Surviving 2010:Or why pilots are *so* 2009

@lestephSteph Gray

Uh oh

Cuts

Priorities

Certainties

Twitter,you say?

Soon, coolwon’t beenough

We need tomake the case

Three ideas

1.It’s just howwe do things

Listening and identifying

Gathering andunderstanding

Designingsolutions &building support

Extendingcommunicationsand supportingdelivery

Sustainingrelationshipsand trackingprogress

URL: bis.gov.uk/creditconsultation

URL: interactive.bis.gov.uk/advancedmanufacturing

2.Real world

impact

Stakeholders

Customers

Costs

Our people

URL: dev.bis.gov.uk/digitaldashboard

3.We’re not

alone

URL: sandbox.bis.gov.uk/digitalgovuk

URL: twitter.com/guyatcarphone

Policies & Templates = Good

How do weget there?

1. Recruitpioneers andchampions

URL: twitter.com/LordDrayson

URL: audioboo.fm/profile/lorddrayson

2. Showeffectiveness

Reach

Engagement

Value

Cost

(and learnfrom

cock-ups)

3. Resource it…for scale

In-house

FreelancersPR, digital

& social media agencies

Partners & Communities

Web

Policy

Marketing

Be brave

Photo credits:

Evil Erin: http://www.flickr.com/photos/29333334@N06/3208032751/

masochismtango: http://www.flickr.com/photos/26332965@N00/3230097346/

michell zapper: http://www.flickr.com/photos/michellzappa/2974243170/sizes/l/

frecklescorp: http://www.flickr.com/photos/72341337@N00/3232826458/

Ladlik: http://www.flickr.com/photos/43162574@N00/73772542/

SIR: Poseyal : KNIGHT of the DESPOSYNI:http://www.flickr.com/photos/60053005@N00/2476672942/