Evolving Your Business With Social Media
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Transcript of Evolving Your Business With Social Media
![Page 1: Evolving Your Business With Social Media](https://reader036.fdocuments.us/reader036/viewer/2022070301/5450649faf7959f06e8bab11/html5/thumbnails/1.jpg)
EVOLVINGYOUR BUSINESS MODEL
WITH SOCIAL MEDIA
PRESENTED BY
BARRY HURD123SOCIALMEDIA.COM
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WHY ASK WHY?
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THINGS ARE CHANGING
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IT IS GLOBAL.
WE ARE NOT THE LEADER.
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DECISION MAKERS NEEDTO THINK AHEAD
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YOU NEED TO BE WHERE THE AUDIENCE WANTS
YOU TO BE
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What is it?Social Media includes dozens of communication channels revolving around your brand message.
Independent sources may be viewed as singular items or strategically tied together to enforce a comprehensive message.
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Why is it?
SIMPLE: THERE IS A MEDIA NICHE FOR EVERYONE, OLD OR YOUNG.
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WHEN IS IT ?
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WHERE IS IT? WHERE AM I?REVIEW YOUR DIGITAL
FOOTPRINT
• HOW MANY POINTS OF ENTRY DO YOU HAVE?
• ARE YOU REACHING YOUR AUDIENCE WHERE THEY ARE?
• DO YOU UNDERSTAND WHERE CONVERSATIONS ARE LOCATED?
• DO YOU UNDERSTAND WHERE THEY ARE GOING?
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WHO IS IT?
IT IS A WHOLE LOT OF EVERYONE…
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HOW DO THEY USE IT?
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Do you put your best foot forward?
Are your awards, testimonials, services, and expert articles
easy for your audience to find?
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WHAT QUESTIONSDO I ASK?
DOES MY TEAM HAVE A BELIEVER?DOES MY TEAM “GET” THE NET?
• WHAT IS MY COMPANY BRAND?• WHAT IS MY PROFESSIONAL VOICE?• WHAT IS MY TARGET AUDIENCE?• WHO OWNS ALL THIS STUFF?• WHAT ARE THE INDUSTRY HANG OUTS?• DO I HAVE EMPLOYEE ACTIVITY?• ARE THERE CONSUMER CONVERSATIONS?• WHAT CONTENT DO I HAVE?• WHAT TACTICAL, SHORT-TERM GOALS DO I HAVE?• WHAT STRATEGIC, LONG-TERM GOALS DO I HAVE?• HOW WILL I MEASURE SUCCESS?
• COMPETITORS (RETURN TO QUESTION ONE, RINSE, REPEAT)