Post on 07-Jun-2020
Technological Service Roadmapping
Workshop: Future services of Assisted
living technologies for the elderly
Nong Pornprom Ateetanan
pornprom@jaist.ac.jp
SIIT-JAIST-NECTEC
June 25, 2016
1https://serviceroadmap.wordpress.com/
Presentation topics: To briefly describe
1. Rational
– Technology roadmap & Service roadmap
– Limitation of traditional roadmapping process
– V(Virtual and Value co-creation)-Plan:
What/Why/Whom/How
2. Plan of Thailand V-Plan workshop
– Organization & Expected results
– Method & Action plan
• Roadmapping implementation
• V-Plan roadmapping process
3. Request for support from Experts/Stakeholders2
RATIONAL
3
Technology roadmap
4
For product development, manufacturing sector
(Technological) Service Roadmap
5
For 1) service offering with service orientation,
and 2) service sector/organization
Limitation of Traditional roadmapping process
6Photo from https://www.sopheon.com/roadmapping-for-agile-strategy/
It is face to face workshop-based,
need experts/stakeholders are in same time and same place.
7
Limitation of
Traditional
roadmapping
process
How to overcome time &
space limitation ?
Can Blended
(virtual and F2F)
workshop apply ?Photo from Roadmapping for strategy and innovation, Robert Phaal, Centre for Technology Management, Institute for Manufacturing, University
of Cambridge, March 2015
What is V-Plan?
• V (Virtual & Value co-creation)-Plan is
blended (virtual and face to face) workshop-
based which service organization can use as a
strategic planning
• V-Plan aims to
– resolve the limitation of the participation
in term of space and time
– increase multi-stakeholders’ engagement
– decrease the duration of roadmapping
process8
Who is V-Plan for ?• stakeholders (providers and receivers).
• 5 main roadmap stakeholders:
1. Government - to forecast the direction of technology and
innovation development and respective policy making;
2. Investors and entrepreneurs - to make the decision for
investing;
3. Service providers - to plan their business process and to
produce products and provide service that will be in response
to demand in the future;
4. R&D Institutes, universities, technology professional
associations - to develop their R&D programs based on
service roadmap which proper with research and also prepare
to shift from R&D based to service based in the future;
5. Beneficiary
9
Face to face collaboration
Operation/Decision room,wall displays, e-Meeting system,
brainstorming
Face to face collaboration
Operation/Decision room,wall displays, e-Meeting system,
brainstorming
Ongoing/Continuous task
War-room, team-room,
large displays, shift work, post-it, Polling, Voting
Ongoing/Continuous task
War-room, team-room,
large displays, shift work, post-it, Polling, Voting
Remote collaboration
Video/Web Conference, instant messaging, Telephoning, e-mail,
Chat
Remote collaboration
Video/Web Conference, instant messaging, Telephoning, e-mail,
Chat
Communication & Coordination
E-meeting system, Blogs, Workflow, email, bulletin boards, forum
Communication & Coordination
E-meeting system, Blogs, Workflow, email, bulletin boards, forum
Collaboration Matrix
Collaboration Matrix
10Adapt from Computer Supported Cooperative Work (CSCW) Matrix
Same time
synchronous
Different time
asynchronousS
am
e p
lace
colo
cate
dD
iffe
ren
t p
lace
rem
ote
Collaboration tools
Application Selected online & social media tools
Knowledge repository and collaborative portal
https://serviceroadmap.wordpress.com/
Web conference for real time workshop
(JAIST PC Video conference: MeetingPlaza) https://dlc-mp.jaist.ac.jp/confmgr/enter.cgi
Skype Group call
Online form for survey
Group - Practical discussion
https://www.facebook.com/groups/478488352344693/
Group - Academic discussion
https://www.linkedin.com/groups/7055105
Note – group discussion, Reminder, Motivation
11
Selection tools in V-Plan
PLAN OF THAILAND V-PLAN
WORKSHOP
12
FUTURE SERVICES OF ASSISTED LIVING
TECHNOLOGIES FOR THE ELDERLY
V-Plan roadmapping process
13
JOIN US TO CO-CREATE VALUE FOR
NOVEL ROADMAPPING PROCESS
Thailand V-Plan project
• Project title: Future services of Assisted
living technologies for the elderly
• Case owner: Institute of Technology for
persons with Disabilities and Elderlies
(ITDE)/National Electronics and
Computer Technology Center (NECTEC)
• (Tentative) Duration:
– Virtual workshop: July 4 – 31
– F2F workshop: Wednesday, August 314
Objectives
• To develop the roadmap of ‘Future
services of Assisted living
technologies for the elderly’ by using
Technological service roadmapping
process.
• To apply V (Virtual and Value co-
creation)-Plan roamapping process to
roadmapping workshop.15
Organization
1. Advisory committee
1) Assoc. Prof. Dr. Kunio SHIRAHADA, JAIST, Japan
2) Ms. Wantanee PHANTACHAT, NECTEC, Thailand
3) Dr. Sasiporn USANAVASIN, SIIT, Thailand
4) Dr. Thepchai SUPNITHI, NECTEC, Thailand
5) Dr. Robert PHAAL, Centre of Technology
Management, University of Cambridge, United
Kingdom
2. Working committee
1) Multi-stakeholders (8-12 participants from 6 key sectors)
2) Facilitators: Pornprom Ateetanan, SIIT-JAIST-NECTEC16
Target stakeholders
Sector Representative (Expected 8-12 persons)
1 Government
policy
1) Department of Older Persons , M. of Social
Development and Human Security, 2) M. of Public Health,
3) ThaiHealth
2 Academic 4) Gerontological Nursing, 5) Universal Design &
Architecture, 6) Innovation Management
3 R&D 7) Technology foresight (APEC Tech Foresight Center),
8) Assistive Technology (NECTEC) , 9) Medical
instruments (MTEC), 10) IoT / Smart Sensor,
11) Medical Robotics (TCELS)
4 Service
provider
12) Elderly care solution (SCG), 13) Bumrungrad hospital,
14) Kluaynamtai hospital, 15) Health at home (Start up
company)
5 Technology
provider
16) CTAsia (Elderly care robot – Dinsow)
6 Receiver
the elderly)
17) 55-59 Years old17
Expected result
• The Strategic (technological) service
roadmap which aligning markets,
services, product and technology for
strategy and open service innovation
–Based on Assisted living technology
–For the elderly
–In 5 year service/product/technology
vision18
Method (1/2)
19
• Service roadmapping implementation
• (Proposed) V-Plan roadmapping process
20
Method (2/2)
ROADMAPPING
21
(Tentative) Work descriptions (1/5)
Step Duration Work items Work details Tools Input Output
1 July 4 Drawing up
market layer
Consider what
changes will occur in
the market affecting
educational services
in the future of
university in the next
5 years
form
Stakeho
lders
� Market
Determi
nants &
value
prioritiza
tion
1.1 4 Facilitator proposes the short list of Market Determinants
1.2 4-6 Participants consider the short list and give short opinion
on each proposed market determinants
1.3 4-6 Participants suggest additional market determinants.
1.4 7 Facilitator consolidate 1.2 & 1.3 and then propose the
revised potential market determinants
1.5 7-8 Participants evaluate the important of market
determinants
1.6 9 Facilitator prioritizes and assigns weight to market
determinants on a normalized scale of 0-10
1.7 9 Facilitator present s the value prioritization of each
market determinants. 22
23
Market
Determi
nants
1.1 Facilitator proposes the short list of Market Determinants
(Example) Market Determinants Definitions
V
Example of Online survey:
https://vplanroadmaptest.wordpress.com/2016/06/08/survey-and-draw-up-market-layer/
24
Case example: 'The future of university of Asahidai: the next
generation educational services'.
25
26
27
28
29
1.5 Participants evaluate the important of market determinants
(Example) Stakeholders survey formMarket
Determi
nants
V
https://vplanroadmaptest.wordpress.com/2016/06/14/step-1-5-evaluating-the-important-of-each-market-determinant/
30
31
Example: virtual discussion –
JAIST Meeting Plaza (Web conference)
32
Virtual discussion:
Skype group call
33
(Draft) Market survey results
1.6 Facilitator prioritizes and assigns weight to market determinants on a
normalized scale of 0-10
1.7 Facilitator present s the value prioritization of each market determinants.
Market
Determi
nants
V
34
Case example: 'The future of university of Asahidai:
the next generation educational services'.
(Tentative) Work descriptions (2/5)Step Duration Work items Work details Tools Input Output
2 July
10-12
Value
proposition
Identify the value
proposition from
stakeholders.
1) Google
form
2) JAIST web
conference
Stakeholders� The matrix
of Provider’s
offering and
Receiver’s
needs
3 July
13-15
Drawing up
service layer
Consider the
service solutions in
the next 5 years
Google form Stakeholders �Service
Solutions &
Functionalitie
s and
Prioritization
4 July
15-17
Drawing up
product layer
Consider the
product features in
the next 5 years
Google form Stakeholders � Product
Features &
Functionalitie
s and
Prioritization
5 July
17-19
Drawing up
technology
layer
Consider the
technology
elements in the
next 5 years
Google form stakeholders �
Technology
Components
& Capabilities
and
Prioritization35
VALUE PROPOSITION
Identify the value proposition from
stakeholders.
36
37
Outcomes from
PICMET
Value co-creation
in service roadmap
Identify the value proposition from stakeholders
by using google formStakeholders
sector
1 2 3 4 5 6
1 Offer to
Receive from
2 Offer to
Receive from
3 Offer to
Receive from
4 Offer to
Receive from
5 Offer to
Receive from
6 Offer to
Receive from
38
Stakeholders
1. Government policy 2. Academic 3. R&D
4. Service provider 5. Technology provider 6. Receiver
Descriptive Value Web*constructing a network diagram showing
how value is created and exchanged in the context
39
Stake
holder
1
Stake
holder
3
Stake
holder
2
Stake
holder
4
Stake
holder
6
Stake
holder
5 Value 4
*Vijay Kumar, 2013
(Tentative) Work descriptions (2/5)Step Duration Work items Work details Tools Input Output
2 July
10-12
Value
proposition
Identify the value
proposition from
stakeholders.
1) Google
form
2) JAIST web
conference
Stakeholders� The matrix
of Provider’s
offering and
Receiver’s
needs
3 July
13-15
Drawing up
service layer
Consider the
service solutions in
the next 5 years
Google form Stakeholders �Service
Solutions &
Functionalitie
s and
Prioritization
4 July
15-17
Drawing up
product layer
Consider the
product features in
the next 5 years
Google form Stakeholders � Product
Features &
Functionalitie
s and
Prioritization
5 July
17-19
Drawing up
technology
layer
Consider the
technology
elements in the
next 5 years
Google form stakeholders �
Technology
Components
& Capabilities
and
Prioritization40
(Tentative) Work descriptions (3/5)
Step Durati
on
Work items Work details Tools Inp
ut
Outpu
t
6 July
20-22
Market Determinants
(D) X Service Solutions
(S) & Functionalities
Grid
1) Fill in the frame of the grid
2) Vote to cells of the grid
3) Review high and low score
Google form �
+
�
�DS
Prioriti
zation
7 July
23-25
Service Solutions (S) &
Functionalities Grid X
Product (P) Features &
Functionalities Grid
1) Fill in the frame of the grid
2) Vote to cells of the grid
3) Review high and low score
Google form �
+
�
�SP
Prioriti
zation
8 July
26-28
Product Solutions (P) &
Functionalities Grid X
Technology
Components (T) &
Capacities Grid
1) Fill in the frame of the grid
2) Vote to cells of the grid
3) Review high and low score
Google form �
+
�
�PT
Prioriti
zation
9 July
29-31
R&D/Knowledge/
Partner
Identify R&D area , knowledge
and partners
Google form stak
ehol
ders
41
42
time
Business /Market
Service
Product
Se
rvic
eso
luti
on
s
Business / Market determinants
Service solutions
Pro
du
ctfe
atu
res
Service Roadmap
AnalysisGrids
Linking grid
(Tentative) Work descriptions (4/5)Step Duration Work items Work details Tools Input Output
10 Wednesday,
August 3
(09.00 –
10.30)
Drawing up
a roadmap
1) Place items from
each layer, written
in post-it
Brainstorming Stakeholders (11)
Service
roadmap
(Face to
Face
workshop)
2) Connect the
items by arrows by
referring the grids
3) Identify open
innovation
approach (inside-
out or outside-in)
for connecting with
R&D and partners
4) Review the items
and arrows and
modify them if
necessary
43
Service Roadmap
44
(Tentative) Work descriptions (5/5)
Step Duration Work items Work details Tools Input Output
11 Wednesday,
August 3
(10.30 –
12.00 )
(Face to
Face
workshop)
Transcribing
the roadmap
1) Describe the
generations
of service in
short
sentences
2) Review and
finalize the
vision of
service/prod
ucts
Brainstorming (11) (12) Value
proposition
statement
Presenting the
roadmap
Oral
presentation
(11) +
(12)
45
Value proposition statement
Draft: The xxx Generation Concept
This service can be delivered for (……………, …………….. )
who (……………), this service can be served in (……………, ……………..) and it can (……………) wherein the consumers can get the value of (……………).
Unlike current service, this service is equipped with (……………, ………………..).
It is a response to market changes, such as (……………, ……………..), and can be implemented using core technologies, such as (……………, ……………..).
We will closely collaborate with (……………, ……………).46
47
Outcomes from
PICMET
(initial) service roadmap
of ATs for the elderly
REQUEST FOR SUPPORT FROM
EXPERTS/STAKEHOLDERS
48
Request for support from
Experts/Stakeholders
1. Accept invitation to join V-Plan service roadmapping for
‘Future services of Assisted living technologies for the
elderly’
1) Virtual phase: July 4-31
• Google form survey, twice a week/5-7 minutes per
time
• Virtual discussion via skype group call or JAIST
meeting plaza, once a week/40 minutes per time
2) Face to face phase: Wednesday, August 3
2. Suggest expert/stakeholder from mentioned 6 sectors
3. Comment the roadmapping process49
to co-create value for novel
roadmapping process
50
Thank you for your kind contribution.
https://serviceroadmap.wordpress.com/
Technological Service Roadmapping
Workshop: Future services of Assisted
living technologies for the elderly
Nong Pornprom Ateetanan
pornprom@jaist.ac.jp
SIIT-JAIST-NECTEC
June 25, 2016 51