CASE STUDY

T-Mobile were promoting their Top Up Fridays offer to existing & potential PAYG 16-24 year old customers

They wanted to support their standard media spend with engaging formats that would give users something for free;

We devised a 12 part Flash series, with a new playable ‘webisodes’ available every Friday for 3 months;

We delivered over 1.2 million gameplays in the campaign period; it also spawned a t-shirt range and user comments calling T-Mobile ‘geniuses’ for their involvement;

“THE CAMPAIGN HAS HUNDREDS OF THOUSANDS OF UNIQUE USERS, MEANING OUR COST PER ENGAGEMENT TARGET HAS ALREADY BEEN ACHIEVED…” TIM PAGE, MEDIACOM

Keeping users entertained for months