The Evolving Business Case for Social Media in Healthcare
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Transcript of The Evolving Business Case for Social Media in Healthcare
© 2012 by TripleTree
All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise, without prior written permission of TripleTree.
1
1 Lew Rainie, “Understanding Social Networks and Online Health
Information Seeking;” Pew Internet & American Life Project, 5/5/2011
2
2 Ray Wang, Harvard Business Review, October 20, 2011
3
3 http://howmanyarethere.net/how-many-social-networking-websites-are-
there
Source: Ed Bennett, Found in Cache,
ebennett.org/hsnl/
4
5
4 USA Today, December 13, 2011
5 HealthGrades Case Study, Beth Isreal Medical Center: Increase Revenues Using Online Marketing.
Accessed online May 5, 2012.
6
6 HealthLeaders Media, Using Groupon to Attract Life-long Patients,
1/25/2012
Source: How Social Media has Changed My
Medical Practice, Natasha Burgert MD
7 Modahl et al, Doctors, Patients, and Social Media, September 2011
8 http://www.radian6.com/blog/2011/11/can-social-media-assist-with-medication-adherence
9 University of Wisconsin, http://www2.medicine.wisc.edu
10 epic.cs.colorado.edu
11 Stanford University, Technology’s New Role to Mobilize and Socialize the
Practice of Medicine, March 14, 2012
12 www.kff.org
13 McKinsey Quarterly June 2008, What Consumers Want in Healthcare
14 Medical Loss Ratio related to PPACA concerns the amount of each premi-
um dollar allocated for actual care, versus overhead.
15 PwC HRI Social Media Consumer Survey, 2012
DAILY WEEKLY LESS TOTAL
16 http://jolt.law.harvard.edu/digest/digest-comment/fda-and-social-media
-the-impact-of-social-media-on-prescription-drug-advertising
17 Jon Bruner, Forbes, August 8, 2011, page 28, What’s a Like Worth?
18
18 http://www.WellnessLayers.com/blog/My-Blog/January-2012-(1)/The-
Threefold-Path-to-Patient-Engagement—Part-6—
19 http://www.secondshares.com/2011/01/10/vc-funding-of-social-media-companies-soars
20 http://www.WallStreetCheatSheet.com
© 2012 by TripleTree
All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise, without prior written permission of TripleTree.