Cardinal Health Social Media for Pharmacies

June 2011

Promoting Content with Facebook and Twitter

Facebook Events

• Events are a great way to promote things that are happening at your pharmacy or in the community

• Blood Pressure Screenings

• Prescription Educational programs

• July is UV Safety Month

• Fans and non fans can RSVP to your events

• RSVPs spread the word about your event

• When someone RSVPs to your event this is shared on their profile wall

Adding Events on Facebook

• Navigate to your Page and click on the events tab and click “Create an Event”

• Fill in the date, time, location, description and click “Create Event”

Promoting Events on Facebook

• Invite guests

• Navigate to your event page and click

• Event invites can only be sent to your personal Facebook friends, not to Page fans

• Send an update to fans

• From the event page click

• RSVP to your own event

• Tag event page in status updates

• You must RSVP to the event in order to tag it

• Same as tagging other pages and people

Live Tweeting - Promoting Events on Twitter

• Live tweeting generates buzz around an event

• Before

• Establish a hashtag

• Share registration URL with followers

• During

• Use hashtag in ALL tweets about the event

• Share event insights and engage

• Use @ usernames

• After

• Share highlights

• Follow back

• More tips - http://www.webbedmarketing.com/tips-for-live-tweeting-from-an-event

Hashtags - Promoting Events on Twitter

• Hashtags Checklist

• Create a hashtag that is• Relevant to your event• Short – easy to type, fit into a tweet and leave room for message

• Search for hashtag on Twitter Search http://search.twitter.com • Make sure it is available, not being using to promote another event

• Start using hashtag in all event tweets

• Sample hashtags• #NWHW – National Women’s Health Week• #NHTD – National HIV Testing Day• #NHO – National Health Observations • #NACDS – National Association of Chain Drug Stores Pharmacy &

Technology Conference

Adding Photos and Video to Facebook

• Directly from the wall or each tab/page

• Photos posted to the wall will be placed in a “Wall Photos” album

• To create a photo album, use the Photos tab

• Click “Upload Photos/Video” and select files

• You can select multiple photos by holding down control or command key

• Remember to optimize albums, titles and descriptions so these can be easily found in search engines!

Promoting Photos and Video on Facebook

• When prompted publish the new photos and video update on your wall

• This alerts your fans that you have new media to view

• Photos and video are great ways to start a conversation and increase activity on your page

• Remember to engage with fans

• Encourage fans to comment on photos

• Ask fans to tag themselves and their friends

Promoting Photo and Video on Facebook

• Photo ideas for Pharmacies

• Staff pictures – meet our staff

• Monthly special and web promotions

• Photos from events

• Video ideas for Pharmacies

• Welcome videos

• Customer testimonials

• Video from events

• Videos should be between 1-3 minutes

Promoting Photos and Video on Facebook

• New Facebook share functionality allows you to share photos and video directly to your page wall

• Live demonstration

Adding 2nd RSS Feed to Facebook Page

• Visit http://apps.facebook.com/rssgraffiti

• Click “Add feed”

• Under Basics

• Enter feed URL, source name and source URL, Select Standard

• Transform

• Select “Same as item’s title”

• Schedule

• Update frequency – select how often you want to post new stories

• Posts per cycle – how many stories are posted each time, we usually set this at 1

• Precedence – Freshness to show the most recent news

Adding RSS Feed to Twitter• Twitterfeed - http://twitterfeed.com

• Enter feed name and URL

• Check Advanced Settings for update frequency

• Authenticate your Twitter profile• Must be logged into Twitter profile

Adding RSS Feeds

• HootSuite – social media management tool

• http://hootsuite.com

• Can add RSS feeds to Twitter and Facebook

• Settings – RSS/Atom

• HootSuite Tutorial

• http://www.webbedmarketing.com/tips-for-monitoring-your-social-networks-a-hootsuite-tutorial

Questions?

• Remember you can email pharmasupport@webbedmarketing.com with questions anytime.

• Webinars will be available to view at http://vimeo.com/cardinalsocialmedia