Twitter Webinar

www.MarketingTwins.comwww.MarketingTwins.com

Using Twitter to Spread Your Message

Exponentially and Connect to Great Resources

(we said that in less than 140 characters!)(we said that in less than 140 characters!)

Getting startedGetting started


Create an account: www.Twitter.com



Username limitations:

• Only use #’s or letters

• 15 characters max

• Must be available

• www.CheckYourUsername.com



Our recommendation:



Add a photo

Your bio is critical – include “key words” about you and/or

your organizationAdd your website or blog

Include the http:// For example: http://www.marketingtwins.com



After all that, your page After all that, your page can look like this …can look like this …



You made it! You are You made it! You are now officially on now officially on

TwitterTwitter

Learning a new languageLearning a new language


Understanding the terminology of Twitter:

• Tweet – “What are you doing?”

• Handle (aka “username”) @marketingtwins

• Following

• Followers

• Replies - @marketingtwins

• Retweet – RT @maxlucado

• Direct Message – D 1429creative

• Hashtag - #twitterwebinar or #mktgtwins

Manage it betterManage it better


How to follow on TwitterHow to follow on Twitter

www.youtube.com/marketingtwins

Ok, now what?Ok, now what?


So why do I need to So why do I need to use Twitter?use Twitter?

Ok, now what?Ok, now what?


6 reasons to use Twitter6 reasons to use Twitter

1.Likeability2.Noticeability3.Credibility4.Searchability5.Connectability6.Profitability

Have a strategyHave a strategy


Who do I follow?Who do I follow?

Have a strategyHave a strategy


What do I say?What do I say?

Have a strategy!Have a strategy!


What do I say ... uh I mean What do I say ... uh I mean “Tweet”“Tweet”??• Status updates – “Getting ready for Online Review webinars”

• Replies – “@mcuban Loved your blog about the use of Twitter”

• Announcements – “Learn social media - registration is now online: http://www.marketingtwins.com/upcoming”

• Questions – “Anyone know of any good plumbers in Dallas?”

• Retweet – “RT @johncmaxwell: Let's talk about communicating. New blog post: http://bit.ly/aXVHR”

• Refer #1 – “@r_lewis – great resource for teens”

• Refer #2 – “Here’s a great site for teens: http://lifelivedbetter.org”

http://www.marketingtwins.com/upcoming



http://bit.ly/aXVHR

http://lifelivedbetter.org/

IMPORTANT !!IMPORTANT !!


Something you need to know …Something you need to know …

“D marketingtwins I agree, I thought the speaker at the conference was lame too! Thanks for agreeing with me!”

Direct Messages (D marketingtwins) are PRIVATEPRIVATE!

IMPORTANT !!IMPORTANT !!


Something you need to know …Something you need to know …

“@marketingtwins I agree, I thought the speaker at the conference was lame too! Thanks for agreeing with me!”

Replies (@marketingtwins) are PUBLICPUBLIC!



140 – are you serious?140 – are you serious?

Working on a Twitter presentation & showing how 140 characters is not alot of space to get your point across, especially try to add a link: http://

0

Working on Twitter prez & showing 140 char is not alot of space to get UR point across, esp when adding link: http://tinyurl.com/345785

138

Oops – no room for the URL

Websites that shorten a long URL

http://www.dallascowboys.com/news/news.cfm?id=0ADC5313-CE99-7192-C7312AE128C4EC80

http://tinyurl.com/mzn4ec

Wow – 82 characters!!

Ahh – 26 characters!!



H – Hub of activityH – Hub of activityE – EducateE – EducateL – Lead and InspireL – Lead and InspireP – PromoteP – Promote

Making Twitter easier to manageMaking Twitter easier to manage


33rdrd Party App: TweetDeck Party App: TweetDeck

www.TweetDeck.com

Making Twitter easier to manageMaking Twitter easier to manage


TweetDeck TrainingTweetDeck Training

www.youtube.com/marketingtwins

Watch all 5 videos!!Watch all 5 videos!!

Twitter SearchTwitter Search



More 3More 3rdrd Party Apps: Party Apps:

Closing thoughtsClosing thoughts


@marketingtwins

@1429creative

Let us help you!

marketingtwins.com/twitter

Twitter Webinar

Business

Transcript of Twitter Webinar