The Barnyard Brand Book
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Transcript of The Barnyard Brand Book
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The
BARNYARD
Barbeque Burgers Wings
Brand Guidelines
and
Visual Identity
Created by David J
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Inside5 Our Mission
7 Our Story
10 Logo
11 Font
12 Tiles
13 Colors
14 Textures
15-17 Lockups
18-20 Implementation
21 Ino
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Our MissionWere dedicated to outstanding ood, service, and
atmosphere. Every person should eel comortable
coming in and every person should eel satised when
they leave.
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Our StoryThe Barnyard is a restaurant and bar located in the
heart o Burien, Washington. We were established in
2013 to solve 2 problems in Burien. First, a serious lack
o welcoming, amily riendly eateries in the area. And
second, a serious lack in the area o wings, burgers, and
barbeque done well and served with the respect they
deserve.
Were not only a place or amilies to go or a relaxed
meal, but were a destination or anyone who wants to
have an amazing small private event.
We believe that i the community gi ves us their business
we should give them more then just our ood and service.
For that reason we sponsor local sports and participate
in local chamber o commerce.
Were looking orward to being part o this communityor a long time!
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Our Visual Identity
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The Barnyard | Brand Guidelines and Visual Identity The Barnyard | Brand Guidelines and Visual Identity
BARNYARDThe
- Height of e counter = Space between words
- Height of B counter = Padding around words in block.
ur logo is an integral part o our
sual identity. It needs to be highly
sible, easily readable and express our
rsonality.
ur logos typeace is Maiden Orange
egular. The relationship o the letter
zes remain constant to each other.
he is the height o the B in
arnyard.
he distance between The and
arnyard is the same as the height o
e lowercase e counter.
he preerred presentation has the
gotype reversed out o a solid box.
both the block presentation and the
blocked presentation, there should
a B counters distance around the
go.
In our communications we use
typeaces and an assortment o
weights.
For our logo and headlines weMaiden Orange. Its an open ty
available online and or use on
as a webont.
http://www.ontsquirrel.com/
maiden-orange
For body text, line items, parag
and the like we use the typeac
This is also an open typeace a
online and or use on the web
webonts. These typeaces are
contrast when used together.
http://www.ontsquirrel.com/
lato?q=Lato
BARNYARDThe
Maiden Orange Regular
A B C D E F G H I J K L MN O P Q R S T U V W X Y Z
a b c d e f g h i j k l m no p q r s t u v w x y z
A B C D E F G H I JK L M N O P Q R S
T U V W X Y Z
a b c d e g h i j
k l m n o p q r s
t u v w x y z
A B C D E F G H I J
K L M N O P Q R ST U V W X Y Z
a b c d e f g h i j
k l m n o p q r s
t u v w x y z
A B C D E F G H I J
K L M N O P Q R S
T U V W X Y Z
a b c d e f g h i j
k l m n o p q r s
t u v w x y z
Lato Regular
Lato Light
Lato Bold
Our Logo Our Font
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The Barnyard | Brand Guidelines and Visual Identity The Barnyard | Brand Guidelines and Visual Identity
he other main component o our
sual identity is the square tiles. The
es are used in our primary logo
ckup to call out our 3 specialties.
he preerred vertical lockup has the
es on top and the logotype below.
he space between the tiles should
the width o the ascenders on
arnyard in the logotype.
hen the Barbeque, Burger and Wings
es are shown together they should
way be in that order.
he preerred horizontal lockup has
e logotype on the right side and the
es to the let.
ther variations o the tiles and logo
ckup can be ound on page ## o this
ide.
Our brand is based on 4 prima
Black, Pink, Brown, and Red.
These are the colors used in th
They should also be used to bucommunications in conjunctio
out tectures and onts.
Tiles Colors
The
BARNYARD
Barbeque Burgers Wings
The
BARNYARD B ar be que B ur ge r W in gs
Barbeque Burgers Wings
PMS 186
CMYK: 0,100,75,4
RBG: 198,12,48
Hex: C60C30
PMS 1605
CMYK: 7,72,100,32
RBG: 162,80,34
Hex: A25022
PMS 183
CMYK: 0,47,15,0
RBG: 250,147,171
Hex: FA93AB
Rich Black
CMYK:75,75,75,100
RBG: 0,0,0
Hex: 1E1E1E
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The Barnyard | Brand Guidelines and Visual Identity The Barnyard | Brand Guidelines and Visual Identity
hese textures help to give the our
and some depth and personality.
hey can be manipulated to create
ique layouts.
he rst texture is a dark wood. This
minds o brunt wood and charcoal.
his image can be tiled to create as
rge a eld as needed.
he second texture is fames. We
ovide fames on both black and
hite backgrounds to give the most
rsatility.
he last texture is smoke. Also
ovided on black and white
ckgrounds.
These are the lockups that can
ound or download on our bra
We have supplied both preer
secondary versions.
Preerred
Preerred
Preerred
Secondary
Secondary
Secondary
Textures Lockups
The
BARNYARD B ar be qu e Bu rg er W in gs
The
BARNYARDB ar be qu e B ur ge rs W in gs
TheBARNYARD
B ar be qu e B ur ge rs W in gs
The
BARNYARD
B arb eq ue Bu rg ers Wi ng s
TheBARNYARD
Barbeque
Burgers
Wings
TheBARNYARD
Barbeque
Burgers
Wings
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The Barnyard | Brand Guidelines and Visual Identity The Barnyard | Brand Guidelines and Visual Identity
ur tiles and logo lockups can be used
any o our brand colors. Shown are
ose versions.
We have some alternate versi
our tiles that call out one o ou
types.
Lockups(Cont.)
TheBARNYARD
B arb eq ue Bu rg er s Wi ng s
TheBARNYARD
Ba rb eq ue Bur ge rs Wi ng s
The
BARNYARD
B arb eq ue Bu rg er s Wi ng s
The
BARNYARD
Ba rb eq ue Bur ge rs Wi ng s
The
BARNYARD
The
BARNYARD
Lockups(Cont.)
arbequThe
BARNYARD
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The Barnyard | Brand Guidelines and Visual Identity The Barnyard | Brand Guidelines and Visual Identity
irts or sta and sale to patrons Website and App samples
Samples Samples
TheBARNYARD
Barnyard Crew TheBARNYARD
Barbeque
Burgers
Wings
The
BARNYARD
TheBARNYARD
Barbeque
Burgers
Wings
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The Barnyard | Brand Guidelines and Visual Identity
enu All the assets in this book wou
available on our website i we
act a real company.
There is a live website or The at davidgjames.com/thebarny
I you are interested in speaki
David about anything, eel re
him at [email protected]
www.davidgjames.com
Samples
The Barnyard | Brand Guidelines and Visual Identity
Info
Sides Kiddos Meals
Monday-Thursday: 11:00AM -12:00AM
Friday-Sunday: 11:00AM -2:00AM
580SW 152ndSt,Burien, WA |1-800-555-5555
@TheBarnyard| www.BarnyardBurien.com
Starters
Wings
Salads
Barbeque
FriedPickles 7.00Wetakeour homemadepickles,beerbatter,anddeepfry them.
Tots 7.00RussettpotatoescombinedwithCheddar,Parmasan,andGoudathendeepfried.
Mozzarella Balls 6.00RussettpotatoescombinedwithCheddar,Parmasan,andGoudathendeepfried.
The Cobb 6.00Romainelettucetoppedwith bacon,tomato,blackolives,avocado,hardboiledegg,bluecheesecrumbles.Addgrilledchicken for 1.50.
TheVegi Cobb 5.00Romainelettucewith tomato,avocado,blackolives, Smokey MapleBacon Tempeh,GardeinsChickenScallopini,
The Wedge 5.00Iceberglettuce,bacon crumbles,tomatoes,redonions,bluecheesecrumbles,andporkrinds
Ceaser 5.00Itsa Ceaser.
THESaladBarAll you caneat 12.00Onetrip 5.00
Order your wingsby thepound.Wingsvary in sizeso wewantto makesure you getthesameamountoffoodevery timeyou comein.Thereare usually 7-10wingsper pound.Onesauceper poundplease.Our wingflavorsbelowarelistedfrom mildto mostlikelyunbearable.
8.00per pound
JalepaoPoppers 7.00Wehandstuffour Jalepaoswith creamcheese,addsomepanko breadcrumbsanddeepfry them.
OnionRings 7.00Panko breadingon thesweetestonionswecouldfind.
PorkRinds 6.00Thecrunchestthingyoull putin yourmouth all year.Pig skin deepfriedandseasonedto perfection.
Nachos 5.00Tortillachipstoppedwith Cheddar cheese,blackolives,green onions,andtomatoesthen madeall melty.Scoopsof guacamoleandsour cream on top.Letusknowif youwantjalepanoes(free)Addchickenfor$1.00Addpulledpork$1.00
Naked-No Sauce.Justfeatherlesschicken.Teriyaki -A sweet classic teriyaki sauce.CilantroLime -Classic south american flavors.ClassicFried Chicken -Good olddown south friedchicken....wings.
Crispy corn meal breading.
MildBuffalo -Smooth buttery buffalo saucewith alittlebitof heat.Barbeque-A mildtangy molassesbarbequesauce.Thai Peanut -A creamy peanutsaucewith abitofheatGarlicGinger -A wonderful combination.ClassicBuffalo -The perfectly balancedbu ffalo sauce.SpicyBarbeque -ThisbarbequesaucehassomebiteGeneral Tso -Thissauceisgonnahang aroundalittlewhileafter it
kicksyou in themouth.
Hot Buffalo -Thisisa hotchicken wing.Ifyou likehotbuffalo flavoredwings,thisis theonefor you.
TheBarn Burner-Thiswingsaredesignedto be painful.They wontkill you,butwerecommend extradressing,sour cream,or milkwhen you order these.
Weservethe sauceandtheside causewedontknowwhatkind ofsauceyou like.Wehavea fewoptions to choosefrom.When you order somebarbequewell giveyou arackof saucesso you can try themall.Servedwith asideof your choice.
St.Louis PorkRibsWeuseour rubandlowcook thesefor acoupledays.
Full Rack 15.00HalfRack 8.00
Servedwith asideof your choiceanddrink.
Hot Dog 6.00
Corn Dog 6.00
Grilled Cheese 6.00
2sliders 6.00
HalfPound Wings 6.00
Cole Slaw 3.00
Fries 3.00
G re en s ( sa ut ee d) 2 .0 0
Macaroni Salad 3.00
PotatoChips 1.50
SteamedVeggies 3.00
Chopped Pork 8.00SandwichWebarbequetheloveoutof aPorkShoulder.Then weshredandchopit up,slapison abun andgiveit to you.
SlicedBrisket 8.00SandwichOur housesmokedbrisketon aroll.
BurgersAll ofour burgersare 1/3poundall100% USDA Primebeefpattysandservedwith asideof your choice.
The Plain 7.00Lettuce,onions,picklesandtomatoes.Well letyou addthesaucesyou want.AddBacon1.00AddCheese1.00 (cheddar,american,swiss,pepperjack,provolone)
TheDelux 9.00Lettuce,onions,picklesandtomatoes.butdoubleupthepatties.AddBacon1.00AddCheese1.00 (cheddar,american,swiss,pepperjack,provolone)
The Blue Burger 9.00Lettuce,onions,bluecheesecrumbles.
Swiss Onion 9.00GrilledOnions,swisscheese
BBQ Burger 9.00Our Tangy Barbequesauce,lettuce,onions,picklesandtomatoes.
The Hawaiian 9.00Pineapple,sweetglaze,shreddedpork.
Sliders 12.00aplateof 3mini burgers,all thesameor all different.Letusknow.
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See The Barnyard Website atDavidgjames.com/thebarnyard
Concept, Design, and Layoutby David James206-276-0476