the

RISEof social brands

Presented by Justin Foster & Emily Soccorsy @fosterthinking @emilyatlarge

#TTISI

Millennials

3 trends that changed everything…

Social + Mobile

Emphasizes individual experiences.

Force-multiplierfor brands.

A difficult worldfor jerks.

The New Demo Model

The Old Model: !

- Age - Income

- Media Consumption

New Model

The Followers

The Traditionalists

The Innovators

MILLENNIAL moms

Attracted to meaning.

Network more powerful than net worth.

Highly individualistic but still social.

Attract the Innovators

Be truly different.(Culture)

Provide something truly different.(Innovation)

Look different.(Visual Brand)

Messaging

We believe…

Message brought to life by human

experience.

Repeated by everyone.

Promotion

Connect emotionally.

Build story-telling platforms.

Relationship Management is the new

Brand Management.

Readiness Checklists✓ Cultural health measured

✓ Law of Attraction triggered

✓ Stories inspired

✓ People offended

✓ Leading your industry

Justin is offering a FREE10-point brand readiness assessment.

!To experience a TTI SI

behaviors + motivators assessmentgo to ttisi.com/branding.

justin@fosterthinking.com @fosterthinking

!

emily@ttisuccessinsights.com @emilyatlarge