State of the Canadian Web Nation: How Does Your Charity Measure Up?
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HOLLY WAGG & FRASER GREEN CANADAHELPS WEBINAR NOVEMBER 2014 WWW.GOODWORKSCO.CA/WEBNATION
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To view a recording of this webinar, please visit: https://vimeo.com/111672368 Guest speakers: Holly Wagg and Fraser Green, Good Works Nearly a year ago, we decided we simply couldn’t work with unreliable or incomplete statistics, and that you shouldn’t have to either. So we decided to poll Canadian charities to get a better sense of what the state of the web nation actually is. Early in 2014, over 500 Canadian charities took the survey where we asked them about everything from website strategy and revenue tracking to metrics and digital fundraising activities. We’ve crunched numbers, looked at the data while standing on our heads, and today we’re pleased to share with you the findings. This report – the first of its kind – sets the benchmarks for the performance of Canadian charity websites across 26 domains. This webinar will walk you through the high level findings, why this matters for your bottom line, and will give you access to the full report including data tables. About Holly Wagg: Philanthropic Counsel and Chief Digital Architect With over 17 years in the not-for-profit sector, Holly is a seasoned fundraising and communications professional. Prior to joining the Good Works team in 2012, she managed the funds development and/or communications shops at ArtsSmarts, National Capital Region YMCA-YWCA, Canadian AIDS Society and Girls Action Foundation. Holly co-founded the Ten Oaks Project in 2004. About Fraser Green: Fraser Green is the Chief Strategist and Smartypants at Good Works – a consulting firm that propels charities to build deeper relationships with loyal donors and constituents. Fraser is a gifted communicator. His books, articles, blogs and contrarian rants are widely read by fundraisers and CEOs around the world. Fraser has presented sessions at hundreds of fundraising conferences in Canada, the USA and Europe. Fraser is a self-confessed ‘donor research freak’. He believes deeply that creating a superb donor experience is the key to great fundraising – and that listening carefully to donors is all-important first step in doing so.
Transcript of State of the Canadian Web Nation: How Does Your Charity Measure Up?
HOLLY WAGG & FRASER GREENCANADAHELPS WEBINAR NOVEMBER 2014
WWW.GOODWORKSCO.CA/WEBNATION
www.goodworksco.ca/webnation | #webnation
HOLLY WAGG, CFRE
Philanthropic Counsel & Chief Digital Architect
www.goodworksco.ca
blog.goodworksco.ca
www.goodworksco.ca/webnation | #webnation
FRASER GREEN
Principal & Chief Strategist
www.goodworksco.ca
blog.goodworksco.ca
www.goodworksco.ca/webnation | #webnation
www.goodworksco.ca/webnation | #webnation
HOW TO READ THIS REPORT
www.goodworksco.ca/webnation | #webnation
www.goodworksco.ca/webnation | #webnation
www.goodworksco.ca/webnation | #webnation
www.goodworksco.ca/webnation | #webnation
www.goodworksco.ca/webnation | #webnation
www.goodworksco.ca/webnation | #webnation
WHO TOOK THE SURVEY(AND OUR PROCESS)
www.goodworksco.ca/webnation | #webnation
• Sample of 512 Canadian charities• Sets website benchmarks and best practices across 26
domains• Good mix of small, medium and large organisational
sizes• Respondents from a variety of types of organizations,
with a slight skew to hospital health care, or disease causes (32.28%)
DEMOGRAPHICS
www.goodworksco.ca/webnation | #webnation
www.goodworksco.ca/webnation | #webnation
www.goodworksco.ca/webnation | #webnation
www.goodworksco.ca/webnation | #webnation
THE BIG PICTURE OF CANADIAN CHARITY WEBSITES(HIGHS AND LOWS)
www.goodworksco.ca/webnation | #webnation
• Only 27% of charities have a web strategy in place• 60% say web is not valued by organisational leadership• ½ of respondents are embarrassed by their website• Challenges in using and integrating different web tools, such as social
media, search engine optimization, and data collection• #1 website challenge is capital investment and cultural buy-in
THE NOT SO GREAT
www.goodworksco.ca/webnation | #webnation
• Almost 2/3 use some kind of open source content management system
• Over ½ of charities are use custom-built or customizable web donation forms
• 50% use social media, and 1 in 3 have integrated these platforms into their websites
THE GOOD NEWS
www.goodworksco.ca/webnation | #webnation
• 40% have tried to focus on user experience in designing their website• 60% use storytelling, but want to incorporate a lot more• More than ½ of respondents update their website at least once a
week, and a 1/3 say this easily done by anyone in the organisation• About 50% are seriously working towards becoming mobile-friendly,
(and should be moving to become mobile-optimized)
THE FUTURE IS HOPEFUL
www.goodworksco.ca/webnation | #webnation
11 IMPORTANT QUESTIONS(WELL, ALL OF THEM ARE IMPORTANT, BUT THESE ONES IN PARTICULAR)
www.goodworksco.ca/webnation | #webnation
www.goodworksco.ca/webnation | #webnation
www.goodworksco.ca/webnation | #webnation
www.goodworksco.ca/webnation | #webnation
www.goodworksco.ca/webnation | #webnation
www.goodworksco.ca/webnation | #webnation
www.goodworksco.ca/webnation | #webnation
www.goodworksco.ca/webnation | #webnation
www.goodworksco.ca/webnation | #webnation
www.goodworksco.ca/webnation | #webnation
www.goodworksco.ca/webnation | #webnation
www.goodworksco.ca/webnation | #webnation
THANK YOU
Good Works613.232.9113
