Universities as etextbook publishersA workshop

Idea generation exercise

»Why do you want to publish textbooks?»What’s wrong with the status quo?

10 mins to express your reasons

2/03/2016 Universities as etextbook publishers - A workshop

What you may not know about publishing

»Pre-submission processes»Creating the finished product (production)»Marketing and promotion»Sales and distribution»Legal issues»Money issues

2/03/2016 Universities as etextbook publishers - A workshop

Pre-submission

»What to publish and why»Finding authors»Agreeing content»Monitoring content (text, illustrations, interactive

items, multi-media items)»Scheduling content production and policing»Reviewing, redrafting, refining draft content»Agreeing the end point and submission

2/03/2016 Universities as etextbook publishers - A workshop

Production

»Checking then checking again all is present»Final output formats, e.g. efiles, PoD»Copy editing»Typesetting»Proofreading»Delivery to platform for publication

2/03/2016 Universities as etextbook publishers - A workshop

Marketing and promotion

»Starts before publication»Starts with your authors»Utilises networks, social media and lists› From authors› From elsewhere, e.g. other promo activity

»Needs to be considered early, ideally before writing starts

2/03/2016 Universities as etextbook publishers - A workshop

Sales and distribution

»Distribution required even if your book is OA»Choice can affect production formats, costs, ease of

access»Geographical places it will be available, or not»Accounting procedures if anything is charged for

2/03/2016 Universities as etextbook publishers - A workshop

Legal issues

»Author contracts»Supplier contracts»Copyright, IPR, permissions»Holding and selling rights

2/03/2016 Universities as etextbook publishers - A workshop

Money matters

»Which business model?»How will authors be rewarded?»Will this whole venture:› make a profit?› break even?› be a cost?

2/03/2016 Universities as etextbook publishers - A workshop

Who can help?

»Library staff»Learning technologists»Legal department»Procurement department»Academics who’ve published books»Other academics and pg students»Companies offering publishing services»Freelance publishing consultants»The Jisc project team members!2/03/2016 Universities as etextbook publishers - A workshop

Universities as etextbook publishers - A workshop

Small group activity

»Make the case to your senior leadership team

»What are the benefits of this venture?

2/03/2016

Universities as etextbook publishers - A workshop

How did we choose the titles ?

»Interested subject specialists»Experienced author»Existing publications

expensive and not quite right»Extensive market»Liverpool University – call for

proposals decided by steering group

»University College London – wanted to show the breadth of subjects 2/03/2016

Universities as etextbook publishers - A workshop

Money issues - Business models

2/03/2016

Legal issues: IPR

»eTIPS - shared IPR between partner institutions

»Nottingham University – retaining copyright and third party

2/03/2016 Universities as etextbook publishers - A workshop

Legal issues: Contracts

»To contract or not to contract:› eTIPS - no contracts –

eek !!› University of Liverpool –

contracted with all authors and Subject specialists

2/03/2016 Universities as etextbook publishers - A workshop

Universities as etextbook publishers - A workshop

Creating the finished product: people

»eTIPS used learning technologists»University of Liverpool used staff from establish press»UCL are using an external development company

2/03/2016

Commission book and design companion web site1

Author books and write web interactions

2Peer review book and interactions

3

Create etextbook and develop interactions

4Publish book and companion website

5

Dissemination project outputs

6

Universities as etextbook publishers - A workshop

Creating the finished product: tools

»eTIPS: freely available tools

»University of Nottingham – Xerte

2/03/2016

Universities as etextbook publishers - A workshop

Distribution platform

»eTIPS: Amazon kindle› Simple technology› Multiplatform

functionality

»University of Liverpool – Biblioboard and University Press catalogue

2/03/2016

Universities as etextbook publishers - A workshop

Promotion

»eTIPS: Drive to companion website

»Local advertising – posters, email

»Social media»Articles, conferences and

events»Liverpool: LUP’s seasonal

catalogue

2/03/2016

jisc.ac.uk

Universities as etextbook publishers - A workshop

Thank you for participatingContact

Jacky MacMillanHead of educational development unit at University of the Highlands and Islands and Project manager, eTIPS Jacky.macmillan@uhi.ac.uk

2/03/2016

jisc.ac.uk

Thank you for participating

Contact

Vivien WardProject managerVivien.ward@jisc.ac.uk

2/03/2016 Universities as etextbook publishers - A workshop