Cardinal Health Social Media for Pharmacies

May 2011

Building Your Facebook & Twitter Networks

How to build a network on Twitter

• Keep your Twitter profile updated with fresh, relevant content

• Update several times each week• Specials, events, photos, video, Q&A, wellness tips

• Use keywords • pharmacy, allergies, asthma, spring, summer, flu, cold, medication

names

• Retweet those you follow

• Respond to questions

How to build a network on Twitter• Register Twitter profile on Twitter directories to be found more easily

• Twellow – www.twellow.com • Register with Twellow first and then tie to Twitter profile• Provide longer bio, link to other social networks

• WeFollow – wefollow.com • Login with Twitter, just send tweet to be added

• Listorious - listorious.com • Login with Twitter, send tweet to be added

How to build a network on Twitter

• Let your customers know you are on Twitter.

• Add a link to your Twitter profile on:

• Your website

• Blog

• Email signature

• Business cards

• Receipts

• Newsletters

• Twitter buttons and widgets http://twitter.com/about/resources

Follow us on Twitter!

How to build a network on Twitter

• Search for relevant users to follow

• Local residents, physicians, nurses, media

• Twellow search

• Search for categories

• Twellowhood - http://www.twellow.com/twellowhood

• Zoom in on specific neighborhoods to find the top local residents

• Twitter Search - http://search.twitter.com

• Search for topics and conversations and start following

• Listorious - http://listorious.com

• Search for Twitter lists to find relevant groups of people

• Watch for Twitter links on websites you visit

• Muck Rack - http://muckrack.com

• Journalists on Twitter

How to build a network on Twitter

• Use appropriate hashtags in your tweets

• Hashtags are a tool used to mark keywords or topics in a tweet as a way to categorize messages

• Events• Online discussions • Trends

• Popular possible hashtags for pharmacies to use• #allergies • #asthma • #health• #NWHW – National Women’s Health Week• #Clean_Your_Hands – WHO's global annual campaign

How to build a network on Facebook

• Update Facebook Page with fresh, relevant content

• Update several times each week• Specials, events, photos, video, Q&A, wellness tips

• Use keywords• pharmacy, allergies, flu, cold, asthma, spring, summer, medication

names

• Tag people and pages• Powerful way to have your post show up on others’ walls, which gives

you more exposure and brings more fans or potential fans to your page

How to build your Facbeook network

• Let your customers know you are on Facebook.

• Add a link to your Facebook page on:

• Your website

• Blog

• Email signature

• Business cards

• Receipts

• Newsletters

• Social Plugins http://developers.facebook.com/docs/plugins

Like us on Facebook!

How to build your Facbeook network

• Promote events on your Facebook page

• List all upcoming events on the event tab and send updates to fans.• Go to event page – click “Update fans of..”

• Encourage fans to RSVP through the Facebook page

• Look for national events on Facebook and RSVP as your page

How to build your Facbeook network

• Use Facebook as your page and connect with other pages

• Visit other pages and Like them (this replaces favorite pages)

• Comment on other page’s walls

• Tag pages you have liked in your own page updates

How to build your Facbeook network

• Use your own personal profile and network to get the ball rolling

• Add your own comment to the wall

• Invite your personal connections to the Facebook page• Use Facebook page for main updates, not your personal profile

Questions?

• Remember you can email pharmasupport@webbedmarketing.com with questions anytime.

Facebook Page vs. Profile • Profile – Personal profile belonging to a person

• “Bill Balderaz”

• Page – Business page belonging to a company

• “Webbed Marketing”

Questions?

• Remember you can email pharmasupport@webbedmarketing.com with questions anytime.

• Webinars will be available to view at http://vimeo.com/cardinalsocialmedia