Improve Social Standing: Examining the Rise & Fall of Top Luxury Brands
The Rise of Social Brands
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the RISE of social b rands Presented by Justin Foster & Emily Soccorsy @fosterthinking @emilyatlarge #TTI SI
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Shiny and new fresh perspectives on three mega-trends that are permanently changing business, leaders, customers and brands. A peak inside the deck: -The growing impact of "Millennial Moms" on every brand - Social mobile as a force-multiplier for brands of all sizes - Creating differentiation that can't be stolen or copied - The changing faces of demographics and the rise of "The Innovators"
Transcript of The Rise of Social Brands
the
RISEof social brands
Presented by Justin Foster & Emily Soccorsy @fosterthinking @emilyatlarge
#TTISI
Millennials
3 trends that changed everything…
Social + Mobile
Emphasizes individual experiences.
Force-multiplierfor brands.
A difficult worldfor jerks.
The New Demo Model
The Old Model: !
- Age - Income
- Media Consumption
New Model
The Followers
The Traditionalists
The Innovators
MILLENNIAL moms
Attracted to meaning.
Network more powerful than net worth.
Highly individualistic but still social.
Attract the Innovators
Be truly different.(Culture)
Provide something truly different.(Innovation)
Look different.(Visual Brand)
Messaging
We believe…
Message brought to life by human
experience.
Repeated by everyone.
Promotion
Connect emotionally.
Build story-telling platforms.
Relationship Management is the new
Brand Management.
Readiness Checklists✓ Cultural health measured
✓ Law of Attraction triggered
✓ Stories inspired
✓ People offended
✓ Leading your industry
Justin is offering a FREE10-point brand readiness assessment.
!To experience a TTI SI
behaviors + motivators assessmentgo to ttisi.com/branding.
