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The Connected Enterprise
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The Connected Enterprise Mesh Marketing 13 Presentation
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A product session by imason. Topics discussed include: Rise of the Social Customer and The Connected Enterprise.
Transcript of The Connected Enterprise
The Connected Enterprise
Mesh Marketing 13 Presentation
Agenda
Introduction
Rise of the Social Customer
The Connected Enterprise
Microsoft Demo
Working Social: A Marketer’s Perspective
Yammer Accelerator
Introduction
Trusted Advisors
We identify and drive business value in your investment
We focus on building long term relationships
Our User Experience team is the champion for your end-users, while
our Technical Team is one of the best in the industry
Our Expertise
Strategy team to help guide knowledge management investments
User Experience practice leads with user-centric design
One of the highest concentration of SharePoint expertise in the country
Full service offering including Business Analysts, Project Management,
Graphic Design, Architecture, Implementation, QA, and Support
Who We Are
Our Offerings
The Right Information, at the Right Time
• Roadmaps
• Governance
• Digital &
Social
Strategy
• Public Sites
• Extranets
• Intranets
• Social
• Collaboration
• Search Driven
Applications
• Rich
Experience
• Expert Finder
• Forms
• Workflow
• Reporting &
Monitoring
• Insight
• Analysis
• Action
CloudMobile
Strategy Portals SearchProcess
AutomationAnalytics
Active Directory
“A tool that is loved
is a tool that is
used”
Alliance Pipeline
Alliance Pipeline
Rise of the Social Customer
Traditional business
Hierarchical, functional, top-down management
Modern Business
Decentralized, hyper-connected, group centric
Modern Communication Technologies
World Wide Web distributed post and discussion system
instant messaging program and online chat service
peer-to-peer file sharing Internet service for mp3s
History of Social Media
online social networking service for friends and groups
mobile text messing and microblogging network
upload and playback service for user-generated video files
History of Social Media
pin-board style content sharing and social interest website
mobile app for multi-media messaging and group chat
personalized music database and social networking site
History of Social Media
World of mouth
The Connected Enterprise
Transform your business from the inside out with social
transforming
The Connected EnterpriseWhat are the business opportunities with social technologies?
Millennials will make
up 75%of the American
workforce by 2025
Inside your business employees want to harness information, connect, engage, and work together in new ways
72% of
companies are
deploying at least one
social software tool
Outside your business empowered customers have more information and want to connect in new ways
Always on—
Consumers use
an average of 4devices every day
20% of online
consumers expect a
response within one hour
via social media
Business & Consumer
Shifting GearsRise of the powerful consumer is driving business transformation
Employees need to extend and connect networksacross the firewall to partners and customers
Companies with >1000 employees
average more data than the US
Library of Congress
>235terabytes
> 1.5Bpeople around the globe have
a social networking account
What Keeps You Up at Night?
70 72 74 76 78 80 82 84
Demonstrating Return on Investment
Providing Campaing Effectiveness
Understanding whether campaigns are working
Reaching Their Customers
Issues of Greatest Concern for Marketers
Source: ADOBE | DIGITAL DISTRESS: What Keeps Marketers Up at Night?
Opportunity for Improvement
Source: ADOBE | DIGITAL DISTRESS: What Keeps Marketers Up at Night?
Enterprise Social and Your BusinessTransform your business from the inside out
Active Directory
Yammer
31
Campaign
Ideation
(internal)
CRM
32
Campaign
Planning
CRM
33
Campaign
Management
Yammer
34
Campaign
Collaboration
(external)
Yammer
35
Campaign
Collaboration
(external)
NetBreeze
36
Campaign Results
Sentiment Analysis
NetBreeze
37
Campaign Results
Sentiment Analysis
NetBreeze
38
Campaign Results
Sentiment Analysis
Working Social
A Marketer’s Perspective
Yammer Accelerator
Are you ready to take advantage of the social business shift?
Socially Business MaturityCharacteristics of a socially connected enterprise
Use social business in daily decision making
Integrate social business into many functions such as strategy and operation
Assign an individual(s) with direct responsibility for social business
Use a variety of social technologies and business tools such as social media and social software
Obtain senior management sponsorship and develop overall social business strategy
How does Yammer fits in?
Yammer makes work:
› Real-time
› Social
› Mobile
› Collaborative
› Contextual
Yammer is the social layer through which employees connect, collaborate and coordinate
Social can break down silos and get people talking - not just having superficial chat but having
conversations that will be crucial to helping business achieve their goals
More Open
the Yammer
community
makes Air
Canada “feel
like a family again.”
Social is about putting people at the center of your business, making sure that employees can connect with the people and information they need, when they need it most
More Connected
Marketing, sales, and delivery teams collaborate internally, using social tools so that they can respond quickly to customer insights and create a better customer experience.
Providing the
best customer
experience in
the insurance
industry
More Responsive
imason - Yammer Accelerator
A partner led
engagement
designed to kick-start
your investment in
social and ensure
your staff realizes the
benefits of
knowledge sharing
and collaboration
imason, a Microsoft & Yammer Partner, has developed expertise
through successful deployment of enterprise social to over 100,000
employees across a broad range of Canadian companies, including
TELUS and ING Direct.
Building on our User Experience practice and established approach
to Change Management, we work closely with your team to create
and then execute a plan to accelerate delivery and successfully
launch your social network.
imason's delivery method includes the following four streams:
1. Business Alignment
2. People Engagement
3. Technology Enablement
4. Enterprise Social Launch
Business ValuePartner Funded POC Offer
Align• Business Value Planning
• Goal: Identify and qualify the unique areas of business value that are highest priority for the customer.
• Includes executive-level Strategy & Vision workshop and the setup of a Yammer pilot of key customer stakeholder.
Enable• Yammer Activate Offer
• Goal: Understand how Yammer can integrate with your existing technology infrastructure.
• Includes Partner support and guidance on how to activate and enable your
Yammer network.
Launch• Yammer Launch Package
• Goal: Drive network adoption and engagement with a launch-day event.
• Includes everything needed to present a successful on-site launch event along with support from a Yammer expert to plan, promote
and present the event.
2.5 Days - $2,500 2.5 Days - $2,500 1 Day - $1,000
