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Using Twitter to Spread Your Message

Exponentially and Connect to Great Resources

(we said that in less than 140 characters!)(we said that in less than 140 characters!)

Getting startedGetting started

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Create an account: www.Twitter.com

Getting startedGetting started

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Username limitations:

• Only use #’s or letters

• 15 characters max

• Must be available

• www.CheckYourUsername.com

Getting startedGetting started

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Our recommendation:

Getting startedGetting started

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Our recommendation:

Getting startedGetting started

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Add a photo

Your bio is critical – include “key words” about you and/or

your organizationAdd your website or blog

Include the http:// For example: http://www.marketingtwins.com

Getting startedGetting started

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Getting startedGetting started

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Getting startedGetting started

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Getting startedGetting started

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After all that, your page After all that, your page can look like this …can look like this …

Getting startedGetting started

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You made it! You are You made it! You are now officially on now officially on

TwitterTwitter

Learning a new languageLearning a new language

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Understanding the terminology of Twitter:

• Tweet – “What are you doing?”

• Handle (aka “username”) @marketingtwins

• Following

• Followers

• Replies - @marketingtwins

• Retweet – RT @maxlucado

• Direct Message – D 1429creative

• Hashtag - #twitterwebinar or #mktgtwins

Manage it betterManage it better

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How to follow on TwitterHow to follow on Twitter

www.youtube.com/marketingtwins

Ok, now what?Ok, now what?

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So why do I need to So why do I need to use Twitter?use Twitter?

Ok, now what?Ok, now what?

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6 reasons to use Twitter6 reasons to use Twitter

1.Likeability2.Noticeability3.Credibility4.Searchability5.Connectability6.Profitability

Have a strategyHave a strategy

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Who do I follow?Who do I follow?

Have a strategyHave a strategy

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What do I say?What do I say?

Have a strategy!Have a strategy!

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What do I say ... uh I mean What do I say ... uh I mean “Tweet”“Tweet”??• Status updates – “Getting ready for Online Review webinars”

• Replies – “@mcuban Loved your blog about the use of Twitter”

• Announcements – “Learn social media - registration is now online: http://www.marketingtwins.com/upcoming”

• Questions – “Anyone know of any good plumbers in Dallas?”

• Retweet – “RT @johncmaxwell: Let's talk about communicating. New blog post: http://bit.ly/aXVHR”

• Refer #1 – “@r_lewis – great resource for teens”

• Refer #2 – “Here’s a great site for teens: http://lifelivedbetter.org”

IMPORTANT !!IMPORTANT !!

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Something you need to know …Something you need to know …

“D marketingtwins I agree, I thought the speaker at the conference was lame too! Thanks for agreeing with me!”

Direct Messages (D marketingtwins) are PRIVATEPRIVATE!

IMPORTANT !!IMPORTANT !!

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Something you need to know …Something you need to know …

“@marketingtwins I agree, I thought the speaker at the conference was lame too! Thanks for agreeing with me!”

Replies (@marketingtwins) are PUBLICPUBLIC!

Have a strategy!Have a strategy!

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140 – are you serious?140 – are you serious?

Working on a Twitter presentation & showing how 140 characters is not alot of space to get your point across, especially try to add a link: http://

0

Working on Twitter prez & showing 140 char is not alot of space to get UR point across, esp when adding link: http://tinyurl.com/345785

138

Oops – no room for the URL

Websites that shorten a long URL

http://www.dallascowboys.com/news/news.cfm?id=0ADC5313-CE99-7192-C7312AE128C4EC80

http://tinyurl.com/mzn4ec

Wow – 82 characters!!

Ahh – 26 characters!!

Have a strategy!Have a strategy!

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H – Hub of activityH – Hub of activityE – EducateE – EducateL – Lead and InspireL – Lead and InspireP – PromoteP – Promote

Making Twitter easier to manageMaking Twitter easier to manage

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33rdrd Party App: TweetDeck Party App: TweetDeck

www.TweetDeck.com

Making Twitter easier to manageMaking Twitter easier to manage

www.MarketingTwins.comwww.MarketingTwins.com

TweetDeck TrainingTweetDeck Training

www.youtube.com/marketingtwins

Watch all 5 videos!!Watch all 5 videos!!

Twitter SearchTwitter Search

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www.MarketingTwins.comwww.MarketingTwins.com

More 3More 3rdrd Party Apps: Party Apps:

Closing thoughtsClosing thoughts

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@marketingtwins

@1429creative

Let us help you!

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