Why You Need To Identify Personas

Personas are a part of common language

But people don’t use them to their full potential

Personas are important and identifying them is even more important

Once you have identified them, you can find out how they shop,

and then you can target your approach

The personas represent the

modes of buying behaviour“-Bryan E isenbergC u s t o m e r e xp e r i e n c e e xp e r t

All personas’ patterns change depending on what they buy

The more complicated the product is, the less spontaneous the customer will be — And it is the same the other way around.

Everyone from your stockroom to your boardroom should be aware of the personas as you should use the personas to create empathy.

Some personas will investigate and research every single aspect of the product before they make a decision to buy

Others make quick decisions - If they can’t find the right information, they will leave immediately

This is why everyone in your company must understand how the personas act and what will make them buy – and thereby create that all-important empathy

Bryan gave an example on how Disney created empathy with Wall-E

Click here to see howDisney createdempathy with me

Yes, the Link is clickable!

Or click here to readthe full blog post: ”Why Your Customer Journey Fails”

This one is also clickable!

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