TOYOTAMission, Vision

Team

Jay Kate Sarah Lana Winnie

1. The definitions of ‘Mission’, ‘Vision’

2. Toyota’s Mission, Vision

3. Recommended alternative Mission, Vision for Toyota

Contents

1. What is meant by ‘mission’?

Mission: Defines the fundamental purpose of an organization or an enterprise, basically describing why it exists and what it does to achieve its Vision. Mission may be long term as well as for short term for any organization.

(http://en.wikipedia.org/wiki/Strategic_planning)

Vision: Defines the desired or intended future state of an organization or enterprise in terms of its fundamental objective and/or strategic direction. Vision is a long term view, sometimes describing how the organization would like the world in which it operates to be.

What is meant by ‘Vision’?

(http://en.wikipedia.org/wiki/Strategic_planning)

2. Toyota’s Mission, Vision

TOYOTA |Mission

• To be the first choice partner for all customers looking for materials handling solutions and to be widely recognized for our innovative products and services as well as our respect for society.

• We build trust and confidence with customers by delivering outstanding quality products and services which add real value to their businesses.

• We respect the expectations and ambitions of employees, stakeholders and suppliers through a never ending search to improve.

http://www.toyota-forklifts.co.uk/En/Careers/Pages/OurMissionandValues.aspx

VisionToyota aims to achieve

long-term, stable growth in harmony

with the environment, the global economy,

the local communities it serve, and its stakeholders.

http://www.toyota.co.jp/en/ir/library/annual/pdf/2003/chairmans_message_e.pdf

3. Recommended alternativeMission and Vision

Mission: To be widely recognized and to respect for all our internal and external customers, we built trust and confidence with them by delivering outstanding quality product and services which add real value to their business as well as respect the expectations and ambitions of employees, stakeholders and suppliers through a never ending search to improve.

VisionTo be the best material handling firm

based on sales and quality all over the world

Thanks for listening