Post on 15-Jul-2015
• What’s working now on Facebook…
• Our best IAOV Funnels & Our New Membership Model…
• Improving Stick and Reducing Chargebacks…
• Assorted other Cool Tools & Stuff…
Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
• To ClickBank for affiliates and merchant processing
• To Spanish Market for your high-performing English offers
• To Portugese Market for your high-performing English offers
• To Yahoo for video shows with ad spend > $500,000
• To CFOs for help getting high-level financial systems in order
• To Fully Accountable for IM friendly bookkeeping/dashboards
• To Ventury Capital for $100k - $500k quick funding
• PM me on Facebook if you want intros.
How Can We Help Connect You For Greater Success?
Using FB Video Ads To Look Like Cinemagraphs
$0.01 CPV with a 24% CTRCheck out Cinemagraph.com for more examples
OTO 1
http://familyprotectionassociation.com/waterproof-matches-fire-starters/tripleexpress/index-b.html
OTO 1 ($19.95)
http://familyprotectionassociation.com/waterproof-matches-fire-starters/tripleexpress/index-b.html
OTO 2 ($9.95 + $19.95/Month)
http://familyprotectionassociation.com/waterproof-matches-fire-starters/fpa/index-b.php
OTO Page 3 ($39.95)
http://familyprotectionassociation.com/waterproof-matches-fire-starters/fpa/index-b.php
• Immediate Email Receipt & Welcome Letter
• Within 24 Hours Phone Call Explaining Benefits
• Within 5 Days Physical Mail Welcome Kit…
Welcome Letter
Tripwire Gadget
Physical Magazine
Video Course Access
Frameable Certificate
Membership Card
How To Dramatically Increase Stick & Reduce Chargebacks
Best Practices From A $#!*TON Of Split Tests
Create a Master Split TestChange Log to plan, schedule,
execute and track your split test ideas.
Best Practices From A $#!*TON Of Split Tests
Set up a Performance Tracking Sheet to track daily and weekly
average conversions.
• Video start frame action blur
• Big RED video play button (Wistia defaults to grey)
• Auto-play front-end offer
• Animated GIF (no iPhone auto-play)
• Click-to-play upsells
• 30 second “Billy Mays” style videos convert best
Best Practices From A $#!*TON Of Split Tests
What The Heck Is A Billy Mays Style Video?
Watch “Pitch Men” episodes to see how Billy Mays sold. Watch spot commercials too. Find the best performing spots using Jordan Whitney Green Sheet. http://www.JWGreensheet.com
• CTA after 10 seconds + multiple additional (like infomercials)
• Don’t delay buy buttons
• D/L videos in iPhone format & re-upload as main video (Wistia)
• Pop-under tab under offers for AdSense/Amazon products
• Follow up and exit pops go to Amazon
• Show product and hands not people in videos
Best Practices From A $#!*TON Of Split Tests
CONTENT STRATEGY 2015 FOR INFO/COURSES…
GIVE THE INFO AWAY FREE: SELL THE MEMBERSHIP
BOOK – THE ART OF MEMBERSHIP
• Create slides. Post to SlideShare
• Create video from slides. Post to YouTube
• Demo videos w/stills from video. Post to Facebook
• Book from video transcription. Post to Amazon
• Podcast from book read (celeb readers a plus). Post to iTunes
• Create word art + infographics from book callouts
• Post word art + infographics on Instagram
• Post word art + infographics on Pinterest
Content Engine 2015 For Info-Courses
• Post demo stills to Instagram + Pinterest
• Post book to Facebook as Facebook Notes
• Blog entire book on Tumblr w/ video embeds
• Tweet each chapter, video, slide & image
• Post book as LinkedIn articles
• Run Facebook paid traffic to Tumblr posts
• Run FB paid boost to word art embeds
• Run FB paid traffic to video clips
Content Engine 2015 For Info-Courses
• Identify Competitor Sites to observe
• Determine the Voice this niche prefers
• Find out what type of Images the market likes
• List all the Products & Services be offered to the niche
• Know What’s Selling & Who’s Selling and why
• What Newsletters do they subscribe to and why
• See what Social Boards they follow
• Use Tower Data to analyze your buyer demographics
• Which Design Elements do they like and dislike
• Build Customer Profiles & Avatars to market to
How We Do Market Research For A Niche