w00t!media introduction
Transcript of w00t!media introduction
Launched the BlackBerry Torch through a partnership powered by MixCloud, Don’t Stay In, Drowned in Sound and Platform.
Users won prizes by listening to, sharing and uploading custom celebrity curated online radio shows.
Produced a spoof launch campaign for the Doritos King Of Ads UK competition, featuring a series of commissioned comedy videos from Funny or Die.com
Generated over 3m pages of promotion.
Created & produced a Tiffany & Co inspired advent calendar of fabulous experiences & events to share with loved ones with Urban Junkies.
New products were mirrored with sponsored editorial daily – we even had readers writing back telling us which products they’d been buying!
Inspired women in London to Rock Victorious with a comprehensive Titness guide.
We showcased the best in training techniques, sporting occasions, great places to eat & relax – all topped off with a live product catalogue of Nike equipment to buy.
We put Sony Ericsson at the heart of clubbing with our “I Am Rock & Roll” competition on DontStayIn.com
Entrants ‘rocked out’ in their photos with branded assets to win holidays to Ibiza.
Generated over 26 million pages of interest!
Partnered Cadbury Crème Eggs with the UK’s #1 YouTube Comedy Channel – Weebl’s Stuff.
We’ve produced over 20 animated shorts since 2008, spooTing Tilms to appeal to a 16 – 24 year old audience -‐ delivering over 3 million views.
Produced two years of Ray-‐Ban festival coverage with Black Cab Sessions, featuring amazing acoustic performances from artists including Speech DeBelle, Eliza Doolittle and Roots Manuva.
Designed, built and promoted an application that allowed users to ‘Quaqmire’ their browser in support of the series 7 DVD release.
Over 200,000 webpages ended up ‘Quagmired’ – as if the character had taken them over with his double-‐entendre laden style.