TOP TEN REASONS WHY B2B MARKETERS NEED A B2B AGENCYERIN MICHALAK

They are a considered purchase. With multiple stages, players and layers of distribution.

1. B2B PURCHASES ARE NOT IMPULSE BUYS

Youre not selling toothpaste. Youre selling technical products to really smart people.

2. B2B BUYERS ARE SOPHISTICATED

No one ever got fired for bringing home a Pepsi. B2B? Not so much.

3. THE STAKES ARE HIGHER

B2B buyers go deep. Successful B2B marketers do too.

4. B2B TOPICS, CONCERNS AND HOT BUTTONS ARE MORE COMPLEX

B2B is boring? Is it boring to save lives, build stadiums, explore outer space?

.

5. B2B IS IMPORTANT

Distributors, reps and many more. Way more complicated than hitting purchase on Amazon.

6. B2B BUYING CHANNELS ARE COMPLEX

B2B agencies get this. And make technical products easy to understand.

7. B2B PRODUCTS AND SERVICES ARE SOPHISTICATED

They dont all live in the same ZIP codes or watch the same TV shows.

8. B2B BUYERS ARE HARDER TO FIND

Long-term commitment. Having a conversation. Being patient.

9. B2B MARKETING REQUIRES RELATIONSHIP-BUILDING

Did I say that? Oops. Maybe not harder than B2C. But definitely different.

10. B2B MARKETING IS ACTUALLY HARDER

MARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDEMARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDE

03. WHAT ENGINEERS LIKE TO TALK ABOUT

SUBHEAD

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sit amet pellentesque ligula. Nam sagittis non orci eget iaculis. Nam

id justo ut neque commodo maximus in ac dolor. Donec interdum sapien lectus, quis dignissim sapien malesuada ut. Sed posuere

pharetra est, vel accumsan massa sagittis id. Curabitur urna tellus, dictum sit amet consequat at, aliquet vel augue. Ut condimentum

congue ex vel vestibulum. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum. Cras a dolor interdum massa malesuada

blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque at ipsum. Ut consectetur massa in lacus gravida feugiat. Etiam

feugiat vel risus quis lobortis.

Duis eleifend sollicitudin massa et tempus. Etiam non dictum nibh. Curabitur sed tempus ex, a molestie lorem. Morbi pulvinar est vel

odio gravida feugiat. Nunc eleifend aliquam purus, eu varius urna porttitor ac. Mecenas sagittis convallis felis tincidunt vulputate.

Nunc nec elementum libero, quis semper velit. Duis pharetra lobortis tincidunt.

Suspendisse leo lorem, vehicula ut ipsum sed, porta ornare tortor. Sed non pharetra felis. Class aptent taciti sociosqu ad litora

torquent per conubia nostra, per inceptos himenaeos. interdum mi. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum.

Cras a dolor interdum massa malesuada blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque.

YOU NEED AN AGENCY THAT UNDERSTANDS B2B. THAT CAN TAKE THAT COMPLEXITY AND

TURN IT INTO SOMETHING.

MARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDEMARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDE

03. WHAT ENGINEERS LIKE TO TALK ABOUT

SUBHEAD

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sit amet pellentesque ligula. Nam sagittis non orci eget iaculis. Nam

id justo ut neque commodo maximus in ac dolor. Donec interdum sapien lectus, quis dignissim sapien malesuada ut. Sed posuere

pharetra est, vel accumsan massa sagittis id. Curabitur urna tellus, dictum sit amet consequat at, aliquet vel augue. Ut condimentum

congue ex vel vestibulum. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum. Cras a dolor interdum massa malesuada

blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque at ipsum. Ut consectetur massa in lacus gravida feugiat. Etiam

feugiat vel risus quis lobortis.

Duis eleifend sollicitudin massa et tempus. Etiam non dictum nibh. Curabitur sed tempus ex, a molestie lorem. Morbi pulvinar est vel

odio gravida feugiat. Nunc eleifend aliquam purus, eu varius urna porttitor ac. Mecenas sagittis convallis felis tincidunt vulputate.

Nunc nec elementum libero, quis semper velit. Duis pharetra lobortis tincidunt.

Suspendisse leo lorem, vehicula ut ipsum sed, porta ornare tortor. Sed non pharetra felis. Class aptent taciti sociosqu ad litora

torquent per conubia nostra, per inceptos himenaeos. interdum mi. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum.

Cras a dolor interdum massa malesuada blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque.

YOU NEED A B2B AGENCY THAT IS PASSIONATE ABOUT THE

INDUSTRIES YOU SERVE. THAT CAN TALK LIKE AN ENGINEER.

MARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDEMARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDE

03. WHAT ENGINEERS LIKE TO TALK ABOUT

SUBHEAD

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sit amet pellentesque ligula. Nam sagittis non orci eget iaculis. Nam

id justo ut neque commodo maximus in ac dolor. Donec interdum sapien lectus, quis dignissim sapien malesuada ut. Sed posuere

pharetra est, vel accumsan massa sagittis id. Curabitur urna tellus, dictum sit amet consequat at, aliquet vel augue. Ut condimentum

congue ex vel vestibulum. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum. Cras a dolor interdum massa malesuada

blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque at ipsum. Ut consectetur massa in lacus gravida feugiat. Etiam

feugiat vel risus quis lobortis.

Duis eleifend sollicitudin massa et tempus. Etiam non dictum nibh. Curabitur sed tempus ex, a molestie lorem. Morbi pulvinar est vel

odio gravida feugiat. Nunc eleifend aliquam purus, eu varius urna porttitor ac. Mecenas sagittis convallis felis tincidunt vulputate.

Nunc nec elementum libero, quis semper velit. Duis pharetra lobortis tincidunt.

Suspendisse leo lorem, vehicula ut ipsum sed, porta ornare tortor. Sed non pharetra felis. Class aptent taciti sociosqu ad litora

torquent per conubia nostra, per inceptos himenaeos. interdum mi. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum.

Cras a dolor interdum massa malesuada blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque.

THATS NOT FOR EVERY AGENCY. BUT ITS DEFINITELY FOR US.

Godfrey is more than a global B2B marketing agency. Were an engine

one that drives industry knowledge, audience insight and strategic

creativity through a broad landscape of marketing tactics. Godfrey

has the industry knowledge and hands-on experience to help you

create and sustain productive conversations with the automation and

controls audience.

www.godfrey.com