Mission& Vision

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December, 6, 2004 Introducing… Landscape Theatre Ensemble Monday, December 6, 2004 6:00 PM hosted `by Carlyle Group 645 N. Michigan Avenue Suite 2100 Chicago, Illinois

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Introducing… Landscape Theatre Ensemble Monday, December 6, 2004 6:00 PM hosted `by Carlyle Group 645 N. Michigan Avenue Suite 2100 Chicago, Illinois. Mission& Vision. - PowerPoint PPT Presentation

Transcript of Mission& Vision

Page 1: Mission& Vision

December, 6, 2004

Introducing…Landscape Theatre

Ensemble

Monday, December 6, 2004 6:00 PMhosted `by Carlyle Group645 N. Michigan Avenue

Suite 2100Chicago, Illinois

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December, 6, 2004

Mission& Vision

Through dynamic theatrical productions, workshops and educational programs, Landscape

Theatre Ensemble connects the relationship between the seasons and the human spirit.

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The Four Seasons

• Spring ~ EmergeAt Landscape Theatre Ensemble, we believe that spring represents growth, coming of age,

anddiscovery. We will take this season to focus on these themes. Spring also presents anopportunity to introduce a new program focusing on Collaborative Playwriting.

• Summer ~ AdventureLandscape Theatre Ensemble believes that summer is the time to get up, get out and get

going!We invite our audiences to join us for artistic adventures in stunning outdoor settings. Thesummer themes are action, romance and exploration.

• Autumn ~ PrepareLandscape Theatre Ensemble embraces the colors, sights and sounds of the season with

indoorand outdoor productions celebrating themes of classic legends and folk tales, and historicalpeople, places and events.

• Winter ~ ReflectThe chilly days and nights of winter bring Landscape Theatre Ensemble productions indoor.During this season we will present lesser-known holiday tales as well stories with darkerthemes that challenge the mind and heart.

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Lara Filip, Artistic Director

Lara has spent the majority of her life in the entertainment industry. As early as age 9,her voice was heard on television and radio commercials and holiday albums. Upon graduating from the Chicago Academy for the Arts, where she majored in musicand voice, Lara settled in Chicago and began her professional career. She toured asDorothy in The Wizard of Oz and appeared in dozens of leading roles in productions atthe Pheasant Run Dinner Theatre including, West Side Story, A Chorus Line, Oklahoma!,Singin’ in the Rain, Jesus Christ Superstar, Camelot, My Fair Lady and many others. Shewas also active in developing the Children’s Theatre for Pheasant Run includingdirecting her original musical Ducks and Diamonds. She also worked closely with Director of Entertainment, Diana Martinez, including serving as her Assistant Directorfor Wait Until Dark and the Midwest premiere of the musical, Jekyll and Hyde. 

Throughout the past 15 years Lara has also appeared in National tours of Evita (Peron’s Mistress) and Joseph… (The Narrator); and in

and around Chicago at the Candlelight Dinner Playhouse, Drury Lane Oakbrook and Martinique, Theatre at the Center in Munster, IN and at the Royal George and Mercury Theatres in downtown Chicago.

Recently she served as Associate Director and Playwright for Theatre-Hikes, as well as serving terms on their Board of

Directors and Staff. Recent and upcoming directing engagements include The Theatre Building Chicago, Theatre-Hikes, Metropolis Performing Arts Center in Arlington

Heights and Summerplace Theatre in Naperville.

 

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5-Year Artistic Plan Pre-First Season

2005 – Pre-First Season• Benefit• Summer Workshop• Sleepy Hollow in association with Theatre-Hikes at

the Morton Arboretum• Launch Fall TYA Production of Johnny Appleseed

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5-Year Artistic Plan Season One

2006 – Season One• Spring production• Summer outdoor production• Fall Theatrical Adventure in association with Theatre-

Hikes• Local TYA school tour• Two-three seasonal workshops• Begin to develop a spring program for collaborative

playwriting

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5-Year Artistic Plan Season Two

2007 – Season Two• Present four main stage productions• Offer three workshops• Present one collaborative playwriting performance• Launch Youth Theatre Camp - Summer 2007• Introduce the TYA to Scouting groups

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5-Year Artistic Plan Season Three

2008 – Season Three

• Present four main stage productions

• Offer four workshops (one per season)

• Spring Playwright’s Festival

• Spring TYA Tour

• Summer Camp

• Fall TYA Tour

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5-Year Artistic Plan Season Four

2009 – Season Four• Present four main stage productions• Offer four workshops• Spring Playwright’s Festival• Spring TYA Tour• Summer TYA Tour (to summer camps and youth groups)• Summer Camp• Fall Local TYA Tour• Fall Midwest TYA Tour

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5-Year Artistic Plan Season Five

2010 – Season Five• Offer four workshops• Spring Playwright’s Festival• Spring TYA Tour• Summer TYA Tour (to summer camps and youth groups)• Summer Camp• Fall Local TYA Tour• Fall Midwest TYA Tour• Launch Johnny Appleseed Trail Tour

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Branding for the Future

Marketing & Beyond

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Kate Garassino, Executive Director

Kate brings to Landscape over fifteen years in entertainment and ten years in the Corporate world. She is currently the General Manager of the Michigan Avenue Alphagraphics store, a high profile business-to-business digital and printing company. Prior to that she worked for four years as the Marketing Manager for Pindar, Inc. an international digital and printing company and global partner of Alphagraphics. Before joining Pindar, Kate worked as the Assistant to the Creative Services Director of Harpo, Inc., producer of “The Oprah Winfrey Show” in Human Resources, Recruiting, Launch of Oprah.com and “O”, the Oprah Magazine. In addition to her business career, Kate has been acting professionally for 20 years, starting as a child model and actor. Kate has worked for the Missouri Rep, Marriott Lincolnshire, Famous Door, Chicago Shakespeare Theater, Bailiwick Repertory, Light Opera Works, Apple Tree Theatre and the National Jewish Theatre to name a few. While attending Roosevelt University, she co-founded the Chicago Theatre Company, GILEAD in 1996. She lives in Chicago and is getting married in May of 2005 to fellow artist, John Ferrick.

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Marketing Initiatives• Resident Graphic Designers

– Jo Mills and DeeAnn Kjelshus

• Resident Technology Specialist– Nathan Johnson, Premiere Pages

• Website Development• Contact Database• Business Cards• Brochure• Letterhead

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Public Relations

• How does LTE separate itself from the other 259 theatres in Chicago?– Artists for the moment vs. artists for the future.

• League of Chicago Theatres• Press Releases• Ad Placement• Product Placement: Café Press• Community Involvement

– Season of Concern– Scouting Initiatives

“When the circus comes to town and you paint a sign about it, that’s advertising. Put the sign on the back of an elephant and march him through Beverly Hills, and that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you can get the Mayor to laugh or comment about it, that’s public relations.” –Michael Levine

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Revenue

• Benefits• Donors• Subscriptions

– First job of Board of Directors is to create a strong subscriber base

• Box Office– Theatre For Young Audiences (TYA)– Productions in Association with Theatre-Hikes

• Workshops

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Fundraising

• Fundraising Vehicles–Annual Campaigns–Planned Giving–Fundraisers/Special Events

“As long as you are going to think anyway, think big.” –Donald Trump

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Where YOU come in…

Your role at LTE

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Board Committees

• Executive• Fundraising Campaigns• Strategic Planning• Finance/Legal• Nominating/Recruitment

– Prospective Board Members– Prospective Advisors

• Marketing• Volunteers

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Board Members

• Attend at least three of the four quarterly meetings• Head one committee• Determine objectives and policies• Act as advocates• Procure and allocate financial resources• Make a personal gift and ask others to give• Involve others and expand LTE’s markets, attracting

new subscribers, volunteers, and donors• Hold a season subscription and attend performances and

programs

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Advisors

• Finding your niche

• Specialty projects

• Give artistic and/or business advice

• Spread the word

• Limited commitment

• Attend Annual Meeting in October

• Financial or comparable Artistic Donation

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Grant Writing

• 501c3 status

• Ensemble Grant Committee

• Chicago Artists’ Coalition– CAAP Grant Application

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New Business Status

• Tax ID Number

• Bank Account

• Application for Articles of Incorporation

• Currently applying for 501c3 status

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Julie Burt, Managing Director & Theatre for Young Audiences Director

Julie was first inspired to challenge youth through drama whileworking with CLIMB Theatre and the Nebraska Theatre Caravan.

With CLIMB, Julie taught social-issue classes using theatre games andactivities on subjects like Respect and Acceptance of Differences.With the Nebraska Theatre Caravan, Julie performed in touringchildren’s shows on the subjects of the Holocaust (And Then They Came For Me), the bombing of Hiroshima (A Thousand Cranes), andfemale empowerment (The Brave Little Princess). With a BFA inDirecting from Drake University, Julie has taught acting, stagecraft, makeup and playwriting at camps all over the Chicago area. Recent Chicago acting credits include Dr. Sex (Bailiwick Repertory-Jeff Citation), The Golem (Chicago Jewish Theatre), and Parade

(Bailiwick Repertory-Jeff Nominated). Directing credits include The Memory of

Water (Drake University Main Stage) and A Bee In Her Sonnet (Bailiwick Director’s Festival,

Assistant Director to Ensemble Member Irene Hodes). As Managing Director of LTE, Julie’s duties include Literary Manager and Production Manager.

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Theatre for Young Audiences

Objectives• To challenge, entertain, and move youth to action• To bring affordable TYA productions and workshops

to schools• To fuse productions and workshops with classroom

curriculum• To deliver a high quality product and excellent

customer service

MissionTo move youth to action by identifying with the challenges and dreams of today’s youth.

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Theatre for Young AudiencesPre-Season One - 2005Fall Tour – Johnny Appleseed

Season One - 2006Continue Fall Tour

Season Two - 2007Add Summer Camp

Season Three – 2008Add Spring Tour

Season Four - 2009Add Summer Tour to camps and scout groups Add Midwest Fall Tour

Season Five - 2010Add Johnny Appleseed Trail Tour

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WorkshopsOffered to:• General Public for a fee• Company Members at no cost

On such subjects as:• Collaborative playwriting• Suzuki• Auditioning• Theatre of the Oppressed

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Questions and Comments

• Open Floor to discussion

• Deadlines for interest in BOD and Advisory Board

• For more information, contact [email protected]

• Final thoughts and wrap up

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Thank you for letting us take you on this journey….

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Visit us at: www.landscapetheatre.org

Email us: [email protected]

…connecting the relationship between the seasons and the human spirit