MASON NATIONA New Perspective on Mason Sporting EventsPresented by THE Sport Marketing Team

Game Details

James Madison University @ George Mason University

Date: 2/12/2011

Location: Patriot Center, Fairfax, Virginia

Attendance: 9,804 people

Game Sponsors: Chick-fil-A and Chevrolet

Security and Administration

GMU Security and Police

Student volunteers

Ushers

Loose security

Medical care available

Marketing

Promotions: Game of the Week

Giveaways: Hoop Hat

Sponsor Signage: Hard Times, Toyota, Papa John’s, JK Mowing, Intellidyne

Communication: Facebook, email, flyers and signs

Ticketing

Event Logistics

Parking: Parking decks and Mason Lots

Food Concessions: Chick-fil-A, Nachos, Pizza, etc.

Alcohol unavailable

Clean facility (no maintenance or construction within venue)

Lighting and sound appropriate for game environment

Atmosphere

Tense

Excited

Competitive

Amplified: Patriots had won 11 straight games

Hoop Hat Giveaway and Pep Band increased energy

Overall Thoughts on the Event

Organized and put together well

Could be promoted on a larger scale

Improvements could make the experience more enjoyable

Parking

Pre-game events

Recommendations

Updated sign board

Allow for advertising and more sponsorship details

Pre-game and half-time events

Out with the Old…

Sign board

Pre-game and half-time events

Limited parking

Entrances

… In with the New!

Updated scoreboard

Allow for advertising and sponsorship details

Parking

Bigger lots

Discounted rates for garages

Shuttles

Let the Game Begin

Pre-game events

Music

Games

Vendors

Face painting

Half-Time

Charity events

Utilize fraternity/sorority life

A Lot to Learn

A Look at the Cameron Crazies

Conclusion

Facilitate access to games

Promote, promote, promote!

Engage the audience

The End

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