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w00t! T Mobile Case Study
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CASE STUDY Á T-Mobile were promoting their Top Up Fridays offer to existing & potential PAYG 16-24 year old customers Á They wanted to support their standard media spend with engaging formats that would give users something for free; Á We devised a 12 part Flash series, with a new playable ‘webisodes’ available every Friday for 3 months; Á We delivered over 1.2 million gameplays in the campaign period; it also spawned a t-shirt range and user comments calling T-Mobile ‘geniuses’ for their involvement; Á “THE CAMPAIGN HAS HUNDREDS OF THOUSANDS OF UNIQUE USERS, MEANING OUR COST PER ENGAGEMENT TARGET HAS ALREADY BEEN ACHIEVED…” TIM PAGE, MEDIACOM Keeping users entertained for months
Transcript of w00t! T Mobile Case Study
CASE STUDY
T-Mobile were promoting their Top Up Fridays offer to existing & potential PAYG 16-24 year old customers
They wanted to support their standard media spend with engaging formats that would give users something for free;
We devised a 12 part Flash series, with a new playable ‘webisodes’ available every Friday for 3 months;
We delivered over 1.2 million gameplays in the campaign period; it also spawned a t-shirt range and user comments calling T-Mobile ‘geniuses’ for their involvement;
“THE CAMPAIGN HAS HUNDREDS OF THOUSANDS OF UNIQUE USERS, MEANING OUR COST PER ENGAGEMENT TARGET HAS ALREADY BEEN ACHIEVED…” TIM PAGE, MEDIACOM
Keeping users entertained for months
