Post on 27-Jan-2015
description
Twitter TalkUnlock the unique language on Twitter and how it helps businesses.
August 23, 2012Copyright 2012 Fandom Marketing | Please share and distribute and be sure to credit @melonie or @fandommarketing!
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Me on Twitter
@melonieSince 2007
@fandommarketingSince 2010 co-managed with @downtownrob
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Twitter Stats
On March 21, 2012, Twitter celebrated its sixth birthday while also announcing that it has 140 million users and sees 340 million tweets per day.
Source: Wikipedia
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What’s Twitter anyway?
Microblog with entries in 140 characters.
The world’s biggest chat room.
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Myth: Twitter is for TEENS
Twitter’s early adopters were affluent adults. Teens and young adults have started using Twitter more over last two years.
Current stats:
Source: quantcast.com Aug 23, 2012
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Why Businesses Use Twitter
Word of mouth marketing
Customer
support
Loyalty
Thought leadership
Lead gen
Distributing blogs and content
B2B
networking
Building brand perception
Monitoring for insights
Events
Building buzz &
awareness
Recruiting
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Where a Brand Fits in the Conversation
Customers Partners
Industry PR
Your Brand
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Twitter Talk
A Tweet: A post on Twitter.
Tweet or Tweeting: The action of posting on Twitter.
“I’m going to Tweet this.”
“Go away, I’m Tweeting.”
“Tweet me.”
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Twitter Talk
ReTweet (RT): Posting someone else’s Tweet on your Twitter.
“I’ll RT you.”
“I retweeted that.”
Format credits original author:
“RT: <post>” or “<post> via @person”
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Twitter Talk
A Reply: A Tweet from another person talking with you. Often, replying to something you posted.
Typically begins with “@yourhandle bla bla bla.”
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Twitter Talk
Mention: A Tweet from someone else talking about you. Or, referencing you.
Contains “@yourhandle” somewhere in the post.”
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Twitter Talk
Direct Message (DM): A private message between two people on Twitter using the direct message feature. They do not show up in the stream.
“DM me.”
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Twitter Talk
A Hashtag: A linked search term used in Twitter copy. This allows anyone to click through to join topic based conversations.
#yourword
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Do’s for success
• Give more than you expect to get back
• Be a human being
• Talk more about and with others than yourself
• Build relationships
• Have a communications strategy
• Measure it (you will need pro tools)
GROWING BRANDS WITH FANS
CONTACT MELONIE GALLEGOSfandommarketing.com
Copyright 2012 Fandom Marketing i| Please share and distribute and be sure to credit @melonie or @fandommarketing!
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