© 2012 by TripleTree

All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic,

mechanical, photocopying, recording, or otherwise, without prior written permission of TripleTree.

1

1 Lew Rainie, “Understanding Social Networks and Online Health

Information Seeking;” Pew Internet & American Life Project, 5/5/2011

2

2 Ray Wang, Harvard Business Review, October 20, 2011

3

3 http://howmanyarethere.net/how-many-social-networking-websites-are-

there

Source: Ed Bennett, Found in Cache,

ebennett.org/hsnl/

4

5

4 USA Today, December 13, 2011

5 HealthGrades Case Study, Beth Isreal Medical Center: Increase Revenues Using Online Marketing.

Accessed online May 5, 2012.

6

6 HealthLeaders Media, Using Groupon to Attract Life-long Patients,

1/25/2012

Source: How Social Media has Changed My

Medical Practice, Natasha Burgert MD

7 Modahl et al, Doctors, Patients, and Social Media, September 2011

8 http://www.radian6.com/blog/2011/11/can-social-media-assist-with-medication-adherence

9 University of Wisconsin, http://www2.medicine.wisc.edu

10 epic.cs.colorado.edu

11 Stanford University, Technology’s New Role to Mobilize and Socialize the

Practice of Medicine, March 14, 2012

12 www.kff.org

13 McKinsey Quarterly June 2008, What Consumers Want in Healthcare

14 Medical Loss Ratio related to PPACA concerns the amount of each premi-

um dollar allocated for actual care, versus overhead.

15 PwC HRI Social Media Consumer Survey, 2012

DAILY WEEKLY LESS TOTAL

16 http://jolt.law.harvard.edu/digest/digest-comment/fda-and-social-media

-the-impact-of-social-media-on-prescription-drug-advertising

17 Jon Bruner, Forbes, August 8, 2011, page 28, What’s a Like Worth?

18

18 http://www.WellnessLayers.com/blog/My-Blog/January-2012-(1)/The-

Threefold-Path-to-Patient-Engagement—Part-6—

19 http://www.secondshares.com/2011/01/10/vc-funding-of-social-media-companies-soars

20 http://www.WallStreetCheatSheet.com

© 2012 by TripleTree

All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic,

mechanical, photocopying, recording, or otherwise, without prior written permission of TripleTree.