ABRACADABRA

THER E : C O L L E C T I V E

R E : C O L L E C T I V Emagically appeared when a group of resourcerers combined efforts to reclaim

THE AR T OF REC YCL I N G

MAGIC?The people of the Re:Collective are resourceres, its employees, their customers, volunteers and even member of the board of investors. Instead of obliterating a dilapidated building, they swiftly remove the innards and turn them into unbelievable things.

YES, MAGIC.

This old school building could have been pillaged, and burned. But the Resourcerers came in and gently took it down piece-by-piece. Then shazam! They built it up to be a new restaurant making local, organic burgers.

SHAZAMMM!

T H E R E :CO is the only self-sustaining,

reclaimed materials warehouse that

doubles as a creative hub for resourcerery

projects of all shapes and sizes.

warehouse

doubles as a creative hub

T H E R E :CO is the only self-sustaining,

reclaimed materials warehouse that

doubles as a creative hub for resourcerery

projects of all shapes and sizes. The concept of sustainable deconstruction has been around for about a decade. Other groups have taken on the challenge of repurposing those materials, but The RE:CO is the only one that fully fosters a creative environ-ment as well.

warehouse

self-sustaining

doubles as a creative hub

NOT. It took the gumption of one strong sole decid-ed to change the way we recycle big things forever. She took it upon herself to redesign the process used by all of the land.

With her efforts, other joined in and found this old warehouse. It gives a foundation for the updated, modern ways of recycling and resourcing. All of the systems needed to accomplish a true recycle are available in this one building.

This single building gives a home to many creative programs and services, community enriching events and environmentally sound opportunities.

HOW IT HAPPENED

RIGHT THIS WAY

TO SEE THE MAGIC, YOU HAVE TO UNDERSTAND THE SPACE. . .

SO LETS START HERE.

TA–DA!

Recovered and reclaimed items found in the

warehouse range from hardware and bolts to

refridgerators and full scale lumber. Not to

mention, the sweetest warehouse dog you’ll

ever meet, Boomer. He lounges around waiting

to make new friends.

D A N D Y T H I N G SDOORS, DOGS AND

This single building gives a home to many creative programs and services, community enriching events and environmentally sound opportunities.

Because the space is so open, hardly any dividers ex-clude one activity from another. Therefore, the com-munity can use it for brainstorming collaboration or a concert raising money to fund the warehouse utilities.

Hosting events and workshops , maintaining their inventory and creating projects keep this small warehouse extremely busy.

T H E Y H A V E B E E N C U R S E D.

B U S I N E S S I N F R O N T A N D

PA RT Y I N F R O N T, T O O

LACK OF VISUAL IDENTITY

S H O R T O N T I M E T O H I R E D E S I G N E R

W H Y ?

W H Y ?

F U N D S F O C U S O N S E R V I C E S

A L L E M P L O Y E E S A R E S O O O TA S K D R I V E N

education

innovation

creation

only 3 years old

ON demand

lumberjack

warehouse assistant

director of ed.

NO DESIGNERTOO MUCH GOOD WORK.

NOT ENOUGH IDENTITY

T H E P R O B L E M

H E R E ’ S W H E R E I C O M E I N

R E : C O L L E C T I V E

T H E S O L U T I O N

REBRANDING & EXPANDING

My job is to take this collection of resourcerers and give them a name. give them foundation. give them a visual identity.

One that will be recognizable, sturdy, flexible and transparent in hopes of expanding these passions and adventures from Chicago to other lands... like Kansas City, Austin, Sacremento, Nashville, and MORE.

C R E AT I V I T Y

U N AWA R E N E S S S U S TA I N A B I L I T Y

P R O F I T

LAWR E N CE WAR E H OU S E ARTS D I STR I CT

D OU B LE B UTTE R D E S I G N

TH E R E:COLLE CTIVE

BAM ANTI QU E WAR E H OU S E

TH E R E STOR E

TH E H OM E D E P OT

AM E R I CAN S CRAP M ETAL

I CON M OD E R N

As you can see here, there’s lots of freedom within the brand because no other company really comes close.

These other groups, organizations and companies maintain more influence from profit than creativity.

T O O L S & T O O L K I TW O R K S H O P S

C O L O R FA M I LY S U P P L I M E N TA L M A R K

C L A R E N D O N B O L D ( T I T L E ) R E : C O M A D E

M E N S C H R E G U L A R ( T i t l e )

D I N C O N D E N S E D B O L D ( S U B I T I T L E ) 1 0 P T

Clarendon (body) 8pt

“R E C L A I M I N G T H E A R T O F R E C Y C L I N G”

“ L O C A L L Y S O U R C E D . L O C A L L Y D E S I G N E D . L O C A L L Y C R A F T E D ”

Resourcerers the

REBRAND

real abstract

minimal ornamental

dynamic static

loud/strong strong/weak

S T Y L E D I M E N S I O N S

The competitors vary across the board, but the reco will maintain:

L O G O M A R K

For the new identity, the spritual aspects of what the RE:CO does is the most influential to its clients. Shoppers keep coming back for two main reasons :

IN RADICAL SUPPORT OF THE CAUSE

AFFECTIONATE ABOUT THE PRODUCT

EXPAND

T H E R E F O R E ,

TO SHARE IT’S GOODNESS WITH ALL THE OTHER CITIES !

T H E R E : C O N E E D S

“Their mission is really admirable, trying to divert build-ing materials from landfills, all the while doing job train-ing programs and generally educating the public

( A ND HELP I N G PE OPLE MAKE AWESOME S TUFF ) .”

SO WHAT LIES BEYOND

?

technical and creative help for repurposed reclaimed materials

a community of DIY resourcers ranging from small to large scale projects

eager beaver

hands-onhumbleaccessiblereliabletraditionalranger

promote, educate, create a market and a model

expansion of model to all ma-jor cities in the U.S.

Determined to spread ben-efits of sustainable deconstruction and repurposing reclaimed goods

ResourcerersA L L O V E R A M E R I C A

T H A T ’ S W H E R E N E D C O M E S I N

RESOURCERERT H E O R I G I N A L

• Ned is rugged, saw-dusty and neutral

• lives in a cabin built by his father.

• opened a cabinetry shop out of school... been there ever since

• loves his two bird dogs, Maple and Luke.

• can’t sit through a whole movie.

• dreams of his annual trip to Wyoming.

• drives a rusty 1958 Ford F-100

store signage, printed on scrap paper and wood

OLD LETTERPRESS DRAWERS

ALREADY EQU IPPED WITH

COMPARTMENTS FOR SCREWS ,

NUTS AND BOLTS

packaging a variety of leftovers and mix & match hardware

MAP OF THE SURROUND I N G AREA . . . J U S T T O BE SURE

hand-pickd, hand-packaged resourcery kit

M I N I M AL P ACK A G I N G T O A V O I D WAS TE

packaging a variety of leftovers and mix & match hardware

REUSED H ARDWARE P ACK A G I N G

advertisement for a line of “experienced” tools

USED H AMMERS FOR ONLY $1

( A ND O THER T O OLS ! )

more ads for the resourced tools and tool kits / campaign for “gift house”

A G I ANT BOW SAYS , “I’M

GO ING TO BE RE-GIFTED

SOON .”

website navigation

Now that we’ve established the rebranding and expansion, get out there, visit a new store and make something, share something, represent your city and most importantly

BECOME A RES OURCERER .

R E : C O L L E C T I V E