Post on 14-Jun-2015
description
b2b blogging, content marketing
& social media
www.passle.net
b2b blogging, content marketing
& social media
www.passle.net
less than 1 in 5 businesses is active* on twitter or facebook
70% of b2b marketers admit they can’t keep an
updated* blog
20%17% 16% 16% 15% 15% 13% 13% 11% 11%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
What Content Marketing Tactics are B2B Marketers Using?
just 1 in 5 b2b marketers use social media
and just 1 in 8 use blogs
just 1 in 5 b2b marketers use social media
and just 1 in 8 use blogs
just 1 in 5 b2b marketers use social media
and just 1 in 8 use blogs
Trawling through business’ websites and
social media profiles to assess their
content marketing activities…
Trawling through business’ websites and
social media profiles to assess their
content marketing activities…
And surveying B2B marketers using an
independent third party…
give us almost exactly the same
result
Trawling through business’ websites and
social media profiles to assess their
content marketing activities…
And surveying B2B marketers using an
independent third party…
businesses &b2b marketers are
really struggling with content marketing
passle
only 18% of b2b marketers have even heard of the term
‘content marketing’
passle
and only 11% haveheard of the term
‘inbound marketing’
www.passle.net
passlebetter, easier business blogging
The State of Business Blogging