Top 10 Reasons Why B2B Marketers Need a B2B Agency

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TOP TEN REASONS WHY B2B MARKETERS NEED A B2B AGENCY ERIN MICHALAK

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Transcript of Top 10 Reasons Why B2B Marketers Need a B2B Agency

  • TOP TEN REASONS WHY B2B MARKETERS NEED A B2B AGENCYERIN MICHALAK

  • They are a considered purchase. With multiple stages, players and layers of distribution.

    1. B2B PURCHASES ARE NOT IMPULSE BUYS

  • Youre not selling toothpaste. Youre selling technical products to really smart people.

    2. B2B BUYERS ARE SOPHISTICATED

  • No one ever got fired for bringing home a Pepsi. B2B? Not so much.

    3. THE STAKES ARE HIGHER

  • B2B buyers go deep. Successful B2B marketers do too.

    4. B2B TOPICS, CONCERNS AND HOT BUTTONS ARE MORE COMPLEX

  • B2B is boring? Is it boring to save lives, build stadiums, explore outer space?

    .

    5. B2B IS IMPORTANT

  • Distributors, reps and many more. Way more complicated than hitting purchase on Amazon.

    6. B2B BUYING CHANNELS ARE COMPLEX

  • B2B agencies get this. And make technical products easy to understand.

    7. B2B PRODUCTS AND SERVICES ARE SOPHISTICATED

  • They dont all live in the same ZIP codes or watch the same TV shows.

    8. B2B BUYERS ARE HARDER TO FIND

  • Long-term commitment. Having a conversation. Being patient.

    9. B2B MARKETING REQUIRES RELATIONSHIP-BUILDING

  • Did I say that? Oops. Maybe not harder than B2C. But definitely different.

    10. B2B MARKETING IS ACTUALLY HARDER

  • MARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDEMARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDE

    03. WHAT ENGINEERS LIKE TO TALK ABOUT

    SUBHEAD

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sit amet pellentesque ligula. Nam sagittis non orci eget iaculis. Nam

    id justo ut neque commodo maximus in ac dolor. Donec interdum sapien lectus, quis dignissim sapien malesuada ut. Sed posuere

    pharetra est, vel accumsan massa sagittis id. Curabitur urna tellus, dictum sit amet consequat at, aliquet vel augue. Ut condimentum

    congue ex vel vestibulum. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum. Cras a dolor interdum massa malesuada

    blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque at ipsum. Ut consectetur massa in lacus gravida feugiat. Etiam

    feugiat vel risus quis lobortis.

    Duis eleifend sollicitudin massa et tempus. Etiam non dictum nibh. Curabitur sed tempus ex, a molestie lorem. Morbi pulvinar est vel

    odio gravida feugiat. Nunc eleifend aliquam purus, eu varius urna porttitor ac. Mecenas sagittis convallis felis tincidunt vulputate.

    Nunc nec elementum libero, quis semper velit. Duis pharetra lobortis tincidunt.

    Suspendisse leo lorem, vehicula ut ipsum sed, porta ornare tortor. Sed non pharetra felis. Class aptent taciti sociosqu ad litora

    torquent per conubia nostra, per inceptos himenaeos. interdum mi. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum.

    Cras a dolor interdum massa malesuada blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque.

    YOU NEED AN AGENCY THAT UNDERSTANDS B2B. THAT CAN TAKE THAT COMPLEXITY AND

    TURN IT INTO SOMETHING.

  • MARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDEMARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDE

    03. WHAT ENGINEERS LIKE TO TALK ABOUT

    SUBHEAD

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sit amet pellentesque ligula. Nam sagittis non orci eget iaculis. Nam

    id justo ut neque commodo maximus in ac dolor. Donec interdum sapien lectus, quis dignissim sapien malesuada ut. Sed posuere

    pharetra est, vel accumsan massa sagittis id. Curabitur urna tellus, dictum sit amet consequat at, aliquet vel augue. Ut condimentum

    congue ex vel vestibulum. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum. Cras a dolor interdum massa malesuada

    blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque at ipsum. Ut consectetur massa in lacus gravida feugiat. Etiam

    feugiat vel risus quis lobortis.

    Duis eleifend sollicitudin massa et tempus. Etiam non dictum nibh. Curabitur sed tempus ex, a molestie lorem. Morbi pulvinar est vel

    odio gravida feugiat. Nunc eleifend aliquam purus, eu varius urna porttitor ac. Mecenas sagittis convallis felis tincidunt vulputate.

    Nunc nec elementum libero, quis semper velit. Duis pharetra lobortis tincidunt.

    Suspendisse leo lorem, vehicula ut ipsum sed, porta ornare tortor. Sed non pharetra felis. Class aptent taciti sociosqu ad litora

    torquent per conubia nostra, per inceptos himenaeos. interdum mi. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum.

    Cras a dolor interdum massa malesuada blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque.

    YOU NEED A B2B AGENCY THAT IS PASSIONATE ABOUT THE

    INDUSTRIES YOU SERVE. THAT CAN TALK LIKE AN ENGINEER.

  • MARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDEMARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDE

    03. WHAT ENGINEERS LIKE TO TALK ABOUT

    SUBHEAD

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sit amet pellentesque ligula. Nam sagittis non orci eget iaculis. Nam

    id justo ut neque commodo maximus in ac dolor. Donec interdum sapien lectus, quis dignissim sapien malesuada ut. Sed posuere

    pharetra est, vel accumsan massa sagittis id. Curabitur urna tellus, dictum sit amet consequat at, aliquet vel augue. Ut condimentum

    congue ex vel vestibulum. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum. Cras a dolor interdum massa malesuada

    blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque at ipsum. Ut consectetur massa in lacus gravida feugiat. Etiam

    feugiat vel risus quis lobortis.

    Duis eleifend sollicitudin massa et tempus. Etiam non dictum nibh. Curabitur sed tempus ex, a molestie lorem. Morbi pulvinar est vel

    odio gravida feugiat. Nunc eleifend aliquam purus, eu varius urna porttitor ac. Mecenas sagittis convallis felis tincidunt vulputate.

    Nunc nec elementum libero, quis semper velit. Duis pharetra lobortis tincidunt.

    Suspendisse leo lorem, vehicula ut ipsum sed, porta ornare tortor. Sed non pharetra felis. Class aptent taciti sociosqu ad litora

    torquent per conubia nostra, per inceptos himenaeos. interdum mi. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum.

    Cras a dolor interdum massa malesuada blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque.

    THATS NOT FOR EVERY AGENCY. BUT ITS DEFINITELY FOR US.

  • Godfrey is more than a global B2B marketing agency. Were an engine

    one that drives industry knowledge, audience insight and strategic

    creativity through a broad landscape of marketing tactics. Godfrey

    has the industry knowledge and hands-on experience to help you

    create and sustain productive conversations with the automation and

    controls audience.

    www.godfrey.com