State of the Canadian Web Nation: How Does Your Charity Measure Up?

HOLLY WAGG & FRASER GREENCANADAHELPS WEBINAR NOVEMBER 2014

WWW.GOODWORKSCO.CA/WEBNATION

www.goodworksco.ca/webnation | #webnation

HOLLY WAGG, CFRE

Philanthropic Counsel & Chief Digital Architect

holly@goodworksco.ca

www.goodworksco.ca

blog.goodworksco.ca

FRASER GREEN

Principal & Chief Strategist

fraser@goodworksco.ca

www.goodworksco.ca

blog.goodworksco.ca

HOW TO READ THIS REPORT

WHO TOOK THE SURVEY(AND OUR PROCESS)

• Sample of 512 Canadian charities• Sets website benchmarks and best practices across 26

domains• Good mix of small, medium and large organisational

sizes• Respondents from a variety of types of organizations,

with a slight skew to hospital health care, or disease causes (32.28%)

DEMOGRAPHICS

THE BIG PICTURE OF CANADIAN CHARITY WEBSITES(HIGHS AND LOWS)

• Only 27% of charities have a web strategy in place• 60% say web is not valued by organisational leadership• ½ of respondents are embarrassed by their website• Challenges in using and integrating different web tools, such as social

media, search engine optimization, and data collection• #1 website challenge is capital investment and cultural buy-in

THE NOT SO GREAT

• Almost 2/3 use some kind of open source content management system

• Over ½ of charities are use custom-built or customizable web donation forms

• 50% use social media, and 1 in 3 have integrated these platforms into their websites

THE GOOD NEWS

• 40% have tried to focus on user experience in designing their website• 60% use storytelling, but want to incorporate a lot more• More than ½ of respondents update their website at least once a

week, and a 1/3 say this easily done by anyone in the organisation• About 50% are seriously working towards becoming mobile-friendly,

(and should be moving to become mobile-optimized)

THE FUTURE IS HOPEFUL

11 IMPORTANT QUESTIONS(WELL, ALL OF THEM ARE IMPORTANT, BUT THESE ONES IN PARTICULAR)

THANK YOU

Good Works613.232.9113

www.goodworksco.caholly@goodworksco.ca | fraser@goodworksco.ca

State of the Canadian Web Nation: How Does Your Charity Measure Up?

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Transcript of State of the Canadian Web Nation: How Does Your Charity Measure Up?

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