Using Facebook to Engage your Target Market and Skyrocket your Business
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Transcript of Using Facebook to Engage your Target Market and Skyrocket your Business
Using Facebook to Engage your Target Market and
Skyrocket your Business!
Tuesday, May 21, 13
• Statistics
• Professional Appearance
• Posting Consistency & Creativity
• Gaining LIKES
• Facebook Ad Campaigns
Tuesday, May 21, 13
STATS
• 1 Billion Users
• 751 Million Mobile Users
• 20 Minutes Per Day
• 645 Million Weekly Page Views
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Professional Appearance
•Cover Photo
•Profile Photo
•Custom Tabs
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Facebook Cover PageContact Info
Size- 851 x 315 pixels
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Profile Photo
180 x 180 pixels
centered
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Promote Specials & EventsHighlight Post
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Custom Tabs
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Posting Consistency
• Facebook- 1 x day minimum
• How big is your company?
• How much do you have to share?
• How many ‘LIKES’ do you have?
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Plan Ahead
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Posting Types
• Fill in the blank
• Title and link
• Quotes with photos
• Promotions
• Videos
• Contests
• Questions
• Theme Days
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Facebook Ads
• Traditional Ads
• Sponsored Stories
• LIKE Ads
• Promoted Posts
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Traditional Ad
• Located on the side of Facebook
• Photo and text
• Creativity is key
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vs.
A B
vs.
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Promoted Post
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Sponsored Story
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Test Ads
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Troy Family Daze Case Study
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Thank You!View online: pillarsocialmedia.com/presentations
Eric [email protected]
Tuesday, May 21, 13