Twitter: @rapidboost or @canadianlmpro Tag us on …...Include a call to action (CTA) in your...
Transcript of Twitter: @rapidboost or @canadianlmpro Tag us on …...Include a call to action (CTA) in your...
How to Sell on Social Media (and Still Be Social)
Questions?
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Twitter: @rapidboost or @canadianlmpro
Our promise:We won’t sell you anything so you can relax :)
We want you to successful in 2019 with your social media efforts.
Solid strategies and techniques which I am using myself and using it with clients who are publicly traded
Our promise:Free Giveaways:
Our promise:Free Giveaways:
Social Media Done Right Gets You Leads & Clients
It’s simple numbers….
Each client: $10,000-20,000
Social Media Done Right Gets You Leads & Clients
It’s simple numbers….
This is just today….
Social Media Done Right Gets You Leads & Clients
It’s simple numbers….
This is just last month…..
Social Media Done Right Gets You Leads & Clients
It’s simple numbers….
Social Media Done Right Gets You Leads & Clients
It’s simple numbers….
Never do this:
Never do this:
Direct Selling Doesn’t Work...Rather Build Relationships
At Rapid Boost Media, we’re a relationship building agency.
Rather than send out a thousand cold emails, we offer to write about or interview our prospects.“I’d love to feature your professional story on our blog.”“Do you have time to jump on my podcast with several thousand listeners?”
By playing to their ego, we get an insane response rate.We only aim for the top five percent of the market because the response rate is so high.
This way we can develop enough rapport to get the employee on our side before they talk to their higher-up about our services. And we get the benefit of having excellent content worth distributing.
Interruption Marketing
We throw away junk mail. We select e-mail services that filter out spam.
We affirm legislation that defines what hours telemarketers are not allowed to call, when marketers can fax messages, and prevent the spamming of text messages to mobile phones
No one likes to be sold, we like to buy!!
Why Attraction Marketing:Attraction marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.
It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.
90% OF CANADIANS NOW HAVE A FACEBOOK ACCOUNT….SO I HOPE NO ONE HERE CAN SAY MY
CUSTOMER IS NOT ON FB
Many small companies
have successfully
picked on Digital Darwinism,
adapted and subsequently
secured themselves a
spot on the market.
No one has unfair advantage now!!
Wrong Positioning Can Kill a Good Service/Product
Going for the direct kill….
ABCDE Framework!!
Real Estate Matters!! Stories...IGTV...Facebook Live...
Last month, TechCrunch tipster Jane Manchun Wong spotted Instagram showing promos for individual IGTV shows in the middle of the feed, hoping to redirect eyeballs there. And today, TechCrunch researcher Matt Navarra found Instagram getting more aggressive by putting a bigger call out featuring a relevant IGTV clip with preview image above your Stories tray on the home screen.
Facebook Appointments...Instagram Checkouts (End to end)
Live Video Gets The Most Real Estate Across All The Platforms
Who Doesn’tLove These!!15 mins a day
Who Doesn’tLove These!!15 mins a day
Appearing on their feeds
4 Critical C’s
ConsistencyConsume-able (Audience)ConnectionsCommunity
4 Critical C’s
ConsistencyConsume-able (Audience)ConnectionsCommunity
4 Critical C’s
ConsistencyConsume-able (Audience)ConnectionsCommunity
I play with it….every day!
Why LinkedIn?A recent survey of nearly 2,000 marketers found that LinkedIn is the most valuable marketing channel — even better for getting leads and networking than Twitter and Facebook.
Avg. Income Level: $75,000/Year
Save Searches
Bonus #1: LinkedIn search hack😡 Problem: You want to search LinkedIn for employees at a specific company, but unless
you pay for LinkedIn Premium, you’re limited to seeing only 3 people.
😎 Solution: Using Google, search “(companyname) site:linkedin.com”. For example, a
search for “ATF Financial site:linkedin.com” allows me to see all 23 employees at ATB
Financial in the search results.
👉 You can also add any term after the (companyname) to filter for specific positions, like
CEO, Founder, President, etc.
What if they are not your 2nd connection?
Open rates for InMail on LinkedIn are greater than open rates for typical email marketing collateral.
InMail gives you the ability to send a direct message to any member of LinkedIn, regardless of whether you are connected to them. The response rates on these are high.
Building Trust….LinkedIn Badges
Slideshare (Part of LinkedIn) - Case Studies, Presentations etc.
This is by far my favorite LinkedIn tool to that I use. I personally love this tool as it allows you to embed all of my presentations, PDF's, and a million other things directly onto your LinkedIn profile.
So when someone hits your profile they can immediately see all of your content attached to it.
Believe me when I say you need this tool!
So when a prospect hits your site and is funneled to your LinkedIn profile from the badge you have on your site they are immediately presented with all your content as well as social proof that you know what you are talking about when it comes to your industry
LinkedIn Native Video
Refine your profile
First impression is really important
Refine your profile
Refine your profile
Refi
ne y
our
profi
le
Link
edIn
Pro
file Add Shiny New Sections to Your
ProfileLinkedIn lets you add several sections to give your profile
more visual appeal and depth. You can add sections for posts,
volunteering, languages, honors and awards, patents, causes
you care about, and many more.
All of these sections open you up to more opportunities to
make new connections.
Link
edIn
Pro
file
Include a call to action (CTA) in your Twitter background photo, pinned tweet and/or bio
When this is done correctly, it can be a very effective way to get more leads on Twitter.
Just be sure you use the same call to action in each location so you make it easy for your followers to know what the next step is.
Growth Hacking the LinkedIn Newsfeed
Summarized, the process for determining what shows up in the LinkedIn feed is this:
1. Content is classified as Image/Text/Video/Long Form/Link.
2. Depending on the classification, content is then distributed to a sample size of people.
3. Once placed in front of these people, different actions have different weights to determine whether the post should be either (1) demoted because it’s low quality or (2) shown to more people because it’s high quality.
4. Editors review the content to see if it’s worth distributing beyond that users’ network.
When posting on any platform, avoid posting direct marketing content.
Most people on social media are just looking to engage with others and
have fun, but not to see what people are selling. Therefore, be very
careful with how you engage your audience. Ensure that you resonate
with them but at the same time are able to pass the message you intend to
convey.
Post Like a Fan….
Promote Your Content on Different Platforms
When marketing on social media, you cannot just rely on one platform. If you want to succeed, it’s
crucial that you make use of different social networks. Therefore, you will reach more people and
grow your social media presence. For instance, if you have created a post on your blog, you can
promote it on Facebook, Instagram or any other platform. You can include social tabs to your
Facebook page, use your blog page, YouTube channel, or integrate social media with email
marketing. Infact Promote More Than You Create
Promote...Promote...Promote….
Most businesses practice proactive engagement by posting their own content.
However, you can be more strategic and target new social media users. Follow
them, like and comment on their posts, and they will follow you back. When you
post something, engage with those who react to it to make them feel important
and valued.
Proactive and Reactive Engagement
Micro-influencers are normal people with an authentic audience of between 300
and 10,000 followers. However, what matters most is how engaged they are.
Therefore, find micro-influencers in your industry to help you promote your
business and build reliable connections. Customers tend to trust micro-influencers
more than they trust brands.
Partner with micro influencers
Partner with micro influencers
Partner with micro influencers
LinkedIn, Facebook Groups or Twitter Chats
You should definitely join several communities on social media networks. The trick here isn’t just
joining the obvious groups in your industry, it’s joining communities that are outside your industry
that might help you grow your business. By stretching out a little bit, you’re expanding your reach,
which is always good for business and helpful in lead generation.
So, for example, if you’re an accountant, you don’t want to just join accounting groups -- you’ll
want to join groups for entrepreneurs, small business owners, restaurateurs and other groups
outside of your immediate circle.
LinkedIn Tools List (Tagdef.com)
LinkedIn Tools List (Crystalknows.com)
LinkedIn Tools List (Dux-soup.com)
LinkedIn Tools List (Seamless.Ai)
Complete ListFree & Paid Video Marketing Tools List:
1: Promo by Slide.ly (Quality promo videos) Paid
2: Goanimate (Animated Videos) Paid
3: ViewBox (Interactive video ads) Paid
4: Vimeo for Business (Hosting & Analytics) Paid
5: Videoscribe (Animated whiteboard videos) Paid
6: FilmoraGo (Mobile editor along with desktop) Paid
7: Wistia (Vimeo’s competitor for video hosting) Paid
8: Belive.tv (Facebook live interviews and interactive videos) Paid
9: Loom (Screen share & training videos) Free & paid
10: Handbrake (Convert video into different formats) Free
11: Powtoon (Animated videos) Free & paid
12: Video Setup on Amazon
13: Prezi (Beautiful presentations) Free & Premium
14: Yoast Video SEO Plugin (WordPress Video SEO Plugin) Paid
15: Flipagram (Create videos from pictures) Free App on Android & Apple
16: Stupeflix (Create videos from the content you already have) Free
17: Legend (Create Gif’s by combining Text, Flash and Images) Free
18: Overvideo (Add text and music to your videos) Free
19: Youtube Editor (Editing Tool) Free
20: Vidlog (Spy video analytics) Free
21: vidIQ (Spying competition on Youtube) Free
22: Giphy (Browse Gif’s to use in your content) Free
Everyone will get LinkedIn and Youtube Course +
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