The Connected Enterprise

Mesh Marketing 13 Presentation

Agenda

Introduction

Rise of the Social Customer

The Connected Enterprise

Microsoft Demo

Working Social: A Marketer’s Perspective

Yammer Accelerator

Introduction

Trusted Advisors

We identify and drive business value in your investment

We focus on building long term relationships

Our User Experience team is the champion for your end-users, while

our Technical Team is one of the best in the industry

Our Expertise

Strategy team to help guide knowledge management investments

User Experience practice leads with user-centric design

One of the highest concentration of SharePoint expertise in the country

Full service offering including Business Analysts, Project Management,

Graphic Design, Architecture, Implementation, QA, and Support

Who We Are

Our Offerings

The Right Information, at the Right Time

• Roadmaps

• Governance

• Digital &

Social

Strategy

• Public Sites

• Extranets

• Intranets

• Social

• Collaboration

• Search Driven

Applications

• Rich

Experience

• Expert Finder

• Forms

• Workflow

• Reporting &

Monitoring

• Insight

• Analysis

• Action

CloudMobile

Strategy Portals SearchProcess

AutomationAnalytics

Active Directory

“A tool that is loved

is a tool that is

used”

Alliance Pipeline

Alliance Pipeline

Rise of the Social Customer

Traditional business

Hierarchical, functional, top-down management

Modern Business

Decentralized, hyper-connected, group centric

Modern Communication Technologies

World Wide Web distributed post and discussion system

instant messaging program and online chat service

peer-to-peer file sharing Internet service for mp3s

History of Social Media

online social networking service for friends and groups

mobile text messing and microblogging network

upload and playback service for user-generated video files

History of Social Media

pin-board style content sharing and social interest website

mobile app for multi-media messaging and group chat

personalized music database and social networking site

History of Social Media

World of mouth

The Connected Enterprise

Transform your business from the inside out with social

transforming

The Connected EnterpriseWhat are the business opportunities with social technologies?

Millennials will make

up 75%of the American

workforce by 2025

Inside your business employees want to harness information, connect, engage, and work together in new ways

72% of

companies are

deploying at least one

social software tool

Outside your business empowered customers have more information and want to connect in new ways

Always on—

Consumers use

an average of 4devices every day

20% of online

consumers expect a

response within one hour

via social media

Business & Consumer

Shifting GearsRise of the powerful consumer is driving business transformation

Employees need to extend and connect networksacross the firewall to partners and customers

Companies with >1000 employees

average more data than the US

Library of Congress

>235terabytes

> 1.5Bpeople around the globe have

a social networking account

What Keeps You Up at Night?

70 72 74 76 78 80 82 84

Demonstrating Return on Investment

Providing Campaing Effectiveness

Understanding whether campaigns are working

Reaching Their Customers

Issues of Greatest Concern for Marketers

Source: ADOBE | DIGITAL DISTRESS: What Keeps Marketers Up at Night?

Opportunity for Improvement

Source: ADOBE | DIGITAL DISTRESS: What Keeps Marketers Up at Night?

Enterprise Social and Your BusinessTransform your business from the inside out

Active Directory

Yammer

31

Campaign

Ideation

(internal)

CRM

32

Campaign

Planning

CRM

33

Campaign

Management

Yammer

34

Campaign

Collaboration

(external)

Yammer

35

Campaign

Collaboration

(external)

NetBreeze

36

Campaign Results

Sentiment Analysis

NetBreeze

37

Campaign Results

Sentiment Analysis

NetBreeze

38

Campaign Results

Sentiment Analysis

Working Social

A Marketer’s Perspective

Yammer Accelerator

Are you ready to take advantage of the social business shift?

Socially Business MaturityCharacteristics of a socially connected enterprise

Use social business in daily decision making

Integrate social business into many functions such as strategy and operation

Assign an individual(s) with direct responsibility for social business

Use a variety of social technologies and business tools such as social media and social software

Obtain senior management sponsorship and develop overall social business strategy

How does Yammer fits in?

Yammer makes work:

› Real-time

› Social

› Mobile

› Collaborative

› Contextual

Yammer is the social layer through which employees connect, collaborate and coordinate

Social can break down silos and get people talking - not just having superficial chat but having

conversations that will be crucial to helping business achieve their goals

More Open

the Yammer

community

makes Air

Canada “feel

like a family again.”

Social is about putting people at the center of your business, making sure that employees can connect with the people and information they need, when they need it most

More Connected

Marketing, sales, and delivery teams collaborate internally, using social tools so that they can respond quickly to customer insights and create a better customer experience.

Providing the

best customer

experience in

the insurance

industry

More Responsive

imason - Yammer Accelerator

A partner led

engagement

designed to kick-start

your investment in

social and ensure

your staff realizes the

benefits of

knowledge sharing

and collaboration

imason, a Microsoft & Yammer Partner, has developed expertise

through successful deployment of enterprise social to over 100,000

employees across a broad range of Canadian companies, including

TELUS and ING Direct.

Building on our User Experience practice and established approach

to Change Management, we work closely with your team to create

and then execute a plan to accelerate delivery and successfully

launch your social network.

imason's delivery method includes the following four streams:

1. Business Alignment

2. People Engagement

3. Technology Enablement

4. Enterprise Social Launch

Business ValuePartner Funded POC Offer

Align• Business Value Planning

• Goal: Identify and qualify the unique areas of business value that are highest priority for the customer.

• Includes executive-level Strategy & Vision workshop and the setup of a Yammer pilot of key customer stakeholder.

Enable• Yammer Activate Offer

• Goal: Understand how Yammer can integrate with your existing technology infrastructure.

• Includes Partner support and guidance on how to activate and enable your

Yammer network.

Launch• Yammer Launch Package

• Goal: Drive network adoption and engagement with a launch-day event.

• Includes everything needed to present a successful on-site launch event along with support from a Yammer expert to plan, promote

and present the event.

2.5 Days - $2,500 2.5 Days - $2,500 1 Day - $1,000

Duncan Smith

Director, Cloud

duncan.smith@imason.com

office: 416.619.1129

mobile: 416.575.2577