Post on 01-Dec-2014
description
MASON NATIONA New Perspective on Mason Sporting EventsPresented by THE Sport Marketing Team
Game Details
James Madison University @ George Mason University
Date: 2/12/2011
Location: Patriot Center, Fairfax, Virginia
Attendance: 9,804 people
Game Sponsors: Chick-fil-A and Chevrolet
Security and Administration
GMU Security and Police
Student volunteers
Ushers
Loose security
Medical care available
Marketing
Promotions: Game of the Week
Giveaways: Hoop Hat
Sponsor Signage: Hard Times, Toyota, Papa John’s, JK Mowing, Intellidyne
Communication: Facebook, email, flyers and signs
Ticketing
Event Logistics
Parking: Parking decks and Mason Lots
Food Concessions: Chick-fil-A, Nachos, Pizza, etc.
Alcohol unavailable
Clean facility (no maintenance or construction within venue)
Lighting and sound appropriate for game environment
Atmosphere
Tense
Excited
Competitive
Amplified: Patriots had won 11 straight games
Hoop Hat Giveaway and Pep Band increased energy
Overall Thoughts on the Event
Organized and put together well
Could be promoted on a larger scale
Improvements could make the experience more enjoyable
Parking
Pre-game events
Recommendations
Updated sign board
Allow for advertising and more sponsorship details
Pre-game and half-time events
Out with the Old…
Sign board
Pre-game and half-time events
Limited parking
Entrances
… In with the New!
Updated scoreboard
Allow for advertising and sponsorship details
Parking
Bigger lots
Discounted rates for garages
Shuttles
Let the Game Begin
Pre-game events
Music
Games
Vendors
Face painting
Half-Time
Charity events
Utilize fraternity/sorority life
A Lot to Learn
A Look at the Cameron Crazies
Conclusion
Facilitate access to games
Promote, promote, promote!
Engage the audience
The End
Questions?
Comments?
Concerns?