Using Facebook to Engage your Target Market and Skyrocket your Business

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Using Facebook to Engage your Target Market and Skyrocket your Business! Tuesday, May 21, 13

description

Revenue North Socialmedia Presentation

Transcript of Using Facebook to Engage your Target Market and Skyrocket your Business

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Using Facebook to Engage your Target Market and

Skyrocket your Business!

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Eric Vogel@socialmediamstr

[email protected]

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• Statistics

• Professional Appearance

• Posting Consistency & Creativity

• Gaining LIKES

• Facebook Ad Campaigns

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STATS

• 1 Billion Users

• 751 Million Mobile Users

• 20 Minutes Per Day

• 645 Million Weekly Page Views

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Professional Appearance

•Cover Photo

•Profile Photo

•Custom Tabs

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Facebook Cover PageContact Info

Size- 851 x 315 pixels

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Profile Photo

180 x 180 pixels

centered

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Promote Specials & EventsHighlight Post

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Custom Tabs

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Posting Consistency

• Facebook- 1 x day minimum

• How big is your company?

• How much do you have to share?

• How many ‘LIKES’ do you have?

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Plan Ahead

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Posting Types

• Fill in the blank

• Title and link

• Quotes with photos

• Promotions

• Videos

• Contests

• Questions

• Theme Days

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Facebook Ads

• Traditional Ads

• Sponsored Stories

• LIKE Ads

• Promoted Posts

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Traditional Ad

• Located on the side of Facebook

• Photo and text

• Creativity is key

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vs.

A B

vs.

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Promoted Post

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Sponsored Story

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Test Ads

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Troy Family Daze Case Study

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Thank You!View online: pillarsocialmedia.com/presentations

Eric [email protected]

Tuesday, May 21, 13