How to Sell on Social Media (and Still Be Social)

Questions?

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Twitter: @rapidboost or @canadianlmpro

Our promise:We won’t sell you anything so you can relax :)

We want you to successful in 2019 with your social media efforts.

Solid strategies and techniques which I am using myself and using it with clients who are publicly traded

Our promise:Free Giveaways:

Our promise:Free Giveaways:

Social Media Done Right Gets You Leads & Clients

It’s simple numbers….

Each client: $10,000-20,000

Social Media Done Right Gets You Leads & Clients

It’s simple numbers….

This is just today….

Social Media Done Right Gets You Leads & Clients

It’s simple numbers….

This is just last month…..

Social Media Done Right Gets You Leads & Clients

It’s simple numbers….

Social Media Done Right Gets You Leads & Clients

It’s simple numbers….

Never do this:

Never do this:

Direct Selling Doesn’t Work...Rather Build Relationships

At Rapid Boost Media, we’re a relationship building agency.

Rather than send out a thousand cold emails, we offer to write about or interview our prospects.“I’d love to feature your professional story on our blog.”“Do you have time to jump on my podcast with several thousand listeners?”

By playing to their ego, we get an insane response rate.We only aim for the top five percent of the market because the response rate is so high.

This way we can develop enough rapport to get the employee on our side before they talk to their higher-up about our services. And we get the benefit of having excellent content worth distributing.

Interruption Marketing

We throw away junk mail. We select e-mail services that filter out spam.

We affirm legislation that defines what hours telemarketers are not allowed to call, when marketers can fax messages, and prevent the spamming of text messages to mobile phones

No one likes to be sold, we like to buy!!

Why Attraction Marketing:Attraction marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.

It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.

90% OF CANADIANS NOW HAVE A FACEBOOK ACCOUNT….SO I HOPE NO ONE HERE CAN SAY MY

CUSTOMER IS NOT ON FB

Many small companies

have successfully

picked on Digital Darwinism,

adapted and subsequently

secured themselves a

spot on the market.

No one has unfair advantage now!!

Wrong Positioning Can Kill a Good Service/Product

Going for the direct kill….

ABCDE Framework!!

Real Estate Matters!! Stories...IGTV...Facebook Live...

Last month, TechCrunch tipster Jane Manchun Wong spotted Instagram showing promos for individual IGTV shows in the middle of the feed, hoping to redirect eyeballs there. And today, TechCrunch researcher Matt Navarra found Instagram getting more aggressive by putting a bigger call out featuring a relevant IGTV clip with preview image above your Stories tray on the home screen.

Facebook Appointments...Instagram Checkouts (End to end)

Live Video Gets The Most Real Estate Across All The Platforms

Who Doesn’tLove These!!15 mins a day

Who Doesn’tLove These!!15 mins a day

Appearing on their feeds

4 Critical C’s

ConsistencyConsume-able (Audience)ConnectionsCommunity

4 Critical C’s

ConsistencyConsume-able (Audience)ConnectionsCommunity

4 Critical C’s

ConsistencyConsume-able (Audience)ConnectionsCommunity

I play with it….every day!

Why LinkedIn?A recent survey of nearly 2,000 marketers found that LinkedIn is the most valuable marketing channel — even better for getting leads and networking than Twitter and Facebook.

Avg. Income Level: $75,000/Year

Save Searches

Bonus #1: LinkedIn search hack😡 Problem: You want to search LinkedIn for employees at a specific company, but unless

you pay for LinkedIn Premium, you’re limited to seeing only 3 people.

😎 Solution: Using Google, search “(companyname) site:linkedin.com”. For example, a

search for “ATF Financial site:linkedin.com” allows me to see all 23 employees at ATB

Financial in the search results.

👉 You can also add any term after the (companyname) to filter for specific positions, like

CEO, Founder, President, etc.

What if they are not your 2nd connection?

Open rates for InMail on LinkedIn are greater than open rates for typical email marketing collateral.

InMail gives you the ability to send a direct message to any member of LinkedIn, regardless of whether you are connected to them. The response rates on these are high.

Building Trust….LinkedIn Badges

Slideshare (Part of LinkedIn) - Case Studies, Presentations etc.

This is by far my favorite LinkedIn tool to that I use. I personally love this tool as it allows you to embed all of my presentations, PDF's, and a million other things directly onto your LinkedIn profile.

So when someone hits your profile they can immediately see all of your content attached to it.

Believe me when I say you need this tool!

So when a prospect hits your site and is funneled to your LinkedIn profile from the badge you have on your site they are immediately presented with all your content as well as social proof that you know what you are talking about when it comes to your industry

LinkedIn Native Video

Refine your profile

First impression is really important

Refine your profile

Refine your profile

Refi

ne y

our

profi

le

Link

edIn

Pro

file Add Shiny New Sections to Your

ProfileLinkedIn lets you add several sections to give your profile

more visual appeal and depth. You can add sections for posts,

volunteering, languages, honors and awards, patents, causes

you care about, and many more.

All of these sections open you up to more opportunities to

make new connections.

Link

edIn

Pro

file

Include a call to action (CTA) in your Twitter background photo, pinned tweet and/or bio

When this is done correctly, it can be a very effective way to get more leads on Twitter.

Just be sure you use the same call to action in each location so you make it easy for your followers to know what the next step is.

Growth Hacking the LinkedIn Newsfeed

Summarized, the process for determining what shows up in the LinkedIn feed is this:

1. Content is classified as Image/Text/Video/Long Form/Link.

2. Depending on the classification, content is then distributed to a sample size of people.

3. Once placed in front of these people, different actions have different weights to determine whether the post should be either (1) demoted because it’s low quality or (2) shown to more people because it’s high quality.

4. Editors review the content to see if it’s worth distributing beyond that users’ network.

When posting on any platform, avoid posting direct marketing content.

Most people on social media are just looking to engage with others and

have fun, but not to see what people are selling. Therefore, be very

careful with how you engage your audience. Ensure that you resonate

with them but at the same time are able to pass the message you intend to

convey.

Post Like a Fan….

Promote Your Content on Different Platforms

When marketing on social media, you cannot just rely on one platform. If you want to succeed, it’s

crucial that you make use of different social networks. Therefore, you will reach more people and

grow your social media presence. For instance, if you have created a post on your blog, you can

promote it on Facebook, Instagram or any other platform. You can include social tabs to your

Facebook page, use your blog page, YouTube channel, or integrate social media with email

marketing. Infact Promote More Than You Create

Promote...Promote...Promote….

Most businesses practice proactive engagement by posting their own content.

However, you can be more strategic and target new social media users. Follow

them, like and comment on their posts, and they will follow you back. When you

post something, engage with those who react to it to make them feel important

and valued.

Proactive and Reactive Engagement

Micro-influencers are normal people with an authentic audience of between 300

and 10,000 followers. However, what matters most is how engaged they are.

Therefore, find micro-influencers in your industry to help you promote your

business and build reliable connections. Customers tend to trust micro-influencers

more than they trust brands.

Partner with micro influencers

Partner with micro influencers

Partner with micro influencers

LinkedIn, Facebook Groups or Twitter Chats

You should definitely join several communities on social media networks. The trick here isn’t just

joining the obvious groups in your industry, it’s joining communities that are outside your industry

that might help you grow your business. By stretching out a little bit, you’re expanding your reach,

which is always good for business and helpful in lead generation.

So, for example, if you’re an accountant, you don’t want to just join accounting groups -- you’ll

want to join groups for entrepreneurs, small business owners, restaurateurs and other groups

outside of your immediate circle.

LinkedIn Tools List (Tagdef.com)

LinkedIn Tools List (Crystalknows.com)

LinkedIn Tools List (Dux-soup.com)

LinkedIn Tools List (Seamless.Ai)

Complete ListFree & Paid Video Marketing Tools List:

1: Promo by Slide.ly (Quality promo videos) Paid

2: Goanimate (Animated Videos) Paid

3: ViewBox (Interactive video ads) Paid

4: Vimeo for Business (Hosting & Analytics) Paid

5: Videoscribe (Animated whiteboard videos) Paid

6: FilmoraGo (Mobile editor along with desktop) Paid

7: Wistia (Vimeo’s competitor for video hosting) Paid

8: Belive.tv (Facebook live interviews and interactive videos) Paid

9: Loom (Screen share & training videos) Free & paid

10: Handbrake (Convert video into different formats) Free

11: Powtoon (Animated videos) Free & paid

12: Video Setup on Amazon

13: Prezi (Beautiful presentations) Free & Premium

14: Yoast Video SEO Plugin (WordPress Video SEO Plugin) Paid

15: Flipagram (Create videos from pictures) Free App on Android & Apple

16: Stupeflix (Create videos from the content you already have) Free

17: Legend (Create Gif’s by combining Text, Flash and Images) Free

18: Overvideo (Add text and music to your videos) Free

19: Youtube Editor (Editing Tool) Free

20: Vidlog (Spy video analytics) Free

21: vidIQ (Spying competition on Youtube) Free

22: Giphy (Browse Gif’s to use in your content) Free

Everyone will get LinkedIn and Youtube Course +

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