Using Facebook to Engage your Target Market and

Skyrocket your Business!

Tuesday, May 21, 13

Eric Vogel@socialmediamstr

eric@pillarsocialmedia.com

Tuesday, May 21, 13

• Statistics

• Professional Appearance

• Posting Consistency & Creativity

• Gaining LIKES

• Facebook Ad Campaigns

Tuesday, May 21, 13

STATS

• 1 Billion Users

• 751 Million Mobile Users

• 20 Minutes Per Day

• 645 Million Weekly Page Views

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Professional Appearance

•Cover Photo

•Profile Photo

•Custom Tabs

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Facebook Cover PageContact Info

Size- 851 x 315 pixels

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Profile Photo

180 x 180 pixels

centered

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Promote Specials & EventsHighlight Post

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Custom Tabs

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Posting Consistency

• Facebook- 1 x day minimum

• How big is your company?

• How much do you have to share?

• How many ‘LIKES’ do you have?

Tuesday, May 21, 13

Plan Ahead

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Posting Types

• Fill in the blank

• Title and link

• Quotes with photos

• Promotions

• Videos

• Contests

• Questions

• Theme Days

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Facebook Ads

• Traditional Ads

• Sponsored Stories

• LIKE Ads

• Promoted Posts

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Traditional Ad

• Located on the side of Facebook

• Photo and text

• Creativity is key

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vs.

A B

vs.

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Promoted Post

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Sponsored Story

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Test Ads

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Troy Family Daze Case Study

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Thank You!View online: pillarsocialmedia.com/presentations

Eric Vogeleric@pillarsocialmedia.com

Tuesday, May 21, 13