Advanced Twitter Twitter
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Advanced Twitter http://TruffleMedia.com/home/content/advance-twitter Sunday, August 21, 2011
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For the 2011 Agvocacy 2.0 conference in Nashville, TN, USA. Hashtag #ACFC11
Transcript of Advanced Twitter Twitter
AdvancedTwitter
http://TruffleMedia.com/home/content/advance-twitter
Sunday, August 21, 2011
Advanced?
Sunday, August 21, 2011
Advanced here means that Twitter is being used in a fashion beyond just casual tweets, retweeting, responding, or reading others' tweets.
Advanced twitter means getting into a pattern of use with a purpose or goal.
Sunday, August 21, 2011
General user info
Location
Metrics
Connections
Recommendations
username
name
Tweet
Avatar
Date
Make favorite
Added value info from tweet
Added value info from tweet
Tweet client
Sunday, August 21, 2011
So what’s the advanced part?
Sunday, August 21, 2011
Examples
Sunday, August 21, 2011
Original media
Sunday, August 21, 2011
Ads
Tweet
Sunday, August 21, 2011
Sunday, August 21, 2011
How?
• Find interesting stuff via Alltop, SmartBrief, StumbleUpon
• Write blog post, via Posterous
• Auto tweet post, ObjectiveMarketer, posts new tweets once an hour.
Sunday, August 21, 2011
Why?• Drive traffic to Alltop.
• Alltop pages are written up by multiple people, and then Tweets are created by multiple people. Twitter is used as a form of mini blog.
• Mental model is PBS: "With PBS they have to have very interesting content so you tolerate the telephone." "For me, for Twitter, I have many interesting links so that I can promote Alltop"
Sunday, August 21, 2011
Sunday, August 21, 2011
#the5: A daily set of reference information aimed to help you improve your life.
Sunday, August 21, 2011
How?
• Find interesting stuff via friends (social) and Google alerts.
• Regular, every workday at 8:30am ET
• Info also shared via blog posts are created and the “Out of Date Newsletter”.
Sunday, August 21, 2011
Why?
• Build the Chris Penn brand. The brand is about being an expert in digital marketing.
• Drive traffic to Awaken Your Superhero information.
• “I’ll let you know about 5 things that caught my eye in the morning news.”
Sunday, August 21, 2011
Sunday, August 21, 2011
How?
• Time, Topic, Hash Tag
• Set format
• Launch
• Publish
• Be consistent
• Moderation tools: Twubs, Twitter, TweetDeck, HootSuite, etc...
Sunday, August 21, 2011
Why?
• Build platform for similarly interested people.
• Build awareness of issues.
• Discover new people and ideas.
Sunday, August 21, 2011
Sunday, August 21, 2011
How?
• Twitter is the base
• Analysis: ThinkUp, TwitSprout, Radian6, Wordle, Klout
Sunday, August 21, 2011
Why?
• Feedback from a slice of the public
• Show the President is social media savvy
• It’s cool
Sunday, August 21, 2011
Observations
• Twitter with a purpose requires a plan.
• Keep focused on why analysis needs to be done.
• Refine the approach.
• Develop your tool set. They will come and go.
http://TruffleMedia.com/home/content/advance-twitter
Sunday, August 21, 2011
Contact Information
[email protected]@TruffleMediaTruffleMedia.com/Facebook
(877) 558-7833TruffleMedia.com
Sunday, August 21, 2011
