Surviving 2010

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Surviving 2010: Or why pilots are *so* 2009 @lesteph Steph Gray

description

Slides from #ukgc10 on persuading politicians and bureaucrats of the value of digital engagement in a climate of cuts

Transcript of Surviving 2010

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Surviving 2010:Or why pilots are *so* 2009

@lestephSteph Gray

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Uh oh

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Cuts

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Priorities

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Certainties

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Twitter,you say?

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Soon, coolwon’t beenough

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We need tomake the case

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Three ideas

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1.It’s just howwe do things

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Listening and identifying

Gathering andunderstanding

Designingsolutions &building support

Extendingcommunicationsand supportingdelivery

Sustainingrelationshipsand trackingprogress

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URL: bis.gov.uk/creditconsultation

URL: interactive.bis.gov.uk/advancedmanufacturing

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2.Real world

impact

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Stakeholders

Customers

Costs

Our people

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URL: dev.bis.gov.uk/digitaldashboard

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3.We’re not

alone

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URL: sandbox.bis.gov.uk/digitalgovuk

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URL: twitter.com/guyatcarphone

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Policies & Templates = Good

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How do weget there?

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1. Recruitpioneers andchampions

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URL: twitter.com/LordDrayson

URL: audioboo.fm/profile/lorddrayson

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2. Showeffectiveness

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Reach

Engagement

Value

Cost

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(and learnfrom

cock-ups)

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3. Resource it…for scale

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In-house

FreelancersPR, digital

& social media agencies

Partners & Communities

Web

Policy

Marketing

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Be brave

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Photo credits:

Evil Erin: http://www.flickr.com/photos/29333334@N06/3208032751/

masochismtango: http://www.flickr.com/photos/26332965@N00/3230097346/

michell zapper: http://www.flickr.com/photos/michellzappa/2974243170/sizes/l/

frecklescorp: http://www.flickr.com/photos/72341337@N00/3232826458/

Ladlik: http://www.flickr.com/photos/43162574@N00/73772542/

SIR: Poseyal : KNIGHT of the DESPOSYNI:http://www.flickr.com/photos/60053005@N00/2476672942/