Introduction to Sustainable Business Model Design

“do good, make money”

process

2 prototyping alternatives “what could be”

3 cross disciplinary evaluation options

4 elaborate, calculate & test

1 understanding the business model canvas

focus of workshop

next steps project

Business Model

what...?

Business Model

…describes the concept of how an organisation creates, delivers and captures value.

Osterwalder, A. (2009) Business Model Generation

Sustainable Business Model

what...?

Sustainable Business Model

+ …aims to do ‘the right thing’ ���besides ‘doing things right’.���(people, planet, profit balanced)

Jansen, B., van Lieshout, M. (2010) Producten worden diensten: een duurzame waardepropositie voor Vlaanderen!

Introduction to �Business Model Canvas

Simple but Genius

Business Model Canvas

www.businessmodelgeneration.com

Business Model Canvas +

#VALUE  FOR  PEOPLE,  PLANET  

#VALUE  FOR  CUSTOMER  

unique assets

unique offer

unique combination

of assets

bundle of products & services

#VALUE  FOR  BUSINESS  

profit

Closed Loop

Reduce Negative Footprint

Healthy Positive

Footprint

#VALUE  FOR  PEOPLE,  PLANET  

#VALUE  FOR  CUSTOMER  unique offer

bundle of products & services

#VALUE  FOR  BUSINESS  

profit

Closed Loop

Reduce Negative Footprint

Healthy Positive

Footprint

unique combination

of assets

+value cost cutting

How do you determine �the right business model?

3 objectives in mind

#VALUE  FOR  PEOPLE,  PLANET  

#VALUE  FOR  CUSTOMER  

#VALUE  FOR  BUSINESS