Slide 1

10 Tips for Effective B2B Story Telling

We already know story telling worksin the world of retail content marketing

But story telling can also be a vital tool in B2B marketing

How do you create stories That work when marketingTo B2B Customers?The ProblemLets take a look

Be Well WrittenTip #1

Be Well WrittenTip #1 Make every sentence and every word count

Be Well WrittenTip #1 Make every sentence and every word count Use language that is the right level for your prospects

Be Well WrittenTip #1 Make every sentence and every word count Use language that is the right level for your prospects Dont let them dismiss what you are saying because of a few silly grammatical errors

Keep The Reader EnthralledTip #2

Keep The Reader EnthralledTip #2 Every sentence should be built with the aim of making the prospect read the next sentence

Keep The Reader EnthralledTip #2 Every sentence should be built with the aim of making the prospect read the next sentence Dont give it all away at the start keep them wanting more

Capture Their ImaginationTip #3

Capture Their ImaginationTip #3 When you know who your customers are you can reach them on an emotional, as well as an intellectual level

Make Them ThinkTip #4

Make Them ThinkTip #4 When people have to think they become more engaged and interested in what you say

Make Them ThinkTip #4 When people have to think they become more engaged and interested in what you say You can also cause them to take ownership of an idea

Teach Them SomethingTip #5

Teach Them SomethingTip #5People love to learn something new and they will consider you an expert if you are the one teaching it!

Contain The TruthTip #6

Contain The TruthTip #6People are buying a real product or service so make sure you arent dealing in fantasy but real truths

Build ConfidenceTip #7

Build ConfidenceTip #7Your stories are a chance to build the credibility and authority of your brand use it!

Dont Leave DoubtsTip #8

Dont Leave DoubtsTip #8 Nagging doubts or a sense of something lacking leads to lost sales

Dont Leave DoubtsTip #8 Nagging doubts or a sense of something lacking leads to lost sales The only real way to find out if this is the case is to test it on other people

Make It ShareableTip #9

Get a load of this!

Make It ShareableTip #9Let others spread the word make sure the content and stories you create are easily shareable via Facebook, Twitter & Email etc.

Leave Them Wanting MoreTip #10They thought he was crazy building his website like this

They were stunned when they saw why.

(Find out what he did in our next B2B Slideshare!)

Now put the magicinto action!

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