Brand Innovation Lab by Peter Fisk
173
Professor Peter Fisk at Istanbul Business School Twitter: @geniusworks Website: www.theGeniusWorks.com © GeniusWorks 2015 BRAND INNOVATION LAB TM
-
Upload
peter-fisk -
Category
Business
-
view
1.749 -
download
1
Transcript of Brand Innovation Lab by Peter Fisk
Professor Peter Fisk at Istanbul Business School Twitter: @geniusworks Website: www.theGeniusWorks.com © GeniusWorks 2015
BRANDINNOVATIONLABTM
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
D INN
OVAT
ION L
ABTM
Anything is possible
Uber and beyond
Periscope by Twitter
Xiaomi takes on Apple
New opportunities to grow
+genius
Twitter: @geniusworks Website: www.theGeniusWorks.com
FUTUREFACTORY
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
D INN
OVAT
ION L
ABTM
+genius
Tesla Motors … A better life
+genius
Tesla Motors … A better life
AGallonofLight
+genius
AGallonofLight
Tesla Motors … Concept
+genius
Tesla Motors … strategy horizons
MuskStrategy
+genius
Tesla Motors … VIsion
+genius
Tesla Motors … Retailing
+genius
Tesla Motors … Iconic features
Marke7ng,Retail,Sales
+genius
Marke7ng,Retail,Sales
Tesla Motors … Retailing
+genius
Tesla Motors … Networks
How to develop a brand vision?
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
D INN
OVAT
ION L
ABTM
Apple
Apple
Data connections
JobsonBrands
+genius
Apple … Jobs on brands
Apple … humanising technology
Apple … Jobs on brands Apple … humanising technology
ApplePerfec7on
+genius
Apple … Searching for perfection
MadeinCAad
+genius
Apple … Made in California
Apple
Apple Watch
Jony Ive on Steve Jobs
Apple
InsideApple
+genius
Apple … What it’s like inside
How to develop your brand focus?
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
D INN
OVAT
ION L
ABTM
The sharing economy
Airbnb
Airbnb
+genius
Airbnb … finding a brand
Airbnb … Belong anywhere
Belonganywhere
+genius
Airbnb … belong anywhere
Airbnb … brand strategy
Airbnb … the Belo
TheBelo
+genius
Airbnb … the Belo
Airbnb … the brand ... The Belo
Mankindad
+genius
Airbnb … Mankind
How to develop new brand insights?
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
D INN
OVAT
ION L
ABTM
+genius
Red Bull … Give you wings
+genius
Red Bull … brand extensions
+genius
Red Bull … Edge of Space
Stratos
+genius
Red Bull … Stratos
+genius
Tesla Motors … A better life Red Bull ... The brand
MediaCompany
+genius
Red Bull … media company
How to define your brand?
Twitter: @geniusworks Website: www.theGeniusWorks.com
DESIGNSTUDIO
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
D INN
OVAT
ION L
ABTM
+genius
Umpqua Bank
+genius
Umpqua Bank … surf, sip, bank
Canyonville
+genius
Umpqua Bank … Canyonville
UmpquaBank
Thestore
+genius
Umpqua … beyond banking
How to connect the best brand ideas?
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
D INN
OVAT
ION L
ABTM
+genius
Tesla Motors … A better life
+genius
Burberry … fashion heritage
+genius
Burberry … flagship stores
BurberryStore
+genius
Burberry
How to design a brand experience?
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
D INN
OVAT
ION L
ABTM
Threadless
+genius
Tesla Motors … A better life
Crowdprocess
+genius
Threadless … How it works
+genius
Threadless … crowd power
Together
+genius
Threadless … Magic of collaboration
+genius
Threadless … crowd power
Brandpartnering
+genius
Threadless + Thermos
How to engage the crowd in their brand?
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
D INN
OVAT
ION L
ABTM
Nike Running
Nike Women
Nike Football
+genius
Nike+
Nike+
+genius
Nike+
+genius
Nike+
MarkParker
+genius
Nike … CEO Mark Parker
Nike+ Training Club
How to build a brand community?
Twitter: @geniusworks Website: www.theGeniusWorks.com
STORYBOARD
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
D INN
OVAT
ION L
ABTM
+genius
Mercedes Benz … more than a symbol
Heritage
+genius
Mercedes Benz … Brand heritage
+genius
Mercedes Benz … more human
TheJourneystory
+genius
Mercedes Benz … Storytelling
+genius
Mercedes Benz … story ads
+genius
Mercedes Benz … your story
PackagingservicesaroundMe
+genius
Mercedes Benz … all about Me
How to create a better brand story?
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
D INN
OVAT
ION L
ABTM
What’s your inspiring purpose?
“To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference."
“To bring inspiration and innovation to every athlete* in the world (*If you have a body, you are an athlete).”
“We add sparkle to people's everyday lives."
What’s your inspiring purpose?
“To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference."
“To bring inspiration and innovation to every athlete* in the world (*If you have a body, you are an athlete).”
“We add sparkle to people's everyday lives."
Coca Cola … Liquid and Linked
+genius
Coca Cola … Liquid and Linked
+genius
CokeLiquidandLinkedPartOne
+genius
Coca Cola … Liquid and Linked
+genius
+genius
Coca Cola … content marketing
How to connect all your content?
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
D INN
OVAT
ION L
ABTM
Starbucks
Starbucksstory
+genius
Starbucks … Brand experience
Starbucks Reserve
StarbucksR
+genius
Starbucks Reserve
Starbucks
Starbucks … brand extensions
Evolution Juice Bars
How to deliver your brand experience?
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
D INN
OVAT
ION L
ABTM
+genius
Rapha … Cycle Clubs
+genius
Rapha … Cycle Clubs
+genius
Rapha … Cycle Clubs
Monocle
+genius
Rapha … Cycle Clubs
Shecycles
+genius
Rapha experience
Rapha … the cyclist
JamesFairbank
+genius
Rapha … marketing success
How to sustain brand-centric growth?
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
D INN
OVAT
ION L
ABTM
What will you do?
Are you ready to change your game?
Acting with speed and agility
Connecting ideas and
people
Passion to make life
better
Having an audacious
attitude
Shaping your own
vision
Making sense of change
Persisting to make it happen
© Peter Fisk 2014 Gamechangers.pro
+genius
Vision Canvas
Strategy Canvas
Growth Canvas
Disruption Canvas
Brand Canvas
Engagement Canvas
Proposition Canvas
Relationship Canvas
Insights Canvas
Co-creation Canvas
Innovation Canvas
Business Canvas
Leadership Canvas
Sustainability Canvas
Culture Canvas
Performance Canvas
FUTU
RE
LAB
B
RA
ND
LA
B
CR
EATIVE LAB
PER
FOR
MA
NC
E LAB
+genius
+genius
Professor Peter Fisk at Istanbul Business School Twitter: @geniusworks Website: www.theGeniusWorks.com © GeniusWorks 2015
