HBA 2012 PRESENTATION - HOW BEAUTY BRANDS SHOULD APPROACH SOCIAL
Social Brands Presentation
Transcript of Social Brands Presentation
what we can do for your brandsocial media?
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We areA Social Media agency. Launched in 2007 as RealStars & RealBrandsWe build social communities, we do social media marketing & promotionBranch of Consulting agency
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whats the buzz for?facts
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The truth of todayBlogs & Forums | write, publish, comment, monitorPhotos | upload, shareVideo | upload, stream, watch, shareNetworks | socialize, make friends, share contentMessaging | learn, read, spread, statements
Where to start from?
How to make fans?
How to engage?
Content?
Viral?
Word of mouse?
is it really worth it?Why social media
73% of online users read 1 blog dailyblogs
55% of online users share photosPhoto sharing
83% of online users watch videos everydayVideo sharing
57% have at least 1 profilesocial networking
2,7mil monthly active Greeks (Apr)64% return daily!
social networking: facebook
how can I do it?I want it for my brand
Is it simple?Its about things you know:Brand BuildingAwarenessCustomer CareReputation & Crisis Management+Engagement+Action+Sales
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The right mix!
what can we do for youOur services
So what we doSocial media promotion for Brands, Services, People & Events!ConsultingSocial Media Strategy, Concept, Action Plan, Executives HR & TrainingExecution (create & maintain) Profiles, Pages, Blogs, Forums, Apps, Games, Campaigns, Branded Entertainment Communities, Portals, Content, E-Mail & Mobile marketingMonitorOnline Reputation Results, Social Media Tools, Reporting
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Social Media Campaign ExampleFacebook1 Profile, 1 Page, 1 Game or App, 1 Advertising CampaignBlogsBlogs content seeding for reputationTwitter1 AccountYouTube1 ChannelMonitor & Report1 account
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What we suggestSynergies!Blogs, ForumsSocial NetworksMessaging Video, Photos, Music Branded Communities
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How we do itMarketing & Communication strategyImage and identity Seeding contentQuality followersRespond, Engage, SpreadBringing results
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Our channels
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How we co-operateYou provide: BRAND STRATEGY & VALUESWe: CREATEUPDATE MONITOR
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social media toolsExamples
Online Reputation Reports - GR
Online Reputation Reports - Intl
Online Competition Reports
projects & clientsExamples
Our Clients
Charlie Kimball Race Pilot
AudioVisual - Movie
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TRS- Public Company
STARTUPDAY - Event
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Jack Canfield - Author
WIND Sponsorship
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The Flatmates WebTV Serial
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Chupa Chups - Brand
CrazyRabbit Facebook Game
www.thesocialbrands.comGreece, Cyprus, USA (California)Lets start
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Sheet1Column1Artists9Actors5Politicians2Brands7Services3Content5Software2To resize chart data range, drag lower right corner of range.