About Chris Dargiewicz

Born and raised in Poland

Bydgoszcz

in a family-owned language school

2010 Marketing graduate

Lived and worked in Europe & USA

LondonMunich

Krakow

Minneapolis Chicago

Passionate about

Always learning, developing

Seth Godinfavorite marketing author Garr Reynolds

favorite presentation author

My studentRecruitment/marketing experience

2007-2012Poland Marketing & Recruitment

Aim:

Recruit EU/Polish students &

Establish university brand

Strategy

• Develop materials (videos, print & presentation)

• Design and launch a dedicated

website & brand

• Create & implement a social media strategy

Stage I

• Establish contacts in Polish high schools

• Organise presentations• Invite guest lecturers

• Organise info sessions in cinema multiplex

Stage II

• 6 “Road Trips”• 15 cities•60 presentations• Press & TV

Studia w Anglii

#4

CMS

CRM

Campaign results:

Offline• 250 F/T Undergraduate students

Online• #4 Rank in Google Poland• 30,532 website visits• 53,970 YouTube views

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