12 Essential Benchmarks for B2B Marketers
Embed Size (px)
description
Transcript of 12 Essential Benchmarks for B2B Marketers
-
Essential BenchmarksFor B2B marketers
-
12 of the best B2B benchmarks from Earnests latest e-book, Essential Benchmarks for B2B Marketers
#essentialbenchmarks
Essential Benchmarks Top 12 Highlights
Read the full report here
-
79% of C-suite executives agree that not measuring ROI makes it hard to justify investment in marketing budgets.
(Source: b2bmarketing.net)
01
-
9.31% the average size of a marketing budget in 2014 vs. 6.8% in 2013.(Source: CMO Survey)
02
-
27% of B2B marketing budgets are now spent on digital strategies.
(Source: dmnews.com)
03
-
34% of all the leads generated in 2013 came from inbound sources. (Source: MarketingProfs.com)
04
-
0593% of B2B marketers are now using content marketing, and finding that it delivers 3 times more leads than traditional marketing. (Source: Marketingprofs.com)
-
Best in class marketers generate about 17.5% of their leads via social media.
(Source: marketingcharts.com)
06
-
3.4% the response rate for letter sized DM vs. 0.12% for email.(Source: marketingcharts.com)
07
-
Personalising your direct mail can go a long way, improving response rates by 3-10 times.(Source: briefyourmarket.com
08
-
45.9% of emails were opened on a smartphone in 2013.
(Source: yesmail.com)
09
-
65% of B2B marketers have acquired a customer through LinkedIn more than Facebook (43%) and Twitter (40%).(Source: marketingcharts.com)
10
-
Organic search still accounts for up to 40% of referrals for B2B websites.
(Source: forbes.com)
11
-
95% of B2B professionals say that face to face meetings are essential for the development and retention of long term relationships.
(Source: hbr.org)
12
-
That was just some of the highlights from the Essential Benchmarks for B2B Marketers e-book
earnest-agency.com | @earnestagency
http://blog.earnest-agency.com/blog/essential-benchmarks-for-b2b-marketers#.U9Z2wYBdWDRhttp://blog.earnest-agency.com/blog/essential-benchmarks-for-b2b-marketers#.U9Z2wYBdWDRhttp://info.earnest-agency.com/essential-benchmarks-for-b2b-marketershttp://info.earnest-agency.com/essential-benchmarks-for-b2b-marketershttp://www.earnest-agency.com/