Post on 01-Jan-2016
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The Next Generation of Digital Advertising to Drive Business ResultsDecember 3rd, 2013
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+Top Floor Technologies
Website Design & Development
Internet Marketing
Web Analytics & Conversion Improvement
Marketing & Branding Strategy
Maximizing Online Marketing Resultsfor Hundreds of Businesses Since 1999
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+
Getting the MostFrom Today’s Workshop
Write down 2-3 learning points that you will begin putting into
action within the next two weeks. Then – follow through.
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+Agenda
1. Remarketing Basics
2. Targeting Strategies
3. Measuring Performance
4. Display Network Tips
5. On The Horizon
6. Q & A
Twitter: @jostumpner @topfloortech
+ Remarketing Basics
+Remarketing Basics
Twitter: @jostumpner @topfloortech
Twitter: @jostumpner @topfloortech
Remarketing Basics
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Remarketing Example
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Remarketing Examples
+YouTube Remarketing Example
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+ Examples of Various Remarketing Ads
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Twitter: @jostumpner @topfloortech
+ Targeting Strategies
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Targeting Strategies
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Targeting Strategies
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+Targeting Strategies – Topic or Contextual
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+Targeting Strategies – Affinity Segments
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+ Measuring Performance
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Measuring Performance
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Measuring Performance
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Conversion Attribution
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Conversion Attribution
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+ Display Network Tips
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Tips - Getting Started - Remarketing
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Tips - Getting Started - Remarketing
Twitter: @jostumpner @topfloortech
Tips - Getting Started - Remarketing
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Tips - Getting Started - Remarketing
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Tips – Optimization
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+ On The Horizon
Twitter: @jostumpner @topfloortech
On The Horizon
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+ Q & A