Value Proposition for Apparel Manufacturing Industry

Rockstar HYDERABAD

PREPARED BY: SACHIN PILANIWALA

GINNI SYSTEM LIMITED Plot No: 21, Adi Shankarar Street, Thirumoolar Colony,, Anna Nagar (West) Chennai – 600 040 Mobile: 09380446576 Ph: 044 65181820 www.ginnisystems.com

Table of contents

1. GINESYS Profile & Vision Statement 3

2. GINESYS POS Benefits & Features 4

4. GINESYS Success Story 5

5. Services & Support 6

6. GINESYS Product Up Gradation 8

7. Training & Development 9

8. GINESYS Network 10

VISION STATEMENT

“TO ACHIEVE GLOBAL LEADERSHIP IN RETAIL SUPPLY CHAIN SOFTWARE THROUGH

OUR HAPPY AND RETAINED CUSTOMERS, RELATIONSHIP-DRIVEN CULTURE AND

FAIRNESS IN DEALING WITH ALL STAKEHOLDERS”

What our vision means to us:

Global Leadership: GINESYS aims to be a global company, creating products that are

regarded as top of their line internationally

Retail Supply Chain Software: We are a domain specialist. It is our clear focus on this

specific area that gives us the deep domain expertise to create differentiated solutions

Happy and Retained Customers: We believe that as long as we ensure our customers are

happy, we will be on the right path. The best proof that we are doing that is seeing our

customers stay with us for a long time.

Relationship-Driven Culture: We believe in building trust-based and long-lasting relationships

with all our stakeholders – customers, employees, vendors and investors.

Fairness in Dealing: We ensure a completely fair and honest approach in dealing with all of

our stakeholders, at all times and under all circumstances.

COMPANY PROFILE

Who are we?

GINESYS is a leading provider of specialized software solutions for the retail supply chain from

manufacturers to retailers. Starting in Kolkata in 1999 by our four founders, we have grown to a

150 people company in 2010 that has more than 5000 installations across industry verticals.

Our 10 years of industry experience in the retail supply chain and deep domain knowledge of

software systems that helps us offer our customers a complete suite of solutions for all parts of

the retail supply chain from manufacturing to retail. We are a gold partner to Oracle and our

solutions are customized to the needs of the complex Indian environment.

What we do? We build industry-specific solutions for the retail supply chain. Our approach is always

consultative and customer-centric, ensuring we are helping our clients solve their real business

problems.

Our products address the needs of all players in the retail supply chain. We work in all the major

verticals of the retail industry including Apparel & Lifestyle, FMCG, Food & Grocery, Jewelry &

Luxury and Electronics & Household. Our key products are:

GINESYS POS for Point of Sale Management

GINESYS ERP Solution for Enterprise Automation

Apart from these products, we also offer ERP consulting services on the Oracle EBS module for

the retail supply chain.

Verticals we work in

Apparel & Lifestyle

FMCG, Food & Grocery

Jewelry r& Luxury

Electronics & Household

Needs we fulfill

Manufacturers

Wholesalers & Distributors

Retailers

Point of Sale (POS)

Our products

GINESYS Enterprise Core

For Retail & Manufacturing

GINESYS POS for Chain of Stores

How we do it? Our approach to business is one of transparency and trust. We work as consultants with our

customers addressing their business problems. It is our 5-Star Value Add framework that

ensures we always exceed our customers’ expectations:

1. Accelerate Growth: There are multiple challenges in a high growth environment – need for

additional man-power, difficulty in managing multiple sites and losses due to lack of control. At

GINESYS, we understand this and our solutions are especially designed to help our clients grow

faster. They enable easier management of multiple locations, provide intelligent business reports

to improve decision making and help lower man-power investments.

2. Expand into new business models: As businesses grow, they invariably need to expand into

new business models – these can be new store formats or new types of transactions e.g.,

consignment sale, sale or return. But this also means added complexity in managing different

type of business models. GINESYS products have been developed keeping in mind these needs

and work seamlessly across different business models. So you never have to worry about “how I

will manage this?” when an attractive opportunity presents itself.

3. Improve profitability: At GINESYS, we see ourselves solving business problems and not just

providing IT solutions. So each of our products has specific modules designed to help you

improve your profitability. Through GINESYS, you can capture significant value in areas like

procurement cost, production efficiency, pilferage reduction, inventory management, sales

promotion optimization, etc.

4. End-to-end integrated solutions: We know that our clients today want to focus on their core

business and minimize the overheads of managing other tasks. This is why GINESYS has taken

care to build end-to-end solutions that provide complete integration of all the business functions

across multiple sites of our client’s supply chain. They get all the necessary business intelligence

and reporting for their entire supply chain in one place.

5. Lower cost of ownership: Our relationships with our clients is not one-time but for a life time. So

we take a long-term view when designing our solutions. We ensure that we lower the total cost of

ownership of our solution to the extent possible. Our software is continuously upgraded as per the

emerging industry trends, our implementation time is up to 80% lower than other international

software and our excellent service support ensures a hassle-free ownership experience.

Our Alliances At GINESYS, we believe in building alliances and nurturing them. It is this partnership approach that has

seen us bring the best of global technology and solutions to our customers. GINESYS is a gold partner to

Oracle and a technology partner to Microsoft.

CORPORATE CHRONOLOGY

Started in 2000 as a young enterprise, GINESYS has had an exciting journey to becoming a

leading player in India’s retail supply chain software. The graph below gives the highlights of our

journey:

CEO’s Message

When the retail revolution started in India a decade ago, we felt that the retail industry needed a

technology partner who understands their business and can create solutions designed

specifically for them. That is how the idea of GINESYS emerged. Today, we are proud to say

that GINESYS is India’s leading software solutions company for the retail supply chain having

done 5000+ installations across India. As the Indian retail continues its journey from being semi-

organized to organized, GINESYS products help our customers make this transition in a

systematic manner.

At GINESYS, we take pride in building long-term client relationships and ensuring fairness in

dealing with all stakeholders. This is the reason we have set our vision on achieving global

leadership in retail supply chain software. We believe that as long as we ensure value addition

for our customers, we will be on the right path. We have a consultative approach to each client

engagement where we focus on solving their business problems.

GINESYS products address the needs of all players in the supply chain - manufacturers,

wholesalers, distributors and retailers. We have worked in all the key retail verticals including

Apparel & Lifestyle, FMCG, Food & Grocery, Jewelry & Luxury and Electronics & Household.

Going forward, GINESYS is looking to strengthen its position in Indian retail industry by

expanding to new verticals and initiating its expansion to international markets. With the launch

of .NET based front-end release of GINESYS we expect to further enhance our customers

product experience and provide them a world class solution.

APPAREL & LIFESTYLE

Sub-Segments: Men’s wear, Women’s wear. Kid’s wear, Sportswear, Footwear, Accessories

The apparel & lifestyle segment of the retail industry is unique in terms of its dynamics and

challenges.

The fashion industry has a short life-cycle and many of the products are seasonal in

nature. Moreover, the market trends can change significantly from one season to

another depending on customer choices. Many of these changes are driven by regional

taste and preferences, and are hard to predict or plan for.

As a result, on an average, only 20% of the portfolio of products might be fixed or core

items, while the remaining 80% keep on changing. This makes the manageability of

replenishment a challenge. Moreover, the number of SKUs is very large given

differences in color and sizes and the definition of an SKU is mostly broad.

The supply chain for this segment is unique as it is very long and the time from

manufacturing planning to order delivery can be as high as 6-9 months. This makes the

planning efficiency very important so that the products can be made right in the first go

and re-work minimized.

All this means that this segment requires a robust and comprehensive software solution that can

manage the above complexities in an easy and seamless manner. GINESYS’ products provide

an end-to-end solution for all these challenges right from manufacturing till Point-of-Sale (POS).

The special features of our product are specifically designed to meet the above requirements of

Apparel & Lifestyle segment

Comprehensive and robust production planning that incorporates each component of

the production cycle - raw material, process, jobber, WIP stock, finished goods,

invoices. This detailed planning also helps identify bottleneck areas that can then be

addressed to improve performance

Integrated replenishment planning that ensures that the right quantity is purchased at

the right time at the right price from the right vendor

Life cycle of fashion products

Ability to design a complex product portfolio – assortment planning that can be done

brand-wise, department-wise, range-wise, style-wise, etc

Seamless integration of all modules in the system from Point of Manufacturing to

Point of Sales, providing an integrated system for managing all supply chain

activities

GINESYS products for Apparel & Lifestyle segment:

GINESYS POS for Point of Sale management

GINESYS Retail for Retailers

GINESYS Enterprise Core for Wholesalers and Distributors

GINESYS Production for Manufacturers

GINESYS Finance for Accounts

GINESYS Enterprise Solution for end-to-end business integration

GINESYS SUCCESS STORY

In the last 10 years of its presence in the industry GINESYS have proven to be one of the best Solution

providers for the retail industry. Most of the customers acquired have been retained by the company for

long period that speaks volume of our commitment and service to our customers.

Some Statistics that supports our claim to be one of the best in the Industry are as:

Customer Name City Industry Using GINESYS

Kolkata Apparel Since 2001

Kolkata Apparel Since 2002

New Delhi Apparel & Lifestyle Since 2004

New Delhi Hyper Market Since 2004

New Delhi

Apparel & Lifestyle

Since 2004

Indore

Apparel & Lifestyle

Since 2004

Ahmedabad Apparel & Lifestyle Since 2004

Chennai

Hyper Market

Since 2004

Kolkata

Apparel & Lifestyle

Since 2005

New Delhi

Apparel(Saree)

Since 2005

Ahmadabad

Apparel

Since 2005

New Delhi

Apparel & Lifestyle

Since 2005

Jodhpur

Hyper Market

Since 2006

New Delhi

Apparel

Since 2006

New Delhi

Apparel

Since 2006

Faridabad Department Store Since 2006

New Delhi Saree Wholesaling Since 2006

New Delhi Saree Wholesaling Since 2006

Chennai

Apparel and Lifestyle

Since 2007

New Delhi

Apparel

Since 2007

New Delhi

Apparel and Lifestyle

Since 2007

Chennai

Apparel and Lifestyle

Since 2007

New Delhi

Foot Wear Store

Since 2007

New Delhi

Apparel and Lifestyle

Since 2007

New Delhi

Apparel and Lifestyle

Since 2008

Mumbai

Apparel and Lifestyle

Since 2008

Noida

Apparel

Since 2008

Hyderabad

Apparel

Since 2008

Hyderabad &

Bangalore

Apparel and Lifestyle Since2008

Kolkata

Apparel and Lifestyle

Since 2008

Indore

Super Market

Since 2008

Delhi

Designer Wear

Since 2008

New Delhi

Apparel

Since 2009

Mumbai

Beauty Product Store

Since 2009

Guwahati

Hyper Market

Since 2009

New Delhi

Varity Store

Since 2009

Vadodra

Apparel and Lifestyle

Since2009

New Delhi F&V Cash & Carry

Store

Since2009

New Delhi Super Market Since 2009

Kathmandu, Nepal Department Store Since 2009

New Delhi

Foot wear Stores

Since 2009

Goa

Sanitary Store

Since 2009

Gurgaon

Designer Wear

Since 2009

Noida

Designer Wear

Since 2010

Reach mobiles Chennai Electronics Since 2010

Mumbai Jewelry Since 2010

Mumbai

Jewelry

Since 2010

Mumbai

Jewelry

Since 2010

Mumbai

Jewelry

Since 2010

Mumbai Jewelry Since 2010

Mumbai

Apparel and Lifestyle

Since 2010

Mumbai

Jewelry

Since 2010

Gurgaon

Furniture/Interiors

Since 2010

Coimbatore

Apparel and Lifestyle

Since 2010

Chennai Apparel and Lifestyle Since 2010

Kolkata

Apparel and Lifestyle

Since 2010

Chennai Apparel and Lifestyle Since 2010

Ludhiana Food products Since 2010

Gurgaon

Designer Wear

Since Jan

2011

Delhi Designer Wear

(NewMan India) Since Feb 2011

Tele Talk

Delhi Electronics Since April 2011

Mumbai Jewelry Since April

2011

Delhi Lifestyle Since May

2011

Ranchi Handloom/Apparels Since May

2011

Delhi Electronics (Apple

Stores)

Since May

2011

SERVICES

ERP Consulting GINESYS brings its unique combination of industry expertise and domain knowledge to offer a

few specific ERP solutions:

GINESYS integration services

We can help our customers with the integration of their GINESYS Point-of-Sale (POS) or Retail

product with any existing third-party ERP system they are working with – Oracle, SAP, etc. We

have already successfully implemented GINESYS POS along with SAP and Oracle EBS. So you get the

advantage of the GINESYS front-end features without disrupting the legacy system at your

back-end. This helps you get the maximum value out of your existing investment.

.

Managed Services Many of our clients, for whom IT is not an area of core competency, want to outsource the

management of their IT systems including the GINESYS systems. Leveraging our expertise and

experience in retail supply chain, we enable the application management at client’s end. We aim

to provide our customers the best of both worlds - control and flexibility over their information

systems and avoid the pain of running them.

GINESYS resources will be deployed full-time with our clients and take care of their IT

outsourcing needs that include software management, application management, database

management, business intelligence and reporting services. We would provide all support related

to GINESYS products including patch updates, training on usage and implementation of new

features.

Following are the specific services we provide:

- GINESYS application management

- GINESYS integration with third party

- Database management, performance and tuning

- Database backup management and disaster recovery

- Help desk for end users

- Patch updates / software up gradations

- Training on product usage

- Adapting GINESYS software to emerging business change

SUPPORT

GINESYS looks at each of its customer relationships as a long-term partnership. We ensure

that we are there for you whenever you need us. Our technical support team offers friendly,

high-quality, responsive technical support to licensed users of our products. An annual

maintenance contract is available for purchase to owners of licensed GINESYS products.

GINESYS offer two kinds of support to its customers:

Product support: The product support services offers telephonic and web support

through our skilled staff of technical analysts for problem resolution and bug reporting

Update Services: The update service provides the client with the right to product

updates and maintenance releases and patches released during the subscription period.

To deliver this support, we have created a Centralized Help Desk System that can be reached

through email, online tickets, phone or live chat. We have our core R&D team based out of

Kolkata supporting this Centralized Help Desk System.

R&D center (Kolkata)

Centralized Help Desk

Live Chat Email Online Ticket Phone

The phone access can be done on the following numbers:

New Delhi

(for North, West)

Kolkata

(for East India)

Chennai

(For South India)

Monday to

Saturday

(11 am – 6 pm)

91-11-2616-2038 /

2619-2316

91-33-3296-7581 / 2283 -

5192

044 – 65181820

Sunday, Public Holidays and non-office hours (6 pm – 11 am)

Support response time is based upon SLA terms as per AMC policy

Escalation Process To ensure satisfactory resolution of all customer issues, GINESYS follows a clear and

structured escalation process. The first stage of escalation is automatically managed within the

Centralized Help Desk system. If the issue is still not resolved, it can be escalated to senior

management.

Support Engineer

Technical Designer

Head of Support

Technical Head

COO/CEO

Centralized Help Desk’s Internal Escalation

Automated escalation Process depending on criticality

Further Escalation

Email:

SOFTWARE UP GRADATION

GINESYS is committed to provide world class software to its customer. Retail being a dynamic industry

requires regular adding of features and processes that helps the customer to smoothly conduct its

business.

Tax environment changes, new marketing methodologies for pushing sales, enhanced customer services

and POS experience, reducing the product life cycle etcs are some of the most important areas of

concern for today’s Retailers. At the same time decision making tools in the form of reports and dash

boards that can help management take decision on crunch situation needs regular addition of features

to the software. Any software failing to do this is sure to perish in this competitive market.

GINESYS provides auto update facility to the customer where they can update new releases directly

through internet. New features, customer centric requirements and market trends are captured by

GINESYS executives and forwarded to the R&D team who after analyzing the requirement brings out

patches to meet the need of the industry in the most comprehensive and simple ways.

In the last year alone GINESYS have developed more than 200 new releases that were required by

various customers across the country.

For details please visit our Blog at:http://www.ginnisystems.com/blog/category/releasenotes/

TRAINING & DEVELOPMENT

Sensing that with increase in customer base the demand for GINESYS trained man power will also rise

and unavailability of man power will not only hamper customer operations but also Ginesys growth.

ATC is a program launched by GSL to develop a pool of manpower well trained on GINESYS Retail

Products. GINESYS provides Authorization to various Education centers who are interested to

incorporate Papers on GINESYS Products in their course curriculum and train candidates on Retailing

Technologies. Ginesys Certified Professional (GCP) certification will be provided to candidates passing

the centrally conducted examination by GINESYS.

With the dream of providing trained manpower to the customers on demand GINESYS launched its first

Authorized Training Center in Chennai that will start operations in August 2011.

GINESYS Authorized Center Location: Chennai CPP Soft Solutions No: 75, Nelson Manikan Road, Cholaimedu Chennai – 94 The company is planning three more centers in major cities like Hyderabad, Bangalore, Cochin within the next one year.

GINESYS CERTIFIED PROFESSIONAL

GINESYS ATC GCP001

POSM001

(POS Manager)

SCM002 (Supply Chain Manager)

SM003 (Store Manager)

GA004 (Ginesys Administrator)

RE005 (Retail Environment)

GINESYS NETWORK

GINESYS plans to develop a network of Business Partners who along with GINESYS can be the pillars for

providing Sales, implementation and Support services in every city of India.

In the first phase GINESYS plans to empower one partner in every city earmarked by the management as

the most critical.

Chennai Office Plot No: 21,Adi Sh ankarar Street, Colony, Anna Nagar (West) Chennai – 600 040 Ph: 044 65181820 Mobile: 09380446576 Business Partners Integrate Technologies No. 2, Mandakeni, No. 70, Sri Balaji Nagar, Padi Kupam Road, Anna Nagar (West) Chennai – 600 040 Ph: 9840011994 Adsonic Solutions No. 13, Ramanathan Street, T Nagar Chennai – 600 017 Ph: 9841051061

Hyderabad Business Partner Excellent Technologies # 12-2-835/1/D/1, First Floor, Opp. M M Hospital, Mehdipatnam, Hyderabad – 500 028 Ph: 9985365566 LVB Infosystems Vijayawada Ph: 08123313569

Bangalore Business Partner AMI Infotech No. 48, 7th Cross, Pai Layout Hulimavu Main Road Bangalore – 560076 Ph; 9886916578

Delhi Office 38 Mohammedpur, 1st Floor, Africa Avenue Marg New Delhi - 110066

Mumbai Office Office No. 38-W, 2nd Floor, Apeejay House, Nr. K.C. College, Church Gate, Mumbai – 400020

Kolkata Office KB-22, Salt Lake City, 8th Floor (Near Charnock City) Kolkata - 700091