Post on 15-Jan-2017
Universities as etextbook publishersA workshop
Idea generation exercise
»Why do you want to publish textbooks?»What’s wrong with the status quo?
10 mins to express your reasons
2/03/2016 Universities as etextbook publishers - A workshop
What you may not know about publishing
»Pre-submission processes»Creating the finished product (production)»Marketing and promotion»Sales and distribution»Legal issues»Money issues
2/03/2016 Universities as etextbook publishers - A workshop
Pre-submission
»What to publish and why»Finding authors»Agreeing content»Monitoring content (text, illustrations, interactive
items, multi-media items)»Scheduling content production and policing»Reviewing, redrafting, refining draft content»Agreeing the end point and submission
2/03/2016 Universities as etextbook publishers - A workshop
Production
»Checking then checking again all is present»Final output formats, e.g. efiles, PoD»Copy editing»Typesetting»Proofreading»Delivery to platform for publication
2/03/2016 Universities as etextbook publishers - A workshop
Marketing and promotion
»Starts before publication»Starts with your authors»Utilises networks, social media and lists› From authors› From elsewhere, e.g. other promo activity
»Needs to be considered early, ideally before writing starts
2/03/2016 Universities as etextbook publishers - A workshop
Sales and distribution
»Distribution required even if your book is OA»Choice can affect production formats, costs, ease of
access»Geographical places it will be available, or not»Accounting procedures if anything is charged for
2/03/2016 Universities as etextbook publishers - A workshop
Legal issues
»Author contracts»Supplier contracts»Copyright, IPR, permissions»Holding and selling rights
2/03/2016 Universities as etextbook publishers - A workshop
Money matters
»Which business model?»How will authors be rewarded?»Will this whole venture:› make a profit?› break even?› be a cost?
2/03/2016 Universities as etextbook publishers - A workshop
Who can help?
»Library staff»Learning technologists»Legal department»Procurement department»Academics who’ve published books»Other academics and pg students»Companies offering publishing services»Freelance publishing consultants»The Jisc project team members!2/03/2016 Universities as etextbook publishers - A workshop
Universities as etextbook publishers - A workshop
Small group activity
»Make the case to your senior leadership team
»What are the benefits of this venture?
2/03/2016
Universities as etextbook publishers - A workshop
How did we choose the titles ?
»Interested subject specialists»Experienced author»Existing publications
expensive and not quite right»Extensive market»Liverpool University – call for
proposals decided by steering group
»University College London – wanted to show the breadth of subjects 2/03/2016
Universities as etextbook publishers - A workshop
Money issues - Business models
2/03/2016
Legal issues: IPR
»eTIPS - shared IPR between partner institutions
»Nottingham University – retaining copyright and third party
2/03/2016 Universities as etextbook publishers - A workshop
Legal issues: Contracts
»To contract or not to contract:› eTIPS - no contracts –
eek !!› University of Liverpool –
contracted with all authors and Subject specialists
2/03/2016 Universities as etextbook publishers - A workshop
Universities as etextbook publishers - A workshop
Creating the finished product: people
»eTIPS used learning technologists»University of Liverpool used staff from establish press»UCL are using an external development company
2/03/2016
Commission book and design companion web site1
Author books and write web interactions
2Peer review book and interactions
3
Create etextbook and develop interactions
4Publish book and companion website
5
Dissemination project outputs
6
Universities as etextbook publishers - A workshop
Creating the finished product: tools
»eTIPS: freely available tools
»University of Nottingham – Xerte
2/03/2016
Universities as etextbook publishers - A workshop
Distribution platform
»eTIPS: Amazon kindle› Simple technology› Multiplatform
functionality
»University of Liverpool – Biblioboard and University Press catalogue
2/03/2016
Universities as etextbook publishers - A workshop
Promotion
»eTIPS: Drive to companion website
»Local advertising – posters, email
»Social media»Articles, conferences and
events»Liverpool: LUP’s seasonal
catalogue
2/03/2016
jisc.ac.uk
Universities as etextbook publishers - A workshop
Thank you for participatingContact
Jacky MacMillanHead of educational development unit at University of the Highlands and Islands and Project manager, eTIPS Jacky.macmillan@uhi.ac.uk
2/03/2016
jisc.ac.uk
Thank you for participating
Contact
Vivien WardProject managerVivien.ward@jisc.ac.uk
2/03/2016 Universities as etextbook publishers - A workshop