Information Memorandum Delivering Next Generation Advertising CONFIDENTIAL.
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Transcript of Information Memorandum Delivering Next Generation Advertising CONFIDENTIAL.
Information Memorandum
Delivering Next Generation AdvertisingCONFIDENTIAL
Case Studies
CONFIDENTIAL
Vodafone Business UK
Drive traffic through the Tamome network
targeting specific user profiles
Send consumer to Vodafone microsite
Customer in contact with Vodafone Call Centre
Call duration, average call lengths, dropped calls and unanswered calls all
tracked via Tamome allowing better optimisation of campaign performance
Tamome generates 1000’s of leads for
Vodafone every month
Tamome was tasked to drive consumers through to the Vodafone Call centre. We targeted users via mobile search and media.
CONFIDENTIAL
Hillarys Blinds UK
Drive traffic through the Tamome network targeting specific
demographic
Send consumer to Hillarys microsite to claim discount offer
Customer made online booking for an appointment
Customer visited by one of Hillarys expert
consultants
Tamome was tasked to drive consumers through to the Hillarys Blinds mobile site to make bookings. We targeted users via mobile search and media.
Customer receives exclusive discount for
mobile
CONFIDENTIAL
Optical Express UK
Drive traffic through the Tamome Network
targeting specific users
Send consumer to Optical Express
microsite
Customer in contact with Optical Express Call centre or
via Email
Tamome generated 1000’s of leads for Optical Express win
free laser eye surgery winter special competition
Tamome was tasked to drive consumers through to the Optical Express landing page to enter their Winter Special Promotion ‘Win Free Laser Eye Surgery’. We targeted users
via mobile media.
Optical Express made 100’s of bookings for
additional consultations
CONFIDENTIAL
Coastal US & CA
Drive traffic through the Tamome network
targeting specific users
Send consumer to Coastal M-Commerce
Site
Consumer makes a purchase and redeems special
promotion
Tamome was tasked to drive consumers through to the Coastal M-Commerce prescription glasses site to allow the user to redeem a special Promotion ‘First Pair
Free’. We targeted users via mobile media and search.
Coastal were able to generating monthly recurring sales via
smartphones & tablets
CONFIDENTIAL
Drivelist AUS
Drive traffic through the Tamome network geo-
targeting users within a 50 kilometre radius of Sydney
Australia
Consumer lands on mobile site where they
can schedule a test drive
Consumer makes a booking via mobile or tablet and the
car is delivered to their location
Tamome was tasked to drive consumers through to the Drivelist mobile site to allow consumers to book a test drive within a broad range of car makes and models. We geo-
targeted users in Sydney Australia via mobile media and search.
We were able to geo-target consumers within a
qualified radius where the service was available
limiting any wastage on media & providing
relevance to the consumer
The consumer was provided with an
enriched user experience with a succinct booking
process
Drivelist were able to make bookings via mobile and
tablet devices
CONFIDENTIAL
Groupon UK
Drive traffic through the Tamome network geo-
targeting users across UK Cities with relevant targeted
offers
Consumer lands on mobile site via a deep link where they can navigate through
different holiday offers
Consumer makes a purchase via mobile or tablet with
relevant local offers
Tamome was tasked to drive consumers through to the Groupon m-commerce site to encourage consumers to purchase any special offers. We geo-targeted users across UK
Cities via mobile media with different creatives relevant to their location.
We were able to geo-target consumers across 8 UK cities
providing local and relevant content
The consumer was provided with an
enriched user experience resulting in purchases via mobile
and tablet devices
Groupon drive sales via mobile and tablet
devices
CONFIDENTIAL
Kobo UK, US & CA
Drive traffic through the Tamome network targeting users across UK, US & CA
Consumer lands on app store download page
Consumer were able to review books and make a
purchase via mobile or tablet
Tamome was tasked to drive consumers through to download the Kobo eReader app and to drive their first purchase of an eBook. We targeted users across three markets via
mobile media.
We were able to country-target
consumers across 3 markets
Our platform was integrated with Kobo’s app marketing provider
allowing real-time optimisation of
customers making their first purchase
Kobo drives downloads and sales via mobile
and tablet applications