THE FUTURE OF BUSINESS

Professor Peter Fisk

@geniusworks

theGeniusWorks.com

Baku Finance Summit 2014

CHANGING THE GAME

WORLD CHANGING

BANKS AND INNOVATION

Volatile

Uncertain

Complex

Ambiguous

+genius

Vibrant

Unreal

Crazy

Astounding

Every minute

Worldchanging decade

2010

Pop 6.9Bn

GDP $63T

G7

2020

Pop 7.7Bn

GDP $90T

E7

Worldchanging decade

2010

Pop 6.9Bn

GDP $63T

G7

2020

Pop 7.7Bn

GDP $90T

E7

Guiyang Circle

Guiyang

China106.6° E, 26.6° N

4100km radius

Most of the worldlives here …

East

Small

West

Big

+genius

ProfitVolume

ImaginationCapability

+genius

CollaborativeIndependent

DisruptingEvolving

Customer

Pull

Relevance

Business

Push

Average

+genius

Every business must change

Speedboats beat

fast and focused

supertankers

The 99 cent business model

Winning in a digital world …

The $900 business model

Digitally enabled real world

We live in a time of

‘awesomeness’

Think different

Intelligence + Imagination

What’s your “tae Kuk”?

Business

narrow

view

Your

narrow

view

Customer

broader

view

You Customer

Seeing things differently

Thinking different things

The customer’s world

+genius+genius© GeniusWorks 2013

The customer agenda

IT support is boring, isn’t it?

For the customer, its an emergency

Time to think bigger

Google <X> Moonshot factory

“Why focus on 10%

… why not 10 x better?”

CHANGING THE GAME

WORLD CHANGING

Don’t just play the game …

Change the game

© Peter Fisk 2013

Gamechangers.pro

© Peter Fisk 2014

Gamechangers.pro

16 ways to innovate your business

Brand

innovation

Purpose

innovation

Strategy

innovation

Concept

innovation

Structural

innovation

Process

innovation

Resource

innovation

Financial

innovation

Market

innovation

Customer

innovation

Experience

innovation

Relational

innovation

Pricing

innovation

Channel

innovation

Service

innovation

Product

innovation

es

1. 23 & Me

2. Aravind

3. Epocrates

4. Genentech

5. Intuitive Surgical

6. Narayana H

7. Organova

8. PatientsLikeMe

9. Scanadu

10. Second Sight

1. Amazon

2. Aussie Farmers

3. Etsy

4. Fab

5. Greenbox

6. Le Pain Q

7. Positive Luxury

8. Trader Joe’s

9. ZaoZao

10. Zilok

1. Apple

2. Beauty’in

3. Godrej

4. Lego

5. Method

6. Natura

7. Nike+

8. Oculus Rift

9. Pebble

10. Renova

1. Alibaba

2. ARM

3. Bharti Airtel

4. Giff Gaff

5. Google X

6. Rackspace

7. Raspberry Pi

8. Samsung

9. Tencent QQ

10. Xiaomi

1. Aeromobil

2. Air Asia

3. AirBNB

4. Emirates

5. Kulula

6. Moveo

7. Pipistrel

8. RedBus

9. Virgin Galactic

10. Zipcars

1. 3DHubs

2. Corning

3. DP World

4. Dyson

5. Embraer

6. Local Motors

7. Space X

8. Syngenta

9. Tata

10. Tesla

1. Aeroshots

2. Gram-Danone

3. Graze

4. Isis Organic

5. Juan Valdez

6. LA Organic

7. Moa Beer

8. Nespresso

9. Yeni Reki

10. Zespri

1. Ashmei

2. Beats

3. Desigual

4. Gilan

5. Indetix

6. Patagonia

7. Rapha

8. Shang Xai

9. Threadless

10. Tom’s

1. Alior Sync

2. La Caixa

3. Fidor

4. First National

5. Itan Unibanco

6. Moven

7. M-Pesa

8. Square

9. Umpqau

10. Zidisha

1. Al Jazeera

2. Coursera

3. Future

4. Pixar

5. Pledge Music

6. Red Bull

7. Rovio

8. Spotify

9. Ushahida

10. Wordpress

futureproduct futurefashion futurefoodfuturestore

futurehealth futuretech futuremakersfuturebank

futuretravel

N/S American brands European brands African/Arab brands Asian/Oceania brands

futuremedia

1. Ashoka

2. AzuriTech

3. Graal Bio

4. IBM

5. IDEO

6. Kickstarter

7. Li & Fung

8. Live Nation

9. Salesforce

10. Y Combinator

1. FC Barcelona

2. Bitcoin

3. Bhutan

4. The Elders

5. Lovemarks

6. Oregon Project

7. ParkRun

8. WWF

9. Zoe Suggs

10. You

futureservice futurebrands

The Global Gamechangers.pro

© Peter Fisk 2014

peterfisk@peterfisk.com

Change

Whyenabling

Change the game …

collaborative

intelligent

audacious

networked

audacious

intelligent

collaborative

networked

Change

Whyenabling

36 business model innovations

Renova

Sexiest paper

The Flying Car

futurestore … the future of retail

futurehealth … the future of healthcare

futurebank … the future of finance

CHANGING THE GAME

WORLD CHANGING

BANKS AND INNOVATION

BANKS AND INNOVATION

Enabling

people to

do more

Making

people’s

lives better

Helping

businesses

to grow

+genius

+genius

BANKS AND INNOVATION

Enabling

people to

do more

Making

people’s

lives better

Helping

businesses

to grow

BANKS AND INNOVATION

Enabling

people to

do more

Making

people’s

lives better

Helping

businesses

to grow

Inspire

• New insights

• Market data

• Creative inspiration

BANKS AND INNOVATION

Enable

Inspire

• New insights

• Market data

• Creative inspiration

• Specialist knowledge

• Technical expertise

• Business management

BANKS AND INNOVATION

Enable

Inspire

Connect• Research, test

• Design, build

• Related services

• New insights

• Market data

• Creative inspiration

• Specialist knowledge

• Technical expertise

• Business management

BANKS AND INNOVATION

Enable

Inspire

Connect

Finance• Investment

• Loans and subsidies

• Structure, governance

• Research, test

• Design, build

• Related services

• New insights

• Market data

• Creative inspiration

• Specialist knowledge

• Technical expertise

• Business management

BANKS AND INNOVATION

Enable

Inspire

Connect

FinanceSupport• Space, facilities

• Suppliers, resources

• Toolkits, processes

• Investment

• Loans and subsidies

• Structure, governance

• Research, test

• Design, build

• Related services

• New insights

• Market data

• Creative inspiration

• Specialist knowledge

• Technical expertise

• Business management

BANKS AND INNOVATION

Enable

Inspire

Connect

Finance

Pivot

Support• Space, facilities

• Suppliers, resources

• Toolkits, processes

• Investment

• Loans and subsidies

• Structure, governance

• Research, test

• Design, build

• Related services

• New insights

• Market data

• Creative inspiration

• Specialist knowledge

• Technical expertise

• Business management

• Showcase, promote

• Distribute, license

• Learn and adapt

BANKS AND INNOVATION

Enable

Inspire

Connect

Finance

Grow

Pivot

Support

• A journey shared

• Mentor and friend

• Confide and celebrate

• Space, facilities

• Suppliers, resources

• Toolkits, processes

• Investment

• Loans and subsidies

• Structure, governance

• Research, test

• Design, build

• Related services

• New insights

• Market data

• Creative inspiration

• Specialist knowledge

• Technical expertise

• Business management

• Showcase, promote

• Distribute, license

• Learn and adapt

BANKS AND INNOVATION

Find your space to create a better future

Think like an innovator

Acting

with speed

and agility

Connecting

ideas and

people

Passion to

make life

better

Having an

audacious

attitude

Making

sense of

change

Persisting

to make it

happen© Peter Fisk 2014

Gamechangers.pro

Shaping

your own

future

Be bold

Be brave

Be brilliant

Gamechanging strategies

Collaborative discovery

Possibility focused

Leadership teams

3 intensive days

We develop the right approach for your business, working

collaboratively to achieve your objectives better, faster.

We combine a wide range of processes and tools,

insights and ideas, people and partners

Innovative solutions

Deep insights, big ideas

Customer experiences

High energy workshops

8-12 day projects

Brand blueprinting

Portfolio and architecture

Essence and propositions

Experience delivery

15-75 day projects

Engaging your people in a future vision … developing a new

business strategy … driving creativity and innovation

… developing a new brand … solving a complex

problem fast … building your team

ACCELERATING GROWTH … strategy, brand and innovation consulting

peterfisk@peterfisk.com

www.theGeniusWorks.com

DEVELOPING PEOPLE … seeing things differently, thinking different things

+geniuspeterfisk@peterfisk.com

www.theGeniusWorks.com

PETER FISKis a bestselling author, inspirational keynote speaker and expert consultant in helping leaders

to develop innovative strategies for business and brands.

He is Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s

top ranked business schools, and leads his own company, GeniusWorks, a boutique

consulting firm, helping clients around the world to develop more innovative business and

brand strategies. He features on the Thinkers 50 “Guru Radar” as one of the best new

business thinkers.

Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at

British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to

launch into new markets. He has worked in every sector and region of the world. As CEO of

the world's largest marketing organisation, the Chartered Institute of Marketing, he became a

global authority on what's best and next in business and markets.

Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He now

works with the leaders of businesses - as diverse as Aeroflot and Coca Cola, DSM and Mars,

Philosophy and Red Bull, Sabre and Santander, Tata and Virgin, Visa and Vodafone - to think

bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth.

Peter’s best-selling book "Marketing Genius" explores the left and right-brain challenges of

success, and is translated into 35 languages. It was followed by five others – “Business

Genius” on leadership and strategy, “Customer Genius” on customers and experiences,

“People Planet Profit” on sustainable innovation - and most recently "Creative Genius"

defining what it takes to be Leonardo da Vinci in the 21 Century.

His new book "Gamechangers ... Are you ready to change the world?" is published in late

2014, based on extensive research into the 120 companies who are shaking up markets, and

making sense of how they innovate and win. It explores the challenges of new markets,

changing customers, brand building, digital media, new business models, inspiring

leadership and positive impact.

Peter was described by Business Strategy Journal as "one of the best new business

thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact

workshops. Each one is uniquely designed for the specific audience, their issues and

aspirations. Helping people to find their own space, to be leaders of change - to be bold,

brave and brilliant.

Find out more

Email: peterfisk@peterfisk.com

Phone: +44 7834483830

Twitter: @geniusworks

Website: www.theGeniusWorks.com

Next Book: www.Gamechangers.pro

peterfisk@peterfisk.com

theGeniusWorks.com

Email: peterfisk@peterfisk.com

Website: www.theGeniusWorks.com

Twitter: @geniusworks