Winning Customers Using Digital Marketing

Questions?

Tag us on Twitter or Facebook with your questions:

Twitter: @rapidboost or @canadianlmpro

Our promise:We won’t sell you anything so you can relax :)

We want you to successful in 2019 with your lead generation efforts.

Solid strategies and techniques which I am using myself and using it with clients who are publicly traded

Interruption Marketing

We throw away junk mail. We select e-mail services that filter out spam.

We affirm legislation that defines what hours telemarketers are not allowed to call, when marketers can fax messages, and prevent the spamming of text messages to mobile phones

No one likes to be sold, we like to buy!!

Why Attraction Marketing:Attraction marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.

It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.

Never do this:

Story about Cabo fishing trip:

Day we went for fishing in Los Cabos...

90% OF CANADIANS NOW HAVE A FACEBOOK ACCOUNT….SO I HOPE NO ONE HERE CAN SAY MY

CUSTOMER IS NOT ON FB

Many small companies

have successfully

picked on Digital Darwinism,

adapted and subsequently

secured themselves a

spot on the market.

No one has unfair advantage now!!

Problem # 1: Payless Shoes…...Gone!!

- 2500+ stores in USA- 240+ stores in Canada- **Case study- **Phones, Cars….

Problem # 1: Brand and No-Name!

Wrong Positioning Can Kill a Good Product

Why your positioning is so critical

If you don’t get this right, you will keep attracting the wrong customers.

Are you a KIA, Toyota, Lexus, Ford, Porsche

- Story of Lawdepot- Story of Airbnb

Problem # 2: 96% of the buyers are in awareness stage

Instagram & Facebook Marketing

Why Should You Listen To me...

Real Estate Matters!!

Last month, TechCrunch tipster Jane Manchun Wong spotted Instagram showing promos for individual IGTV shows in the middle of the feed, hoping to redirect eyeballs there. And today, TechCrunch researcher Matt Navarra found Instagram getting more aggressive by putting a bigger call out featuring a relevant IGTV clip with preview image above your Stories tray on the home screen.

Everything is important….IGTV, Stories, Feed & Ads

Live Video Gets The Most Real Estate

Who Doesn’tLove These!!

Appearing on their feeds

4 Critical C’s

ConsistencyConsume-able (Audience)ConnectionsCommunity

Consistency Is Key

You need to be consistent with your

content. If Nathan only posted once a

week, or once every few days then

people wouldn’t know when to expect

new quotes or content from him.

FREE Tools

AutoHash

The name speaks for itself. You can relax because this app will do your job for you. It is a smart and autonomous thing. All you need to do is to upload the picture and watch how the app automatically finds the hashtags relevant to the photo. Don’t forget to turn on the GPS and then you will have tags based on your location.

FREE Tools

Followers For Instagram

Like with Twitter, you can’t see who you follow on Instagram who doesn’t follow you. In fact, Insta is worse because you can’t see that information even when you click into a profile, whereas Twitter tells you if a user follows you back. This app tells you who you follow that doesn’t follow you back and vice versa, new followers and anyone who has blocked you. There are more insights available in the paid version, but you get the basics in the free mobile app download.

Story about Fishing

How I lost $1000 in Los CabosAnd what I learned from it

90% OF CANADIANS NOW HAVE A FACEBOOK ACCOUNT

Why LinkedIn

I play with it….every day!

I play with it….every day! Just 2 days ago

I play with it….every day!

Consistency Pays Off….

Why LinkedIn?A recent survey of nearly 2,000 marketers found that LinkedIn is the most valuable marketing channel — even better for getting leads and networking than Twitter and Facebook.

Avg. Income Level: $75,000/Year

How to go out and find your prospects. They may not come find you, but you can go find

them.

LinkedIn’s advanced search gives you an incredible way of

identifying the exact type of people who you are targeting.

Very Similar Like Dating...Building Trust!

Build strong relationships. “Relationships matter in the world of selling more than

ever,” “It is important to understand and measure how reps are making those

connections.”

5-10 ideal prospects at one time

Very Important Step Before You Use Advanced SearchDefine your prospects:

- Realtor…..broker, owner or employee- Mortgage Broker- Oil & Gas- Internal HR Team- Accountant…..partner or bookkeeper, cpa, cga etc.- Lawyer- Engineer- School teacher- Business owner- Administrative person…..

Then further define it:

- City they are in- Companies they work for- Gender- Role in the company

Once you have defined it, use LinkedIn advanced search. Start a list of just 10 prospects (Ideal clients)

Save Searches

Bonus #1: LinkedIn search hack😡 Problem: You want to search LinkedIn for employees at a specific company, but unless

you pay for LinkedIn Premium, you’re limited to seeing only 3 people.

😎 Solution: Using Google, search “(companyname) site:linkedin.com”. For example, a

search for “ATF Financial site:linkedin.com” allows me to see all 23 employees at ATB

Financial in the search results.

👉 You can also add any term after the (companyname) to filter for specific positions, like

CEO, Founder, President, etc.

What if they are not your 2nd connection?

What if they are not your 2nd connection?

Free upto 50 emailsper month

What if they are not your 2nd connection?

What if they are not your 2nd connection?

What if they are not your 2nd connection?

Open rates for InMail on LinkedIn are greater than open rates for typical email marketing collateral.

InMail gives you the ability to send a direct message to any member of LinkedIn, regardless of whether you are connected to them. The response rates on these are high.

Let’s assume you have their email…..now what?Storytelling 101

Always start conversation which is not directly related to business. Build a connection with them.

That is why, we recommend to find out everything about that individual through Instagram, Facebook, Google, and other channels.

This way it works and gets you 60% positive results. No cold outreach or cold email can get you this reply rate.

Growth Hacking the LinkedIn Newsfeed

LinkedIn typically shows the top trending stories of the day – many don’t realize that you can do searches on content.

If you look at the hashtags behind the top 10 trending stories, if you can write something intelligent and on topic, you’ll usually gain access to a whole new dimension of people not already seeing your content.

Individual or Company??Individual!!!

“Don’t invest all of your time and effort in your company page.Make your employees your brand ambassadors and the face of your company in

Why? – People engage 10x more likely with employee profiles than with company pages.How to do that?Invest in a “mini employee advocacy boot camp”:Get your 5-10 most engaged and representative employees a personal branding strategist and content writer. This expert team will polish the LinkedIn profiles of your employees, make them fit for the digital age and develop high quality, value adding and relevant content, which your employees will post from their profiles.The end result? – Magic!

Growth hacking LinkedIn ListDownloading your contacts from LinkedIn, then uploading them into Facebook Business Manager as a custom audience to retarget them on Facebook and Instagram.

This helps build a strong know, like, and trust factor with your audience.

Growth hacking LinkedIn Feed

My biggest unusual hack for LinkedIn marketing (brand building and effective storytelling) is going onto Medium or popular blogs, seeing what topics are trending that day, and then coming onto LinkedIn and sharing your perspective on those issues.

It’s one of the ways I’ve been able to create viral content because the formula for viral content (if that even exists) is a mix between context and relevance.

Direct Selling Doesn’t Work...Rather Build Relationships

At Rapid Boost Media, we’re a relationship building agency.

Rather than send out a thousand cold emails, we offer to write about or interview our prospects.“I’d love to feature your professional story on our blog.”“Do you have time to jump on my podcast with several thousand listeners?”

By playing to their ego, we get an insane response rate.We only aim for the top five percent of the market because the response rate is so high.

This way we can develop enough rapport to get the employee on our side before they talk to their higher-up about our services. And we get the benefit of having excellent content worth distributing.

Building Trust….LinkedIn Badges

Slideshare (Part of LinkedIn)

This is by far my favorite LinkedIn tool to that I use. I personally love this tool as it allows you to embed all of my presentations, PDF's, and a million other things directly onto your LinkedIn profile.

So when someone hits your profile they can immediately see all of your content attached to it.

Believe me when I say you need this tool!

So when a prospect hits your site and is funneled to your LinkedIn profile from the badge you have on your site they are immediately presented with all your content as well as social proof that you know what you are talking about when it comes to your industry

LinkedIn Native Video

Refine your profile

First impression is really important

Refine your profile

Refine your profile

Refi

ne y

our

profi

le

Link

edIn

Pro

file Add Shiny New Sections to Your

ProfileLinkedIn lets you add several sections to give your profile

more visual appeal and depth. You can add sections for posts,

volunteering, languages, honors and awards, patents, causes

you care about, and many more.

All of these sections open you up to more opportunities to

make new connections.

Link

edIn

Pro

file

Include a call to action (CTA) in your Twitter background photo, pinned tweet and/or bio

When this is done correctly, it can be a very effective way to get more leads on Twitter.

Just be sure you use the same call to action in each location so you make it easy for your followers to know what the next step is.

Com

petit

or P

rofil

es

Stop Sending Prospects to Your Competitor’s LinkedIn Profiles

When checking out a prospect’s profile, you may have noticed a feature called People Also Viewed, on the right side of the page.

While this feature can be handy for you, when you are looking for potential prospects to connect with, you don’t want those same potential prospects to see this feature if they visit your profile. If you leave this feature on, any prospect who visit’s your profile will see a handy list of your competitors that they can check out.

Growth Hacking the LinkedIn Newsfeed

Summarized, the process for determining what shows up in the LinkedIn feed is this:

1. Content is classified as Image/Text/Video/Long Form/Link.

2. Depending on the classification, content is then distributed to a sample size of people.

3. Once placed in front of these people, different actions have different weights to determine whether the post should be either (1) demoted because it’s low quality or (2) shown to more people because it’s high quality.

4. Editors review the content to see if it’s worth distributing beyond that users’ network.

Create an editorial calendar to stay consistent. Don’t treat LinkedIn like an

afterthought — a site where you publish when you have a little spare time. Use this

platform to stay in front of your network by consistently publishing quality content.

Because you won’t have an editor reminding you of deadlines, maintaining an

editorial calendar can help you manage your LinkedIn publishing schedule.

Create an editorial calendar:

Cornerstone piece of content with alot of source information

We wrote an in-depth guide on CASL (5000+ words).

Now this piece of content is perfect of awareness stage outreach.

We found out top 10 service companies in Alberta who are using email or opt-in strategies.

- Created a list- Did an outreach through

LinkedIn- 8/10 Open Rate- 4/10 downloads- 1/10 converted into a client- 2/10 converted into a future

client

LinkedIn Groups:

You should definitely join several groups on LinkedIn. The trick here isn’t just joining the obvious

groups in your industry, it’s joining groups that are outside your industry that might help you grow

your business. By stretching out a little bit, you’re expanding your reach, which is always good for

business and helpful in lead generation.

So, for example, if you’re an accountant, you don’t want to just join accounting groups -- you’ll

want to join groups for entrepreneurs, small business owners, restaurateurs and other groups

outside of your immediate circle.

LinkedIn Tools List (Tagdef.com)

LinkedIn Tools List (Crystalknows.com)

LinkedIn Tools List (Dux-soup.com)

LinkedIn Tools List (Seamless.Ai)

Videos Done Right Gets You Leads & Clients

It’s simple numbers….

Each client: $10,000-20,000

Crafting Content Around Pre Purchase Queries...

We know that ads are important...

Campaign Example

Why some pay more and some pay less

Product is evolving….

Product is evolving….

Product is evolving….

Keyword Match Types

Youtube Ads

1 Blog = $ 63,000 in Revenue (With $0 Spent on Ads)

I often hear from people that, we are blogging for our business but we are not seeing a return on our investment or we have not received any leads from it yet.

I always ask this question, can you show me your blog post? Just by scanning it in most cases we can narrow it down and point out why it’s not getting the desired results.

Problem is they don’t follow a proper process and don’t do it properly

Here is how we generated $63,000 from 1 blog post.

Blog Post Link

Traffic of this blog:

5000+ Unique Visits

Avg Time on the Page: 4+ Minutes

Leads Generated so Far: 54

Leads Converted so Far: 3

Revenue Generated: $63,000

93Targeted Marketing + Award Winning Software = Rapid Business Growth

Here is how we went from 10k to around 30k in monthly traffic within 4-5 months and now plan to hit 100k a month by December 2019.

94Targeted Marketing + Award Winning Software = Rapid Business Growth

Here is how we went from 10k to around 30k in monthly traffic within 4-5 months and now plan to hit 100k a month by December 2019.

KEYWORD TARGETING

Complete ListFree & Paid Video Marketing Tools List:

1: Promo by Slide.ly (Quality promo videos) Paid

2: Goanimate (Animated Videos) Paid

3: ViewBox (Interactive video ads) Paid

4: Vimeo for Business (Hosting & Analytics) Paid

5: Videoscribe (Animated whiteboard videos) Paid

6: FilmoraGo (Mobile editor along with desktop) Paid

7: Wistia (Vimeo’s competitor for video hosting) Paid

8: Belive.tv (Facebook live interviews and interactive videos) Paid

9: Loom (Screen share & training videos) Free & paid

10: Handbrake (Convert video into different formats) Free

11: Powtoon (Animated videos) Free & paid

12: Video Setup on Amazon

13: Prezi (Beautiful presentations) Free & Premium

14: Yoast Video SEO Plugin (WordPress Video SEO Plugin) Paid

15: Flipagram (Create videos from pictures) Free App on Android & Apple

16: Stupeflix (Create videos from the content you already have) Free

17: Legend (Create Gif’s by combining Text, Flash and Images) Free

18: Overvideo (Add text and music to your videos) Free

19: Youtube Editor (Editing Tool) Free

20: Vidlog (Spy video analytics) Free

21: vidIQ (Spying competition on Youtube) Free

22: Giphy (Browse Gif’s to use in your content) Free

Questions?If you like today’s presentation then please leave us a review on Google:

Step #1: Google Rapid Boost Marketing

Step #2 Leave us a review

Step # 3: Goto: www.rapidboostmarketing.com/atb