FOR SPECIAL COLLECTIONS & ARCHIVES

Colleen TheisenOutreach & Instruction LibrarianSpecial CollectionsUniversity of Iowacolleen-theisen@uiowa.edu@libralthinkinglibralthinking.tumblr.com

Kate TkacikManager,

Funding information NetworkFoundation Center

katetkacik@gmail.com@lifegdlibrarian

lifeguardlibrarian.tumblr.com

Hi there! #tumblr4sc

Why tumblr?

• Audience• Ease• Access• FUN!

Why not tumblr?

http://chibishadow8.deviantart.com/art/Welcome-To-The-Internet-399021927

@UISpecColl

#tumblr4sc

University of Iowa Tumblr Network

#tumblr4sc

How do I get this work done?

#tumblr4sc

Coordinator + Content Creators

#tumblr4sc @libralthinking @lifeglibrarian

Lindsay Morecraft, Kelly Grogg, Jillian Sparks, Laura Hampton

Individual Page Managers

#tumblr4sc

Trade Offs

#tumblr4sc

Student Led

#tumblr4sc

Setting Goals

#tumblr4sc

Setting Goals : (The Graphs & Charts Section)

#tumblr4sc

Retain & grow

existing relationshi

ps

Attract new

patrons, researcher

s & fans

Increase awareness of services

& collections

Most Typical Goals

#tumblr4sc

Who Do You Want To Talk To?

Unaware

Aware & Considering

Decision

Fans will advocate for you increasing impact

*

*

Aware of Existence

Aware of Collections

Flatten Relationship

Aware of Uses

Know What We Do Matters &

WhyHelp create an Internet where

historic materials are part of our everyday lives

People Who Value That Special Collections & Archives Exist

Past & Current Users

My Aim: Increase this group

#tumblr4sc

Delight

Create

Educate

1. If we make things for them, create with them, create educational content, or surprise and delight them, they will talk about us and they will share our content.

2. Their advocacy is new content. It is also more powerful than anything we say or do.

3. We can’t reach everyone. We need their help.

Delight + Create + Educate = Share

#tumblr4sc

Translate Goals Into Voice

#tumblr4sc

Who Do you Want to Talk To On Tumblr?

“UNIRONIC ENTHUSIASM”

DFTBA

• Education & Learning• Safe Spaces for Resolving Conflict

Through Discussion• Storytelling• Books & Reading• Video & Educational Video• Real World Activism to Decrease

World Suck• Community

Nerdfighter Values:

#tumblr4sc

Subscribe on YouTube: http://youtube.com/uispeccoll

We try to: Speak as Individuals

To Serve as a Guide#tumblr4sc

Show Behind the Scenes

#tumblr4sc

Have A Conversation

Training

#tumblr4sc

Social Media Matrix

#tumblr4sc

Selection

Mix of content: Balance Veggies and Dessert

#tumblr4sc

Archives & Manuscripts are harder. We are inventing rhetoric for shareable context

#tumblr4sc

Alternative: History is Shared Without Us

Poorly

Or Not At All

#tumblr4sc

Fair Use for Visual Images

ARL Code of Best Practices in Fair Use for Academic and Research Libraries

College Art Association: Code of Best Practices in Fair Use for the Visual Arts

Part 5: Online Access for Special Collections & Archives

http://www.arl.org/storage/documents/publications/code-of-best-practices-fair-use.pdf

http://www.collegeart.org/fair-use/best-practices#OnlineAccessMemory

“You are a role model for everyone in your community and your campus…Provide positive role modeling: It’s not marketing or communications, it’s you existing in this space as part of the community, upping everyone’s digital literacies.” - Eric Stoller

https://youtu.be/eR8podqK89A#tumblr4sc

Take Good Photos

By Alison Christine from North Yorkshire, UK (Light Tent DIY) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

GIFs

GIFS: Photoshop

Easy Tutorial for first time creators*http://creativetechs.com/tipsblog/build-animated-gifs-in-photoshop/

Smithsonian Libraries, “Library Hacks: Creating Animated GIFs” http://blog.library.si.edu/2014/02/library-hacks-creating-animated-gifs/

Othmeraliahttp://guides.othmerlibrary.chemheritage.org/gifbasics

*Image used with permission from Tim Pearson #tumblr4sc

GIF Photoshop Alternatives

#tumblr4sc

Reblogging and Community

#tumblr4sc

“Stop interrupting what people are interested in and BE what people are interested in.”

- Craig Davis

“Its not about telling stories: its about giving your audience stories to tell.”

- Jesse Desjardins

“If you don't want a conversation and only wish to make an announcement, then you don't need

social media outlet.” -Alan Cubbage

#tumblr4scQuotes from #ciccli15

http://specialcollectionssocialmedia.pbworks.com/ https://www.facebook.com/groups/1559342881006313/

Join The Community

#tumblarians #bookhistory #specialcollections #libraries

#tumblr4sc

Tagging• #book arts• #miniature mondays• #Women’s History Wednesdays• #tbt• #finepressfridays• #Caturday• #typetuesday (fonts, handwriting, etc.)• ##uiowa • #libraryselfie or #libraryshelfie (selfie in the

stacks)• #tbt • #marbledmonday• #manuscriptmonday

Problems:

#Artist’s books #artists’ books #artist’s book and #artists’ book

#archives

#library

Don’t have what you need? MAKE ONE#tumblarians #bookhistory

Use Tags to Create Sorting Options

#tumblr4sc

Assessment

#tumblr4sc

Kudos, Trends, & Tumblrs of Note

University of Wisconsin-Milwaukee http://uwmspeccoll.tumblr.com

Great Use

of Series

Content

#tumblr4sc

Kudos, Trends, & Tumblrs of Note

Harvard University’s Houghton Library http://houghtonlib.tumblr.com

Sustainable

#tumblr4sc

Kudos, Trends, & Tumblrs of Note

University of Pennsylvania Open Manuscripts http://upennopenmanuscripts.tumblr.com

Video Orientations

#tumblr4sc

Kudos, Trends, & Tumblrs of Note

Smithsonian Libraries http://smithsonianlibraries.tumblr.com

GIF Champs

#tumblr4sc

Kudos, Trends, & Tumblrs of Note Kudos, Trends, & Tumblrs of Note

University of Missouri-Columbia http://uwmspeccoll.tumblr.com

Community Hub

#tumblr4sc

Kudos, Trends, & Tumblrs of Note

Rock and Roll Hall of Fame Library & Archives http://rockhalllib.tumblr.com

“Curated” Content

#tumblr4sc

Kudos, Trends, & Tumblrs of Note

Conserve This! http://conservethis.tumblr.com

A.B.E

#tumblr4sc

Kudos, Trends, & Tumblrs of Note Kudos, Trends, & Tumblrs of Note

Othmer Library of Chemical History http://othmeralia.tumblr.com

The Little Library That Could

Tumblr for Libraries

Subject Guide& GIF Making

Guide

#tumblr4sc

Kudos, Trends, & Tumblrs of Note

The Huntington Library, Art Collections & Botannical Gardens http://huntingtonlibrary.tumblr.com

Great Mix of Content Under One

Identity

UISpecColl

University of Iowa Special Collections: http://uispeccoll.tumblr.com

Create

Delight

Educate

http://chibishadow8.deviantart.com/art/Welcome-To-The-Internet-399021927

How can we strengthen our community?

#tumblr4sc