Facebook Ads Case Study

Lead Generation for Businesses Part 4

www.buildingsocialproof.com

Today in this video

I am going to show you

The final part of my 4 part series

Where I show you

My first facebook ads campaign for list building

What I did right

...and What I did wrong

To review:

My goal is simple

Get an email subscriber for $1 or less

for buildingsocialproof.com

In Part 1 I showed you how I selected my audiences

They were

Smart passive income with Pat Flynn

And

Social Media Examiner

In Part 2 I showed you how I started to optimize my audience

and got my conversion cost down to

$10.35 per subscriber

In Part 3 I showed you how I did even more optimizations

and got my cost per conversion down even

more to

$2.38 per conversion

Today Let's continue on

with what I did next to get my cost per conversion

even lower

First I looked at the previous week

and saw Smart Passive Income

was costing me more than

Social Media Examiner

I added a new audience called

Social Media today

I figured it was closer to Social Media Examiner

and wanted to try it

I removed smart passive income

since it was consistently more expensive to advertise to

Next I only ran my highest converting ad that got me the

cheapest optins

After letting the ads run without being modified for

4 days

The conversion rates increased dramatically

I'm not sure why

but I think it is because Facebook's optimization algorithm

kicked in for conversion optimizations

prices feel to under $1.00 per optin in for social media examiner:

One thing I found is that when you change your ad sets

It seems like Facebook's optimization algorithm resets

You need to let your ads run a few days again for it to

kick back in..

This can make it expensive to constantly tweak your campaigns

After week 4 ended here is what my campaigns looked like:

So I ended the week just short of my goal at

$1.12 per lead

I know by optimizing my campaign in this way

I will be able to get my cost per

lead less than $1 each

To recap what I've learned over the last month

To recap what I've learned over the last month

1. Let Facebook do the heavy lifting with conversion optimization

To recap what I've learned over the last month

1. Let Facebook do the heavy lifting with conversion optimization2. Test different audiences and ad copy

To recap what I've learned over the last month

1. Let Facebook do the heavy lifting with conversion optimization2. Test different audiences and ad copy3. Drop the losers fast and run with the winners

To recap what I've learned over the last month

1. Let Facebook do the heavy lifting with conversion optimization2. Test different audiences and ad copy3. Drop the losers fast and run with the winners4. Stick to predefined ad budget

To Learn More About Marketing

With Facebook And Social Media

Head on over to

www.buildingsocialproof.com