Essential BenchmarksFor B2B marketers

12 of the best B2B benchmarks from Earnest’s latest e-book, ‘Essential Benchmarks for B2B Marketers’

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Essential Benchmarks – Top 12 Highlights

Read the full report here

79% of C-suite executives agree that not measuring ROI makes it hard to justify investment in marketing budgets.

(Source: b2bmarketing.net)

01

9.31% the average size of a marketing budget in 2014 vs. 6.8% in 2013.

(Source: CMO Survey)

02

27% of B2B marketing budgets are now spent on digital strategies.

(Source: dmnews.com)

03

34% of all the leads generated in 2013 came from inbound sources. (Source: MarketingProfs.com)

04

0593% of B2B marketers are now using content marketing, and finding that it delivers 3 times more leads than traditional marketing. (Source: Marketingprofs.com)

Best in class marketers generate about 17.5% of their leads via social media.

(Source: marketingcharts.com)

06

3.4% the response rate for letter sized DM vs. 0.12% for email.

(Source: marketingcharts.com)

07

Personalising your direct mail can go a long way, improving response rates by 3-10 times.(Source: briefyourmarket.com

08

45.9% of emails were opened on a smartphone in 2013.

(Source: yesmail.com)

09

65% of B2B marketers have acquired a customer through LinkedIn – more than Facebook (43%) and Twitter (40%).

(Source: marketingcharts.com)

10

Organic search still accounts for up to 40% of referrals for B2B websites.

(Source: forbes.com)

11

95% of B2B professionals say that face to face meetings are essential for the development and retention of long term relationships.

(Source: hbr.org)

12

That was just some of the highlights from the ‘Essential Benchmarks for B2B Marketers’ e-book

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